Mon.Mar 14, 2022

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We Need To Understand The Emotions That Drive Customers To Make Sustainable Choices

Forrester eCommerce

(coauthored by Mélissa Chaudet) Many consumers want to act sustainably but struggle to do so, for both intrinsic (lack of motivation) and extrinsic (price, convenience) reasons. Embracing sustainability requires organizations to understand the emotions that drive customers to make sustainable choices and to contextualize sustainability in the customer journey to help customers bridge the gap […].

Customer 370
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House Accuses Amazon of ‘Potentially Criminal Conduct’ During 16-Month Investigation

Retail TouchPoints

Bipartisan members of the House Judiciary Committee sent a letter to Attorney General Merrick Garland alerting the Department of Justice to potentially criminal conduct by Amazon and its senior executives. The letter states that Amazon engaged in a “pattern and practice” of misleading conduct reportedly designed to “influence, obstruct or impede” the committee’s 16-month investigation into competition in digital markets.

Document 304
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B2B Rebranding Is On The Rise

Forrester eCommerce

One of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand. A brand’s messaging, positioning, and visual identity permeate all aspects of the company’s go-to-market activities and usually endure for many years. We frequently engage with clients on rebrands, helping them sort through the business justification and […].

B2B 365
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Attention Retail Brands: Employee Experience Design can Change the Great Resignation into the Great Retention

Retail TouchPoints

On the NBC sitcom Superstore , set inside a fictional Midwest big-box store, the manager, Glenn, is portrayed as an eternal optimist who usually manages to get it wrong while trying to do right by his employees. He may get points for effort (and laughs from viewers at home), but in the real retail world, good intentions don’t keep employees fulfilled, engaged and connected to their work.

Retail 276
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Make it Big Podcast: Optimizing the Checkout Experience with Bolt

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Meta looked at some of the top trending hashtags and community behaviors across its platforms and uncovered ways for retailers to create meaningful interactions even as their expectations and attitudes are changing. “ People haven’

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The Ukraine War And The CEO

Forrester eCommerce

In this time of war, here are three critical questions for your direct reports: Ask your chief information officer: “Are we ready for the inevitable cyberattacks, and have we patched all vulnerabilities?” Russia was behind the SolarWinds hack to infiltrate US and European government networks — and is a pernicious, historical source of malware. We […].

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What To Look For In An eCommerce CMS

Groove

What is an eCommerce CMS? An eCommerce CMS , or Content Management System, is a software that allows eCommerce website owners to have control over their website even if they don’t have any technical knowledge. This means there’s no need for an expensive website developer for every website change. Website owners are able to create, edit and publish content on their websites, making it easy to adjust the aesthetics of their online store.

eCommerce 195
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Loyalty Is A Lifeline During The Inflation Crisis

Forrester eCommerce

Last week, consumers in the United States woke up to a grim statistic from the US Bureau of Labor Statistics’ Consumer Price Index: Consumer prices rose 7.9% in February, the highest rate of annual inflation in 40 years. This rise is not unexpected if you’ve read the news headlines over the past couple of months. […].

Consumer 195
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How To Use ImportYeti To Find Your Competitor’s Suppliers For Free

My Wife Quit Her Job

Every shipment that passes through a sea port in the United States is documented on the public record. And with a free tool like ImportYeti, you can access these records to find useful information about any company’s suppliers. With this data, you can… Research Your Competitor’s Suppliers – If you’re looking for a new factory, you can easily find and use the exact same manufacturers as your competition.

Document 194
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Hermes to change its name to Evri

365 Retail

Courier giant Hermes is to change its name and invest millions of pounds in pensions for its employees, the company has announced. The GMB union said it was a “breakthrough” deal which will give couriers proper retirement plans and the right to maternity and paternity leave. Hermes is to rebrand as Evri, with a new logo rolled out across the country.

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Top 7 Best Practices for Account-Based Marketing in 2022

Digital Doughnut

Businesses are increasingly opting for account-based marketing (ABM) as they move towards providing a more customer-centric approach. Organizations are moving beyond the traditional marketing models to keep up with changing business conditions, this means adopting new strategies.

Marketing 115
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How to get a bigger slice of the ecommerce pie

RetailDive

Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.

eCommerce 107
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10 Best Technical SEO Audit and Analysis Tools

Digital Doughnut

Technical SEO audit tools are specialized in dealing with any SEO questions. These SEO tools are very effective in helping your business thrive. Some of these tools come as free and others are paid editions. The paid version offers you the flexibility to explore more features. In this article, we will discuss some of the best technical SEO audit and analysis tools.

