Mon.Aug 05, 2024

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Why Is Demand Marketing An Obstacle To Its Own Success?

Forrester eCommerce

Organization's must stop working in silos and align their marketing, sales and customer success strategies to one thing - buyer needs. A unified Frontline Marketing approach will enhance customer experiences, drive growth, and ensure marketing efforts contribute meaningfully to the revenue process.

Marketing 242
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How AI and LLMs Are Ushering in a New Era of Conversational Commerce

Retail TouchPoints

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years ago. Logistically slower, disorganized, impersonal and oftentimes insecure, it’s remarkable how exponentially better it’s gotten in the past decade. Of course, the online shopping experience has been distinctly digital at every point in its history.

Live Chat 278
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Upsellit and Admitad Announce Integration Partnership

UpSellIt

Upsellit and Admitad Announce Integration Partnership Upsellit is excited to announce its integration partnership with Admitad , a premier partner marketing platform. This partnership combines Upsellit’s advanced conversion rate optimization (CRO) solutions with Admitad’s extensive network of affiliates, allowing businesses to experience a seamless flow from visitor acquisition to conversion.

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Paper Store POS Upgrade Untethers Associates, Boosts Productivity

Retail TouchPoints

The Paper Store promises top-notch customer service in its 100+ brick-and-mortar stores, with associates helping shoppers choose from its widely varied assortment of apparel, accessories, jewelry, water bottles and even packaged food from Stonewall Kitchen (along with paper, pens and school supplies, of course). But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing la

POS 264
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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SEO Aspects of Content Syndication

Practical eCommerce

Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however. The post SEO Aspects of Content Syndication appeared first on Practical Ecommerce.

SEO 116
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ThredUp Makes Thrifting Easier with New AI Tools

Retail TouchPoints

Many consumers love thrifting because they enjoy the treasure hunt experience, especially in physical stores. With shelves stocked high and clothing racks packed tight, one might never know what they’re going to find and ultimately buy. But online shoppers tend to expect just a bit more guidance, which is why ThredUp has unveiled a suite of new AI-powered shopping tools designed to make finding unique fashion finds faster and easier.

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JD Expands Nike Loyalty Program to U.S.

Retail TouchPoints

JD , formerly known as JD Sports , has extended its partnership with the Nike Connected Membership program to the U.S., making JD the first global partner for the rewards program following its launch in Europe. JD’s U.S. customers will gain access to select member-only footwear and apparel when they link their JD STATUS and Nike Membership accounts through JD’s mobile app or website.

Apparel 263
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How to win over customers in inflationary times. Hint: It’s not just about price.

RetailDive

Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.

Customer 133
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Ikea Unveils New Sleep Range with NYC ‘Sleepeasy’ Experience

Retail TouchPoints

A century ago when Prohibition was the law, you needed a special password to get into an NYC speakeasy, but there’s no tough guy at the door to keep you out of the Ikea Sleepeasy from Ikea U.S. The pop-up, located at 51 Crosby Street in SoHo, will include everything from mattresses and comforters to temperature-regulating bedding and air purifiers, and it will be open to the public Aug. 8-11 and Aug. 15-18, 2024.

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Wendy’s Bets on Breakfast To Get Past Q2 Earnings Slump

RetailWire

Wendy's didn't reach its Q2 earnings expectations, and the company is hoping that its breakfast strategy will turn the proverbial ship around.

Shipping 115
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis

Retail TouchPoints

E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit with three of Pagonis’ favorite E.l.f. Beauty products. Each item comes with a scannable QR code that links to an audio recording of Pagonis describing the product, including finish and application tips — a “beauty hack” used by Pagonis as a blind beauty lover seeking greater accessibility.

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Big Lots may close up to 315 stores

RetailDive

The retailer requires “significant changes to the business model to continue as a going concern,” analysts said.

Retail 129
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CrowdStrike Denies Fault for Delta Flight Cancellations

RetailWire

In the aftermath of the software outage, CrowdStrike claimed that "Delta Air Lines had rejected on-site help," according to CNBC. The software company also denied responsibility for the widespread flight cancellations.

Travel 105
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EBay’s AI investments fuel streamlined experiences for buyers and sellers

RetailDive

Tools like Shop the Look help buyers find inspiration by showing multiple items together, while Magical Listing streamlines the listing process for sellers.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Cracking the Logistics Code for Brands Selling in Asia

ESW

In today’s global market, the opportunity for brands to expand into Asia is immense. With its booming economies and growing middle class, Asia represents a goldmine for businesses. However, navigating the logistics landscape in this diverse region can be a daunting task. Understanding these challenges is crucial for ensuring smooth operations and keeping your customers satisfied.

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We’re on a road to nowhere

Steve Dennis

The reasons that iconic, once-vibrant brands fail are varied and in some cases complex. But an argument could be made that because they existed and thrived long before digital disruption became a force, they had plenty of time to address the problems that led to their demise. The organizations that are struggling to survive today—or those that will soon find themselves gasping for air—have no such luxury.

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ASICS Releases ‘City of Lights’ Pack Inspired by Paris During the Olympics

RetailWire

For the 2024 Paris Olympics closing, ASICS is releasing a limited "City of Lights" Pack of its GEL-Quantum 360 VIII sneakers.

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Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

RetailDive

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s fall collection on Pinterest.

Consumer 105
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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‘Shark Tank’ Alum Wins Big at Target With Sustainable Diaper Brand Kudos

RetailWire

A new mother found success with an idea for a better diaper in a market saturated with plastic items.

Marketing 105
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REI lays off 7 employees as it reorganizes experiences division

RetailDive

The outdoor retailer said the cuts, which are the latest in a string of layoffs at the company, are part of an “evolving business strategy.

Outdoor 98
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38 Top Brands Announce Exclusive Back-to-School Teacher Offers

SheerID

SheerID teams up with leading retail brands to help teachers start the new school year off right with exclusive offers and deals.

Retail 78
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Amazon moves up Black Friday inventory deadline for sellers

RetailDive

The e-commerce giant wants products in a week earlier than in 2023 as it looks to maintain fast Prime delivery speeds during its busiest time of year.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Shake Shack CEO Says Drive-Thru Wait Times Are Too Long

RetailWire

Shake Shack CEO Rob Lynch says the wait is twice as long as it should be.

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Mercari opens first physical store in Los Angeles

RetailDive

Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area.

Events 94
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40 Top Brands Announce Exclusive Back-to-School Student Offers

SheerID

SheerID teams up with leading retail brands to help students start the new school year with exclusive offers and deals.

Retail 78
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Jack in the Box Expands to Chicago Ahead of Q2 Earnings Call. Here’s What To Expect

RetailWire

Jack in the Box will announce its earnings by close of market tomorrow.

Marketing 110
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Booker and Snappy Shopper drive new strategic delivery partnership

TalkingRetail

Booker has announced a strategic partnership with home delivery service, Snappy Shopper, to help drive trade within Booker’s retail arm. The wholesaler works with independent retail customers trading under brands including Premier and Londis, supporting them to grow their business.

Retail 69
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Alibaba International Introduces the First Conversational Sourcing Engine

RetailWire

Alibaba International unveiled the world's first AI-powered conversational sourcing engine, which is currently set to launch in September if everything goes according to schedule.

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UK Riots: Help and support available for retailers and colleagues

TalkingRetail

The past few days have seen riots sweep across various towns and cities in the UK, where many refugees, ethnic minorities, businesses, public buildings, the police, and the media have been targeted for violence and abuse.

Retail 59
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Snickers Maker Mars in Talks To Buy Eggo’s Kellanova

RetailWire

Packaged food giant Mars, whose candy brands include M&M's and Snickers, is reportedly in talks to buy Kellanova, the maker of food products such as Cheez-It, Eggo, and Pringles.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision