Thu.Apr 19, 2018

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6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester eCommerce

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 365
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Branding Basics: How Your Branding Strategy Plays a Role in Your Business

Groove

“No one will follow you if you don’t know where you are going,” – Jack Trout. The Importance of a Branding Strategy. Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

Books 229
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How to Use Voice as a B2C Acquisition Channel

Optimizely

This is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all

B2C 207
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Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Facebook Fumbles Its Own Brand Crisis

Forrester eCommerce

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the […].

Blog 236
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205: How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly Pittman

My Wife Quit Her Job

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode!

More Trending

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The simple guide to e-commerce product page optimization

Omniconvert

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able […]. The post The simple guide to e-commerce product page optimization appeared first on Conversion Rate Optimization (CRO) Blog.

eCommerce 125
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Retailers: You’re In a Tech Hiring Race, Follow Home Depot’s Lead.

Forrester eCommerce

This week, The Home Depot announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800 person tech team with another 1,000 IT, product and CX tech workers. What’s behind this? Not one to rest on its laurels, The Home Depot knows that it needs to grow its digital […].

Retail 218
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Don’t You Know Me at All? The Importance of Relevant Recommendations

Bronto

When done well, product recommendations can be a powerful tool for connecting with consumers. Here are a few dos and don'ts for how to get it right. The post Don’t You Know Me at All? The Importance of Relevant Recommendations appeared first on Bronto Blog.

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Amazon FBA for beginners: How to start selling in 7 steps

TradeGecko

If you’ve found your way to this blog, chances are it’s because you want to know how to become an Amazon seller utilizing Fulfillment by Amazon (FBA). We’re here to answer that very question with our 7-step guide to Amazon FBA for beginners. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Benefits of Using A Professional Translation Service When Selling Internationally

ecomdash

If you want to be successful when expanding into international markets, localizing your ecommerce business is an important step on the path to reaching multilingual audiences. Here are some potential benefits of using a professional translation service when localizing your ecommerce business. Read more. The post Benefits of Using A Professional Translation Service When Selling Internationally appeared first on ecomdash.

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Moving Beyond Mobile Segmentation: Introducing Mobile Personalization

Sailthru

Heraclitus famously said, “You never step in the same river twice.” The same can be said about markets. Every day brings new products and the evolution (or death) of old ones as business needs change. With that in mind, we’ve always tried to be ahead of the curve, especially regarding personalization. When the “batch and blast email” route with basic segmentation was still commonplace, we offered user-level email personalization.

Mobile 60
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The Changing Role of the CMO in the Digital Age | Salsify

Salsify

As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on quant marketing only and developing a grandiose marketing strategy that is focused solely on creative and large scale campaigns focused on a few channels. Consumers demand a new experience and CMOs need new skills and approaches to maintain their brand’s market share and keep it growing.

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3 Priorities For Manufacturers To Build Direct-To-Consumer Sales

Kibo

Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Refresh Your Subscription Ecommerce Business with Our New Theme: FrescoBox

Lemonstand

In 2017, US eCommerce sales grew 16% compared to the prior year, reaching $453.36 Billion. That’s impressive, but even more incredible is subscription commerce , which has grown more than 100% , year over year, for the past 5 years according to McKinsey. Subscription eCommerce is exploding, and now is the time to start a subscription company.

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#WhyMagento? The Community Answers Back.

Prisync

As a global e-commerce enablement tech company, Prisync gets the chance to work with e-commerce companies of all sizes from all around the world, and also on many different global or local platforms. To streamline the Competitive Pricing Intelligence and Dynamic Pricing experiences of our users as we promise, we are always looking for ways to further integrate with those platforms, and as a major milestone of that journey, we recently launched Prisync’s Magento extension, applicable for bo

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ICYMI: Catalyst Day 3 — Your Catalyst, Continued

ChannelAdvisor

Day three of a conference is when the excitement starts to fade, right? Well, apparently no one at Catalyst Americas got the memo. The coffee may have been flowing a little harder this morning (after a lively Catalyst party last night) but everyone showed up ready to learn. A (Very) Fine Morning. Luckily, Scott Stratten came onstage to deliver a sardonic shot of energy to the bleary-eyed, early morning crowd.

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GDPR: The Biggest Problems Marketers Will Face

Blue Acorn

On May 25th, the General Data Protection Regulation (GDPR) takes effect and European regulators will begin cracking down on how companies are treating European Union (EU) citizen data. Despite the looming deadline and having two years to prepare, many companies have done very little to change how they collect and process data to comply with the new regulation.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Podcast 39: The Six Things You Can Do Today to Maximize Your Valuation Tomorrow

Nerd Marketing

In this episode, Drew talks about six things you can do to maximize your company’s valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting […].

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5 Ways VIP Programs Boost Customer Engagement and Loyalty

Smile.io

Repeat customers are critical to your brand’s long-term success, and build the backbone of your revenue source by bringing in almost 40% of your store’s revenue. With Facebook and Google ads becoming less effective and even more expensive, it’s no secret that customer loyalty is important!

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Should eCommerce Sites Offer a Loyalty Program?

Payoneer

You might think loyalty programs are only useful for traditional retailers. However, as eCommerce has increased in importance, the capabilities and benefits of loyalty programs have improved to match. Thus, online sellers can achieve better long-term revenue and profits with an effective loyalty program. The following is an exploration of the factors to consider as you determine whether to integrate a loyalty program into your eCommerce business.

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3 Key Retail Sales Reports to Run Daily

Heartland

While certainly not the only metric indicative of its success, store sales is the ultimate indicator of the health of your retail business. Are you selling or not?! The below KPIs give you a snapshot of your overall performance and profitability and will not only help you plan proactively, but will also keep you honest. Commit to running these 3 retail sales reports for each of your channels as well as for the business as a whole.

Retail 22
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Risk mitigation: Preparing for retail supply chain disaster

Bamboo Rose

The Bangladesh factory collapse. Hurricane Harvey. A union strike at a major port. A massive product recall. Supply chain crises can happen anywhere at any time, as today’s supply chains are more vulnerable. With increasing areas of risk, including environmental impacts, material scarcity, geopolitical changes, cyber-attacks, insolvency, etc., retailers need to plan for the worst […].

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The Omni-Channel Dominance Checklist for Product Content

ItemMaster

It’s 2018: Google is making waves as the next big thing in online shopping, Amazon’s Alexa might as well be a member of the family, and content remains king. Establishing a clearly defined omni-channel strategy for your product content is key to your brand’s success, but how? The phrase “omni-channel content” is more than just a popular buzzword or passing trend; it’s the key to retailer survival in an ever diversifying consumer–brand dynamic.

Channel 20
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9 Post-Purchase Email Resources to Help Increase Retention

Klaviyo

Sending a successful post-purchase email series can have an immediate impact on your business. The reason — these emails help increase customer retention by turning your subscribers into loyal, repeat customers. What are they exactly? Post-purchase emails are exactly what they sound like — emails that are sent after a customer makes a purchase. If done right, post-purchase emails will help you: Tempt people to come back to your site.

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How Can You Decrease Retail Shipping Costs?

OrderDynamics

How Can You Decrease Retail Shipping Costs? Today’s retailers have more options than ever before to help contain and reduce shipping costs. Growth in online sales grabs all the headlines these days. It is true, and you have to be there. Modern merchants absolutely MUST have a robust ecommerce solution and strategy. It means extra sales, or at least NOT losing your sales to the competitor that has a slicker, easier, or in some-way better ecommerce site.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.