SEO 110
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Shopify Marketing: 15 Ways To Promote Your Store & Boost Sales

eCommerce CEO

Shopify is a popular ecommerce platform, powering more than 1 million businesses across the globe. Looking to promote your Shopify store to reach new customers? Read more.

Shopify 105
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How retailers are reacting to the invasion of Ukraine

RetailDive

As companies halt shipments to Russia and shut down their e-commerce sites in the country, we're tracking what retailers are doing in response.

eCommerce 112
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How Retailers Can Showcase Environmental Awareness to Consumers 

RetailMinded

According to WSJ , “64% of consumers list recycling and reusing among their top three concerns” which spells it out pretty clearly: brands are expected to address their impact on the climate, regardless of industry. . Whether you’ve just started your journey to sustainability, have been making changes for a few years, or want to get started: This article will showcase a few of the ways that brands can show consumers that they’re working to reduce their carbon footprint and be a part of the solut

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3 ways crowdsourcing deliveries can help retailers win the last mile

RetailDive

Learn how retailers are using crowdsourced delivery to keep customer satisfaction high and orders moving out the door.

Retail 117
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Stronger payment checks launch to help protect online shoppers from fraud

365 Retail

Online shoppers may find they need to confirm their identity more often when making payments from Monday, as changes to combat fraud come into force. The new strong customer authentication (SCA) requirements are a set of rules that will change how people confirm their identity when making online purchases. The British Retail Consortium (BRC) said customers will be asked to prove their identity when making a purchase, by confirming two of three “factors”: 1.

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Instacart rolls out in-store navigation and other tools for workers

RetailDive

More than 80 stores are piloting the e-commerce company's interactive map feature aimed at helping its workers more easily shop the aisles.

Other 104
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CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints

Liveintent

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. Native ads work with newsletters without interrupting their design, creating a better reading experience, and strengthening reader engagement. Not to mention they increase purchase intent by 18% and generate 9% higher brand affinity than standard banner ads.

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EBay creates digital wallet, plans storage vault for collectibles

RetailDive

The company expects the eBay Vault, which will open next quarter, to secure up to $3 billion in assets over the next few years.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Steve Rowe: The Marks and Spencer boss departing after almost 40 years at the retail giant

365 Retail

Marks & Spencer veteran Steve Rowe is stepping down from the high street stalwart almost 40 years after first joining the business as a 15-year-old. The “M&S lifer”, as he has regularly been described by industry analysts, has helped to improve the retailer’s recent fortunes as part of its dramatic recent turnaround plan. After six years steering the ship, Mr Rowe will now pass responsibility to continue the firm’s revival to two of his top lieutenants.

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Brands need to lead the way in the fair and ethical use of data

RetailDive

It's time for brands to lead the charge in ensuring they do what's right for the customer and what's right in terms of the laws.

Customer 103
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Boohoo sees growing returns as sales increase

365 Retail

Online fashion business Boohoo has seen more clothes returned in recent months as customers changed their buying habits. The business said the growth in net sales over the three months to the end of February had reached 7%, adding to a strong year for the company. However the business has recently been suffering from higher return rates. It offered little explanation for this, saying merely that it is “due to product mix”.

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Sustainable retail demands robust analytics

RetailDive

Shoppers want sustainable options more than ever before. Can retailers keep up?

Retail 117
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Retail property firm Hammerson narrows losses amid disposals

365 Retail

Shopping centre owner Hammerson cut its losses for the past year as it was bolstered by more than £500 million worth of sales and rebounding rental demand. The Brent Cross shopping centre operator said it has seen “tangible results” since shifting its strategy and disposing of significant assets following the heavy toll of the pandemic. General view of Brent Cross shopping centre in London.

Retail 58
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Getting serious about private label, Macy's hires Target veteran

RetailDive

Emily Erusha-Hilleque spent two decades at the mass merchant, developing private labels and forging designer collabs.

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Non-Russian companies face boycotts over mistaken identities

RetailWire

Stolichnya, which isn’t Russian, and the Russian Tea Room, also not Russian, are two companies that many Americans associate with Russia. These misperceptions have cost those companies sales as consumers personally boycott Russian goods or, in these cases, those that they mistakenly take for being Russian.

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CVS fires employees over handling of harassment claims

RetailDive

CEO Karen Lynch is overseeing a new office to handle future complaints "confidentially and with the utmost importance.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib