Wed.Jan 25, 2023

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What The Justice Department’s Lawsuit Against Google Means For Marketers

Forrester eCommerce

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology.

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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. With the increase in these forms of payments, retailers are responsible for protecting their customers’ critical data from threat actors lurking around every corner, ready to siphon sensitive personal information.

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The 8 Best Shipping Software Platforms For Your Online Store

My Wife Quit Her Job

The best shipping software programs integrate seamlessly with online stores and marketplaces, allowing you to fulfill customer orders smoothly and still make a healthy profit. But with so many options, how do you know which is right for your ecommerce business? This guide to the best shipping software programs will help, by covering key features, pricing, and pros and cons.

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Walmart Boosts Pay to $17.50/Hour, Offers New Paths to Advancement

Retail TouchPoints

A combination of regular annual increases and “targeted investments in starting rates” by Walmart will raise the average hourly pay of its workers above $17.50 , according to a memo shared with the retailer’s U.S. employees by Walmart U.S. President and CEO John Furner. “As you continue to focus on your customers, we’re focused on investing in you — our store associates — through higher wages and new opportunities to gain the skills to serve tomorrow’s customers and grow a career with Walmart,”

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Five Proven Ways DEX Tools Can Save You Money In 2023

Forrester eCommerce

Will companies cutback on DEX in 2023? Not the smart ones. Customers often ask whether companies will invest less in DEX in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, like customer experience (CX).

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Serta Simmons Bedding Files for Bankruptcy as Part of Agreement With Lenders

Retail TouchPoints

Serta Simmons Bedding (SSB) has filed for Chapter 11 bankruptcy at the U.S. Bankruptcy Court for the Southern District of Texas. The filing is part of a “Restructuring Support Agreement with key financial stakeholders” aimed at reducing debt and enabling future investments, according to a company press release. The restructuring effort has the support of 81% of the retailer’s first lien, first out priority term loan lenders, 77% of its first lien, second out priority term loan lenders and a majo

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again.

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8 email marketing courses to take in 2023 (free and paid)

Omnisend

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more. That’s probably why marketers are still actively investing in this age-old marketing technique.

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How Fiture Creates ‘Fitness for All’ in Compact N.Y. Store Location

Retail TouchPoints

Smart home fitness mirror Fiture has a short, yet appropriate, tagline: “Don’t fit in. Fiture.” At its core, the brand is focused on making sure anyone and everyone can benefit from and enjoy fitness. And those core beliefs are reflected in everything the brand touches, whether it be an influencer partnership or an in-store experience. “We believe Fiture can remove barriers to fitness and bring back the joy of movement,” said Hannah Gates, Senior Brand and Campaign Manager for Fiture in an inter

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Grocers weigh the pros and cons of scan-and-go

RetailDive

Despite Wegmans’ decision to abandon the technology last year, other retailers continue to offer the convenience-focused service — and more are showing interest in it, industry officials said.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Website Personalization Trends To Use in 2023

UpSellIt

Website personalization is the talk of the marketing industry in 2023. Marketers have evolved their processes to hyper-personalize experiences for shoppers, but how do you stay ahead of the curve? With 80% of consumers choosing brands that provide personalized customer experiences, it’s crucial to continually evolve your marketing strategy to ensure your customers are getting the most tailored experience possible.

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E-retailers Saks, Saks Off 5th, The Bay resort to layoffs amid turmoil in tech

RetailDive

In 2021, HBC split the online and brick-and-mortar operations of its companies to gain financial and talent advantages. Now, all three spinoffs are cutting jobs.

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Website Personalization Trends To Use in 2023

UpSellIt

Website personalization is the talk of the marketing industry in 2023. Marketers have evolved their processes to hyper-personalize experiences for shoppers, but how do you stay ahead of the curve? With 80% of consumers choosing brands that provide personalized customer experiences, it’s crucial to continually evolve your marketing strategy to ensure your customers are getting the most tailored experience possible.

