Wed.Feb 27, 2019

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How to Pick WordPress Ecommerce Plugins: Your Top 9 Choices

BigCommerce

Did you know that there are over 50,000 plugins in the WordPress plugin repository?

eCommerce 305
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Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Inflow Insights

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising. This was also the central premise of an article from Andrew Chen , who is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm.

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Mobile’s impact on holiday shopping and how to compete next season

GetElastic

Previously published on the Insights Blog. The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile. According to Salesforce’s holiday shopping report , ecommerce brands saw a 12% growth in online revenue during the 2018 holiday season.

Mobile 160
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The Employee Experience Index

Forrester eCommerce

Six years ago, I noticed a pattern in the inquiry calls I was fielding from clients. At the time, many of them centered around things like BYOD, whether to take away local admin rights from PCs, and other decisions driven by escalating fears of security or compliance risks. If I was able to answer their […].

Other 371
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Guest Checkout vs Customer Accounts: What Performs Better?

Groove

Checkout is arguably the most important step in the eCommerce process. After all, it's where you seal the deal and make the sale. Although many online retailers consider factors like checkout page design, some overlook customer accounts and guest checkout during the purchase process. This factor is one of our eCommerce checkout best practices and brands should consider it when designing their checkout experiences.

Customer 253
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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

More Trending

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Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized.

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Editors Share Their Most Memorable RIC Moments

RTP blog

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals. As past RIC events have shown, there are plenty of “a-ha” moments from the thought-provoking keynotes, panel discussions, breakout sessions, Store Tours — and even from fellow attendees during the event’s many networking opport

eCommerce 150
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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on season 6 of ABC’s Shark Tank, where he received offers from all five sharks.

Marketing 150
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246: Everything You Need To Know About Sales Tax With Martina Chavez Of Avalara

My Wife Quit Her Job

Martina Chavez is an expert in sales tax compliance over at Avalara and I invited her on the show today to clear the air in regards to everything that is happening with Amazon and nexus when it comes to paying sales tax. Ever since the decision of the supreme court case Wayfair vs South Dakota was handed down, states may now charge tax on purchases made from out of state sellers even if the seller doesn’t have a physical presence in the taxing state.

Books 120
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging.

eCommerce 139
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Does it Payless to pay less?

Bryan Eisenberg

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers.

Customer 107
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3 reasons why Home Improvement brands must put the hammer down on eCommerce

Profitero

Part 1 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement. Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. A few reasons why: Major brick & mortar incumbents (The Home Depot and Lowe’s in the U.S.; or Argos, B&Q and Homebase in the U.K.) were too powerful.

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BOPIS Innovations: PenguinPickup

OrderDynamics

BOPIS Innovations: PenguinPickup. ‘Location, location, location’ has long been the mantra of the two R’s. One ‘R’ being real-estate, the other being retail. Today, business is more complex, but there is still much to be said about the mantra. The last mile is still a challenge that retailers face. Delivery is expensive. Yet, having a presence near large urban population centers is expensive too.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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For JustFab, Email Starts – and Ends – with Personalization

Sailthru

When Enterprise Work Management surveyed 2,000 white-collar professionals in 2017, the project management software company found that the average person’s inbox has 199 unread or unopened emails. How many of those do you think are generic promotional emails from retailers? That’s a rhetorical question, but the likely answer is still comfortably above zero.

Fashion 74
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Amazon Seller Suspension: The 7 Deadliest Sins that Get You Got

ecomdash

It’s the kiss of death: suspension of your Amazon Seller account. Your entire product range taken down. Locked out of the most fertile ecommerce market there is. Sure, you can appeal, but that can take weeks or months of lost profits, and appeals get denied all the time anyway. So how can an honest, law-abiding Amazon seller avoid suspension? An ounce of prevention is worth a pound of cure.

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How and Why Mobile Crowdsourcing Works

Wiser

Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on customer experience, display compliance, stock levels, and more from real consumers, you’ll have the data you need to make important decisions that could heavily impact your business and brand. .

Mobile 68
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CCPA: All About the California Consumer Privacy Act

FastSpring

Have you heard about the California Consumer Privacy Act (CCPA) ? This historic privacy bill was unanimously passed and signed into law in the summer of 2018. When it takes effect in 2020, this new law has the potential to significantly affect your business – even if you’re not based in California. So are you positioned to be CCPA compliant? See what you need to do and how the CCPA may affect your online sales in the years ahead, no matter where your business is located.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Optimize Your Ad Spend on Amazon | Whiteboard Videos | Salsify

Salsify

With Amazon’s advertising business set to reach $16 billion by 2021 , it’s critical that your brand make the most of any spend by mastering the fundamentals of your product page. Salsify Co-founder Rob Gonzalez shares four critical ways to make your ad spend more effective.

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How to Sell Private Label Products on Amazon | 2019 Guide

CPC Strategy

There are three ways to sell on Amazon. Obviously, you can sell products that you’ve manufactured and built yourself, and you can also. > Read More. The post How to Sell Private Label Products on Amazon | 2019 Guide appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 54
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Outliers detection – ridding the extreme events threatening your A/B tests

Dynamic Yield

Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here's how to reconcile them. The post Outliers detection – ridding the extreme events threatening your A/B tests appeared first on Dynamic Yield.

Events 56
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AXP-Connector: The First Big Step in Integrating Adobe and Magento

Onilab User Guides

It has already been 8 long months since Adobe bought Magento in June 2018. There were a lot of predictions about the results of this merger. Some people were optimistic and even happy, others cautious and disappointed – though the majority of users remained calm as these events unfolded. Congratulations on being acquired #Magento. Hopefully Adobe leads you back to caring about your extension and customization developers like the good old days.

Magento 40
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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50 Biggest & Best Shopify Brand Stores

AcquireConvert

Good American Our first of the Shopify clients in our list. Initially, one of the best Shopify clothing stores, Good American’s success on Shopify helped them grow into a company with a much broader set of fashion offerings. They scored over $1 million in sales during their launch year in 2016 and successfully used Shopify […]. The post 50 Biggest & Best Shopify Brand Stores appeared first on AcquireConvert.

Shopify 44
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Why Shine On's Rewards Program is So Successful

Smile.io

No matter where you work, you’ve probably heard the term “side hustle.” As ecommerce continues to become even more accessible, more people are turning their hobbies and passions into profitable businesses outside of their 9 to 5 work day.

Hobbies 37
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Outliers detection in A/B testing

Dynamic Yield

Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here's how to reconcile them. The post Outliers detection in A/B testing appeared first on Dynamic Yield.

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7 Rules For Writing Great Product Descriptions

Weebly

A picture may be worth a thousand words, but that doesn’t mean you should overlook writing your product descriptions. While you don’t need to write a novel, your product description should pique a buyer’s interest and share details that a photo just can’t convey. Here are seven rules to help you get product descriptions right : 1. Start with the buyer persona.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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When it’s time to involve an agency in your personalization efforts

Dynamic Yield

Agencies can help accelerate personalization efforts, but is hiring one the right decision for your brand? Here are all the important factors to consider. The post When it’s time to involve an agency in your personalization efforts appeared first on Dynamic Yield.

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How to become an Agile Organization through Digital Transformation?

Supply Chain Management and Analytics for Retailers

The post How to become an Agile Organization through Digital Transformation? appeared first on Solvoyo.