Messaging in a Tariff Crisis: 3 Strategies Retailers Are Using Now
Dynamic Action
MAY 9, 2025
Summary Retailers are having to adapt their messaging strategies in response to new tariffs. Communicating clearly about pricing changes and setting customer expectations is crucial for maintaining brand trust and conversion rates during periods of policy shifts. By using a retail intelligence platform, businesses can track competitors’ responses to tariffs, compare them to their own results, and develop intentional strategies.
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