Fri.Apr 06, 2018

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When Goofy Kicks Donald Duck Your Company Loses

Forrester eCommerce

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects. However, there was also a data manifestation of an age old organizational […].

Workshop 269
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Building Custom COS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 218
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AWS Broadens Focus On Innovation Acceleration

Forrester eCommerce

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digital innovation strategy. While the core of this theme has been a key focus of AWS since its […].

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How to Manage a Sales Team: Killer Strategies in 2018

Kissmetrics

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Missed Opportunity During March Madness?

Forrester eCommerce

March Madness may not be a stranger to many of you, but it is for me. Well, it was until my colleagues Matthew Flug and Caitlin Wall, shared something unique about this year’s competition. Pizza brand Little Caesar’s stated if a 16-seed team beat a number 1-seed team (this hasn’t happened in the history of […].

Marketing 230
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Shoppers Weigh In On Pricing And Promotional Strategies: What You’re Doing Right And Wrong, And What You SHOULD Be Doing

RTP blog

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on, cross-channel shopper has preferences and tastes that evolve at the speed of social media. Meanwhile the competitive landscape continues to increase in scope and complexity as global discounters extend their reach and Amazon and other online giants rush into more and more market sectors and geographies.

More Trending

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How Voice Will Change the Way Consumers Shop Online | Salsify

Salsify

Voice search is just getting started. Over the past couple of year, digital assistants like Google Home and Amazon Alexa have turned themselves from a novelty into an essential feature for an increasing number of homes. They don't just tell jokes or play music; in addition, these speakers can adjust your thermostat, or help you shop online.

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Finding the right eCommerce shipping solution for your business

TradeGecko

In the age of Amazon Prime and eBay Fast & Free, it’s more important than ever for small businesses to provide customers with fast and affordable shipping options. That’s where eCommerce shipping companies come in.

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The Amazon Seller’s Guide: Building Strategy, Building Sales

ChannelAdvisor

As an e-commerce seller, you know how vitally important it is to connect with consumers on Amazon. But those customers won’t buy from you until they can find you. Which means it’s not just enough to show up in Amazon’s search results — you have to own them. If only that were an easy feat to accomplish…. Fact is, many retailers and brands know very little about what it takes to show up in Amazon search results.

Webinar 58
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Why Are Some People Still Afraid of Shopping Online?

Smile.io

Editor’s Note: This post was originally published April 16, 2015 and was updated for accuracy and comprehensiveness on April 6, 2018.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Customizing Magento 2 Email Templates: The “Why?” and “How?”

Demac Media

You interact with your customer base a lot through email. You send them newsletters, daily deals, customer service replies, and more! But the transaction email templates sent through your Magento 2 store of by-far the most critically import emails your customers will receive. They both convey specific information to your customer while simultaneously representing your store’s unique brand and personality.

Magento 35
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Everything You Need to Know About Achieving PCI Compliance [Checklist Included]

BigCommerce

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has been compromised, then you’ve felt the growing frustration many consumers face today. Indeed, the situation with respect to credit card fraud is only getting worse. Card data stolen from 5 million Saks and Lord & Taylor’s customers in 2018. 56 million card numbers from Home Depot in 2014. 40 million card numbers from Target in 2013.

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Turn a One Time Customer into a Second, Third, and Fourth Time One

Weebly

So much of marketing advice is dedicated to acquiring new customers. Here's the problem with focusing exclusively on new customers: acquiring a new customer can be anywhere from 5 to 25 times as expensive as selling to a returning customer. If that stat isn't jarring enough, returning customers spend 67% more money (on average) than newly acquired ones.

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A Look Back at the RQ Bootcamp

iQmetrix

The first annual RQ Bootcamp was held this past week at the Fairmont Scottsdale Princess resort and it went off without a hitch. Okay, there were a few stumbles from some of our freshman presenters, but let’s face it, these only the created funny and memorable moments we will cherish. More importantly, all presenters effectively shared their breadth of knowledge and years of experience with all of those in attendance.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Write an Amazon Product Description that Ranks High in Search

SellBrite

With over 500 million products in stock , Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results. Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a boost so that your products are seen by the right customers.

SEO 149
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How to Appeal an Amazon Suspension

eCommerceFuel

As store owner, we can lose sleep over lots of little things, from ornery employees to inventory issues. But there’s one fear that can really upset a good night’s sleep: a suspension email from Amazon. If you’ve a solid Amazon seller, you’ve no doubt come across one of these at one time or another. Today we have Cynthia Stine on the show, who has been referenced in our private commmunity time and time again as someone that knows how to work the Amazon suspension system.

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New Tool to Streamline your Automation

Klaviyo

Targeted, personalized marketing is relevant marketing, and relevant marketing drives revenue. Creating automated email series (flows) that are triggered by the recipients’ actions is a great way to get targeted around timing. But if you’re sending automated emails, how personal can your content get? In January, we released a new visual Flow Builder that also introduced advanced flow branching.

Marketing 116
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Webinar: ebay Marketplace Seller Profits Expansion

ChannelSale

ebay is #1 Mobile Shopping App with over 380 million app downloads, 170 million active users. ebay did over $80 billion in sales in 2017. Keynote Speaker: Aaron Schneider – Business Development Senior Manager at ebay. Scheduled date & time: Wednesday, April 12, 2018 at 1 PM EDT. Register Free for Webinar, Click Here! Here’s what you can expect to know from the Webinar: How ebay.com marketplace operates.

Webinar 45
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.