BigCommerce
FEBRUARY 1, 2018
There are a lot of ecommerce resources that are publicly available. So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. We’ve limited and categorized the list for easier handling. Our goal is not to overwhelm you, but rather give you a solid foundation on which to get started. Productivity Tips for Business Owners.
Optimizely
FEBRUARY 1, 2018
Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a daily basis and expect to get a great response every time.
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BigCommerce
FEBRUARY 1, 2018
Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? You need to identify the people who really want or need what you’re offering. Targeting, or “segmenting” these people means you’ll be able to build your store for the right audience , efficiently using your resources to impress and attract your potential customers.
Retail Technology Review
FEBRUARY 1, 2018
EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
FEBRUARY 1, 2018
After you’ve evaluated your online store idea and have a plan for product sourcing, it’s wise to research the restrictions and regulations that may affect you when opening an ecommerce store. Understanding these issues before you try to start selling online will help you plan wisely and save you time, energy and money. In this chapter, we’ll highlight some of the obstacles that may lie ahead for your business.
Retail Technology Review
FEBRUARY 1, 2018
In light of H&M seeing profits fall, Perry Krug, principal architect, Couchbase, comments: "H&M is quite right on the need to innovate, and to do so quickly – one of the factors that finally crippled Jaeger in 2017 was that its digital transformation was too little, and far too late.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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OrderDynamics
FEBRUARY 1, 2018
Retail Conversions – the Last Great Metric? . Of the many books I read recently, there aren’t many that I find hit an important mark in retail, or that provide tactically useful information on which to take actions and make decisions. Not so with Mark Ryski’s book “ Conversion: The Last Great Retail Metric ”. Ryski’s book is a solid read at 366 pages, which gives him room to get into the detailed depths of metrics critical to all sales organizations.
BigCommerce
FEBRUARY 1, 2018
Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through this process will help you uncover whether or not there is a healthy demand around your business idea. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts.
TradeGecko
FEBRUARY 1, 2018
Siri and Alexa might be the “It Girls” of voice technology right now but they were hardly the first. Did you know that voice technology dates as far back as the 1960s? In 1961 IBM built a computer called Shoebox that was able to perform mathematical functions and speech recognition. Shoebox could recognize 16 spoken words and the digits 0 through 9.
BigCommerce
FEBRUARY 1, 2018
Congrats, you’ve gotten through the most critical first step of starting an online store — selecting the perfect products to sell. Now you need to figure out how you’ll source those products. How you source products will serve as the foundation for your business, guiding your day-to-day activities. In this chapter, you’ll learn about your options for sourcing: the perks, common pitfalls and the steps to successfully selling online.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
FEBRUARY 1, 2018
Skincare was one of the most profitable ecommerce niches in 2017. Use these 8 lessons to create a successful business dropshipping skincare. Read more. The post 8 Lessons For Successfully Dropshipping Skincare appeared first on ecomdash.
Bronto
FEBRUARY 1, 2018
When’s the last time you took a good hard look at your list? Here are a few ways to clean it up and give your open rates a little kick. The post Get Your Subscriber List Off Life Support appeared first on Bronto Blog.
Salsify
FEBRUARY 1, 2018
Facebook CEO Mark Zuckerberg recently announced content from friends and family will be prioritized over content from brands, retailers, and publishers. Add that to the fact Facebook’s growth and usage has stagnated , it may be time to reassess your brand’s social media commerce approach.
Sailthru
FEBRUARY 1, 2018
In many ways, customer support professionals are the front lines of your organization. When someone is super happy with a product or service — or if something goes wrong — they’re often the first ones to hear about it. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Lemonstand
FEBRUARY 1, 2018
There’s no better social media platform for eCommerce businesses than Instagram. It’s one of the few social platforms – if not the only one – where brands are not only accepted, but even embraced with open arms. Instagram can help you reach more people, boost your brand awareness, and even make more sales for your online store. In this blog post, I’m going to share my top growth marketing tips on Instagram for eCommerce businesses. .
Kibo
FEBRUARY 1, 2018
What is the technology that will save the customer experience? Is it face […]. The post Looking Forward In 2018: The Technology That Will Save The Customer Experience appeared first on The Omni Channel.
BigCommerce
FEBRUARY 1, 2018
If you’re just dropping in to this guide here, then we have a lot to cover! First, this is one chapter in a 9-chapter guide on how to start a profitable online business. We’ve covered everything from laws and nuances to how to source product to even giving you a free startup template for a competitive analysis in your industry. Let’s review really quickly.
ChannelSale
FEBRUARY 1, 2018
The Devil lies in the details and so does productivity. This applies to the last word in eBay Amazon listing, which, as has been expressed by innumerable sellers that presently perform in these marketplaces successfully, is extremely sensitive to otherwise miniscule details that often go unnoticed. Here is a gist of some of the most common mistakes that sellers make, usually, the new and inexperienced ones that can cost them just about everything, starting from visibility to purchase motivation
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
FEBRUARY 1, 2018
If you’re looking for the features that create a cutting-edge reward program, you’ve come to the right place. We’ve curated the brands who are doing it right to give you the inspiration you need to repair your customer retention problem. Each of these features are being used by some of the biggest brands in the world to retain their best customers.
Demac Media
FEBRUARY 1, 2018
Many businesses will see a large decline in sales after the busy holiday season. This makes it more important than ever to have a solid retention strategy that will keep hard-won customers shopping with your store throughout the new year. One of the best (and easiest) ways to do this is simply by thanking them! Giving Thanks Boosts Brand Loyalty and Willingness to Buy.
Weebly
FEBRUARY 1, 2018
Coupons might be that one final step that turns a potential sale into a lifelong customer — and their value is only increasing. In 2013 , 92% of consumers reported using coupons, up from 63.6% in 2007. This should really come as no surprise to anyone. We all know that coupons work, and many of us have bought something online simply because we had a coupon.
Bamboo Rose
FEBRUARY 1, 2018
I had just gotten home from the grocery store when I realized what I realize every time I leave the grocery store: I’d forgotten something. Not wanting to take yet another trip to the somehow always busy convenience store, I called upon my Amazon Echo for help, and my order was placed faster than I […]. The post Alexa, how are digital shoppers affecting retail?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Weebly
FEBRUARY 1, 2018
We hit the ground running in January with several sizable product improvements and integrations. Plus, the future looks bright for our new class of App Center apps. Behind the scenes, we’re heads down working on updates to our online store offering and increased security for all sites. January Feature Releases: Inspiration Center Refresh - Our beloved Inspiration Center received a huge makeover last month!
BigCommerce
FEBRUARY 1, 2018
There are many things to consider when discussing the market potential for your product, including the ability for your business to produce profit and ultimately scale (as BombTech Golf did it in 1 year !). Formal research tools like concept testing, prototype testing , test markets and focus groups can help determine the market viability of a product.
Weebly
FEBRUARY 1, 2018
We hit the ground running in January with several sizable product improvements and integrations. Plus, the future looks bright for our new class of App Center apps. Behind the scenes, we’re heads down working on updates to our online store offering and increased security for all sites. January Feature Releases: Inspiration Center Refresh - Our beloved Inspiration Center received a huge makeover last month!
Kissmetrics
FEBRUARY 1, 2018
I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.”. The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come with cold-hard data behind it. Turns out, though, that there’s a little truth in this one. People do like to buy from people they know.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
GetElastic
FEBRUARY 1, 2018
The forces of modern commerce have changed all the rules. Lessons learned back in the days of single-screen ecommerce did not adequately prepare us for selling in the age of mobile, augmented reality, conversational commerce, or “thing” commerce. These channels are creating opportunities to monetize products and services along the path to becoming a modern commerce business.
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