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Kristen Bell’s CBD skincare brand to shut down

RetailDive

Happy Dance’s parent company, Cronos Group, has been exiting wholesale in its U.S. segment, which includes prestige brand Lord Jones.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What are the most effective ways to research profitable products on eBay?

Algopix

eBay is one of the largest online marketplaces in the world, with over 1.3 billion active listings at any given time. With so many products available, it can be difficult to know where to start when it comes to finding the best-selling products. However, there are a few key strategies that can help you increase your chances of success. Researching profitable products on eBay is a critical step in setting up a successful eBay store.

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12+ email newsletter ideas for your next campaign

Omnisend

Reading Time: 12 minutes 12+ email newsletter ideas for your next campaign With a stellar ROI of $45 per dollar spent and a high average open rate of 22.9% , it’s easy to see why email marketing remains an important tool for companies to reach their target audiences. Email newsletters, in particular, are an incredibly powerful way to connect with customers and keep them up-to-date on your company’s latest news and offers.

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Amazon FBA Seller Tips: Common Mistakes To Avoid

Algopix

Starting an Amazon FBA business can be a great way to make money online, but it’s not without its challenges. As an Amazon seller, you likely understand the importance of using Fulfillment by Amazon (FBA) for your products. FBA allows you to store your products in Amazon’s warehouses and take advantage of their shipping and customer service capabilities.

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7 must-have WooCommerce forms plugins to boost leads and conversions

Omnisend

Reading Time: 8 minutes Why talk about WooCommerce forms or form plugins? If you’re using WooCommerce to run an ecommerce business, having quality lead capture and customer engagement forms is key to success. While 91% of marketers say lead generation is their top goal, it is also one of the biggest challenges for 40% of marketers. This is where WooCommerce forms come in.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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DOJ slams Google to end ‘monopolistic grip’ on digital advertising

RetailDive

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.

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How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

Smile.io

When you decide to start a loyalty program, you want to get everything right.  From the value of the rewards you offer to your program branding , you take the time to research everything you can, and why shouldn’t you? You want to get it right the first time, and looking at what others are doing will help you do that. However, over the years we’ve noticed an interesting trend in how most brands do research.

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Walmart to raise hourly wages

RetailDive

The company says the change will bring average hourly pay to $17.50 for about 340,000 workers.

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SheerID Achieves Updated Information Security-Based ISO/IEC Certification Status

SheerID

SheerID Achieves Updated Information Security-Based ISO/IEC Certification Status

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Tractor Supply opens its largest distribution center

RetailDive

The Ohio center is the first of three to open as part of the retailer's plan to enhance supply chain efficiency.

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Financial Performance Sidelines Digital Transformation in Asset and Wealth Management Sector

Digital Doughnut

A new report reveals that the quality of the digital experience they offer won't make or break asset and wealth management firm, but it might make them stand out from the crowd.

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The Athlete’s Foot builds out its marketing team

RetailDive

The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator.

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Free SMTP Servers List: 11 Options to Send High Volume Emails

Digital Doughnut

If you are up to reading this post, you already know what SMTP is and how the SMTP server works. So, we’ll spare you an introduction to this. What you need is a reliable and, equally importantly, free service that will let you send bulk emails and transactional emails. That’s why you’re here. We’ve analyzed dozens of worthwhile solutions and picked 10 free SMTP servers you can rely on.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Amazon doubles down on generic drugs with new RxPass subscription

RetailDive

RxPass will run Prime customers $5 per month to fill prescriptions from a list of about 50 generic medications.

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Dollar General tests mobile healthcare clinics at three stores

RetailWire

Dollar General is partnering with DocGo to test mobile healthcare clinics at three stores in Tennessee. The clinics will provide customers with access to “quick, easy health visits…right outside the store.

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Hims & Hers unveils new shampoo, conditioner products

RetailDive

The new line of volumizing products comes as the brand continues its brick-and-mortar expansion with wholesale partners.

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Prices remain high even as inflation cools

RetailWire

The annual rate of inflation has dropped for six consecutive months, but prices still remain substantially higher than a year ago. Some goods, notably eggs, have been hit with continually rising prices, well above the inflation rate.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio