Forrester eCommerce
OCTOBER 27, 2021
Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on. Traditional firms willing to start their multiyear transformation journey toward sustainability must embrace the three principles of sustainable transformation.
Kissmetrics
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
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Forrester eCommerce
OCTOBER 27, 2021
In 2022, we'll see a shift to modern application development and industry-specific clouds that will shake up the cloud service provider market. Learn more in our 2022 predictions for cloud computing.
Retail TouchPoints
OCTOBER 27, 2021
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 27, 2021
Continued supply chain disruption, the “Great Resignation,” and increasing customer expectations will push brands to reevaluate their approach to customer experience in 2022.
BigCommerce
OCTOBER 27, 2021
Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many…
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Retail TouchPoints
OCTOBER 27, 2021
IKEA will expand options for urban customers on the West Coast with two planning studios in the Los Angeles area set to open in spring 2022: one in Long Beach and a second in a yet-to-be-determined location. The shops will focus on providing inspiration and smart home solutions for city living as part of IKEA’s efforts to better meet the needs of its California customers.
Forrester eCommerce
OCTOBER 27, 2021
Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands respond? To answer these questions, we built an analytical model to identify the values-motivated consumer Social values permeate the consumer-brand conversation, but they do not always shape consumer action.
Retail TouchPoints
OCTOBER 27, 2021
The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are.
Forrester eCommerce
OCTOBER 27, 2021
All firms are evolving their sustainability initiatives to address Forrester’s five-level sustainability maturity model. However, many manufacturing firms spanning various industrial markets, including primary production, product manufacturing, pharmaceuticals and medical equipment, chemicals, and oil and gas, are proactively addressing sustainability initiatives to address operational priorities.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
OCTOBER 27, 2021
Ulta Beauty plans to maintain its growth with 50 new store openings each year, enhanced last mile options and investments in media and AI, including the launch of an in-house retail media network. These efforts will form the core of the retailer’s strategic priorities for fiscal 2022 through 2024, which Ulta laid out at a virtual analyst and investor conference.
Forrester eCommerce
OCTOBER 27, 2021
Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media. The real question for brands is: “Does my target audience want to interact with […].
Retail TouchPoints
OCTOBER 27, 2021
Target is adding new features to its click-and-collect operations for the gift-giving season that will allow shoppers to personalize their pickup and delivery experiences. The retailer has added more than 18,000 assigned spaces for curbside pickup of orders placed on the Target app or on Target.com. A new Shopping Partner feature allows guests to send someone else, such as a friend or family member, to collect their online order.
Forrester eCommerce
OCTOBER 27, 2021
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
My Wife Quit Her Job
OCTOBER 27, 2021
Today, I’m thrilled to have Shep Hyken on the show. Shep is the founder of Shepard Presentations and he is a customer service experience expert and keynote speaker. His agency works with companies to build relationships with their customers in order to increase repeat business. In this episode, we talk about how you can stop relying on Amazon for all of your sales and build a loyal customer base for your brand.
Forrester eCommerce
OCTOBER 27, 2021
Compute is getting more standardized, right? The answer is actually “yes and no”. Although standardized computing via public cloud platforms is growing – so is the list of specialized compute readily available for consumption on these same platforms. Once again, cloud is lowering the barrier to entry by providing easy and on-demand access to these […].
Retail TouchPoints
OCTOBER 27, 2021
Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial and Gen Z shoppers, by helping these companies create their own “Brand Closet” on the social marketplace. Poshmark has been piloting the Brand Closet program since 2020 with a number of large-scale brands. Now the offering is open to brands and retailers of all sizes, enabling them to engage more deeply with the platform’s 80 million users through limite
Forrester eCommerce
OCTOBER 27, 2021
In a recent blog my colleague Alla Valente described the increased risk of late shipments in complex interconnected supply chains. As she pointed out any element may fail as a result of random events such as strikes or earthquakes. Project managers following critical chain methodology build project ‘buffers’ to absorb random shock. But in logistics […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
GetElastic
OCTOBER 27, 2021
If you’re launching any sort of business you’ve thought about payment processing. With so many choices in the marketplace, the selection process can be a daunting one depending on what works best for your business. A solutions-based eCommerce partner will help you choose a payment processor with the following in mind: Integrated payments and checkout – a seamless flow between payments and checkout increase both conversion and payment completion rates.
Omniconvert
OCTOBER 27, 2021
Discover REVEAL’s Dynamic Audience Builder and start creating better custom audiences for Facebook Ads to improve ROAS, customer acquisition, and retargeting. The post Improve Facebook Ads ROAS with REVEAL’s Audience Builder appeared first on Omniconvert Ecommerce Growth Blog.
Inflow Insights
OCTOBER 27, 2021
Editor’s note: This article was originally published in 2019. It has since been updated for accuracy and modern practices. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy.
Steve Dennis
OCTOBER 27, 2021
Does size matter? Well, in the world of shopping, we might soon find out. A new batch of small store formats from a variety of retailers are being rolled out. And if they work, they could jump start the prospects for many brands that have struggled to reignite growth or achieve profitability. For decades, many of the top names in retail found success by opening an ever expanding fleet of superstores and big box “category killers.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
GetElastic
OCTOBER 27, 2021
It’s a bird. It’s a plane. It’s… oops, wrong genre. It’s that time of year for all things spooky, scary, and spiced pumpkin latte. In keeping with the theme we present common eCommerce horrors sure to raise the hairs on the back of your neck. Or, better yet, get the conversation going on how best to avoid them. So grab your sweater, light the fire, lock the doors, and curl up for tonight’s ghost story… A Nightmare On eCommerce Street.
RetailDive
OCTOBER 27, 2021
Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.
SheerID
OCTOBER 27, 2021
SheerID has partnered with dozens of brands that have made exclusive discounts available to millions of first responders to honor and thank them for everything they do.
RetailDive
OCTOBER 27, 2021
Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailWire
OCTOBER 27, 2021
Amazon.com, Costco, Dollar General, Kroger, Target and Walmart have chosen to buy warehouse space rather than leasing after determining that doing so will save them money over the long haul while giving them a greater degree of control over how they store and distribute online orders.
RetailDive
OCTOBER 27, 2021
But physical stores will remain a key channel this season as concerns over e-commerce orders arriving on time arise.
FastSpring
OCTOBER 27, 2021
The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. 1.
RetailDive
OCTOBER 27, 2021
The luxury watch company is hoping to tap into Andy Shin's extensive e-commerce expertise, which includes CTO roles at two other marketplaces.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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