Fri.Feb 17, 2023

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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales

Forrester eCommerce

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.

B2B 363
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The RealReal Cuts 230 Jobs in Streamlining Effort Aimed at Reaching Profitability

Retail TouchPoints

The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission. The resale company also will shutter two flagship stores, in San Francisco and Chicago, two neighborhood stores, in Atlanta and Austin, Texas, and two consignment offices in Miami and Washington, D.C.

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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?

Forrester eCommerce

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.

Customer 195
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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Recognized as a 40 Under 40 by Advertising Age and one of the Top 50 Women in Brand Marketing by Brand Innovators, D’Arcy specializes in developing integrated, strategic marketing campaigns that drive ROI.

Marketing 281
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Great Technology Organizations Have Great Security Organizations

Forrester eCommerce

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.

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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. Winning teams begin with an end in mind. The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. The best retail teams train each day to keep sharp and connected to the company and to the customer.

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More Trending

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New Fresh Market Offering Brings Together Retail Media and Livestreaming

Retail TouchPoints

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a “shoppable video live commerce (SVLC) retail media network (RMN).” The Fresh Market will leverage the Firework platform to enable a video-driven RMN experience. Brands will have the opportunity to run sponsored video ads within The Fresh Market’s ongoing livestreaming series, which features holiday meal prep tutorials and chef-developed recipes. “This n

Marketing 162
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Best CRM for Startups in 2023 (Free and Paid)

Ecommerce Platforms

Our recommendation for most startups is HubSpot CRM because it offers the most value of any CRM, while Zoho CRM is also a strong contender with its top notch features, which makes it an ideal choice for startups experiencing rapid growth. The best CRM for startups is a must-have in today’s competitive world. With a CRM tool, you can learn more about the path your customers take to purchase, and what it takes to ensure long-term loyalty.

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Party City plans to close 22 stores in bankruptcy

RetailDive

Twelve of the locations are already up for auction, and the total number of closures could change as the retailer continues to evaluate its footprint.

Retail 137
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Pagecloud vs Wix: Which is Best for You?

Ecommerce Platforms

Pagecloud vs Wix: which web design tool should you be using this year? These days, potential business owners have a variety of great options to choose from when it comes to developing a compelling online presence. You don’t need a lot of technical know-how, or a background in coding to create a beautiful website anymore. Instead, anyone can launch an attractive business, just by investing in the latest online software.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Economic Uncertainty Represents a Customer Experience Opportunity

Digital Doughnut

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand for online interactions and transactions, which resulted in an explosion of new customer touchpoints and more customer data than many organisations knew what to do with.

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5 Ways To Use Remarketing Lists for Search Ads (RLSA)

Store Growers

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. Since these users know what you have to offer, they are much more valuable compared to others. So in this article, we’ll take a closer look at what RLSAs is, and how it’s different from other types of remarketing.

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The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

RetailDive

The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

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How to Leverage your Mobile App as an Additional Sales Channel

Smile.io

We have all accepted the digital age that we live in today. Everyone has a smartphone at hand, and things have become easier than ever. Shoppers who once shied away from online shopping have become accustomed to the ease of online and mobile shopping. According to a recent Shopify finding , around 81% of all traffic comes from mobile devices. You might think that a mobile-optimized site will cater to your audience’s mobile shopping needs, but did you know that 53% of mobile users abandon

Mobile 65
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Smooth sailing ahead for (most) off-price retailers

RetailDive

TJX is a standout in a space that continues to benefit from a dicey economy, while Nordstrom Rack struggles to gain a foothold.

Retail 109
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MAP vs MSRP: What’s the Difference?

ChannelAdvisor

There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for everyone with an unbeatable price. That’s why policies like MAP and MSRP exist. But each one comes with subtle nuances.

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Skincare brand Futurewise launches into Target

RetailDive

The addition of the skincare brand, which launched just three months ago, builds on the mass merchant’s push to ramp up its beauty assortment.

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13 Essential Traffic Sources for your eCommerce store

MagentoBrain

13 Traffic Sources for Online ECommerce Stores Traffic is the basis for product sales in eCommerce stores. In this blog post, we present the 13 best measures that will bring more visitors to your store in the long term. Find out how you can increase the number of visitors to your store with search engine optimization, content marketing, social media, Google Shopping, and other measures. 1.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Pacsun launches tycoon-based Roblox experience

RetailDive

The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.

Apparel 88
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17 Best Shopify Dropshipping Apps For 2023

Shopping Signals

These days, ecommerce is the way of life and Shopify dropshipping apps are at the forefront of this digital revolution. But it can be hard to know which ones are best for your needs in 2023 – after all, there’s a lot of choice out there! Table of Contents 1. Oberlo 2. Loox 3. Printify 4. Heyday 5. Spocket 6. Aliexpress 7. Dropified 8. Inventory Source 9.

Shopify 52
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J.C. Penney, Prabal Gurung partner on apparel collection

RetailDive

The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2.

Apparel 107
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RFID Retail Benefits: A Guide For 2023

Korona

All types of retail businesses can benefit from technological advancements. One area of focus has emerged as many retailers move to a more omni-channel model. Such a move requires that they look for ways to streamline and integrate all of their operations. That’s where RFID retail comes in. RFID is a wireless tracking communication technology.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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[Podcast] Conversations in CX

RetailDive

This podcast series explores the customer experience related to CPaaS, the future of retailer technology, leadership, and social commerce.

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MAP vs MSRP: What’s the Difference?

ChannelAdvisor

There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price comparison tools, these discount detectives have every tool at their disposal to find the best bargain — even if one seller ruins it for everyone with an unbeatable price. That’s why policies like MAP and MSRP exist. But each one comes with subtle nuances.

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No- and low-alcohol category tops $11B in 2022 with growth accelerating, IWSR says

RetailDive

The data firm said the segment is forecast to post a CAGR topping 7% through 2026, compared to greater than 5% from 2018 to 2022.

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Arizona AG to investigate Kroger/Albertsons merger

RetailWire

The Arizona Attorney General will investigate the proposed merger between Kroger and Albertsons over concerns that it could result in higher grocery prices for consumers. Kroger operates Fry’s Food & Drug Stores and Smith’s Food & Drug Stores in the state. Albertsons’ stores include its namesake chain and Safeway.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Yeti names permanent CFO

RetailDive

Mike McMullen, who has held the position on an interim basis since October, will focus on driving growth at the outdoor products company.

Outdoor 76
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Instacart plans to grow with small business customers

RetailWire

Instacart is preparing to launch a version of its site tailored for small business customers as the delivery service looks to grab market share and increase revenues. The service, which is still under development, is focused on helping Instacart expand beyond its core grocery business customers and will put it in direct competition with Amazon.com and Walmart.

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Columbia Sportswear’s Q4 performance hampered by delivery delays

RetailDive

To avoid late deliveries, the retailer is making adjustments in people, processes and systems.

Retail 88
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DoorDash sees a spike in food delivery demand

RetailWire

DoorDash reported a 40 percent year-over-year gain in revenues during the fourth quarter of 2022 and ended the year with a record 32 million monthly users. The company reported that the number of people with DashPass subscriptions rose to 15 million, up from 10 million a year earlier.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib