Wed.Apr 25, 2018

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Today BigCommerce announced that Goldman Sachs has led a $64 million growth equity investment, with backing from current investors General Catalyst, GGV Capital, and Tenaya Capital. The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader.

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Your Data Is Worth Nothing, Unless You Use It

Forrester eCommerce

I’m often asked the question, “What’s my data worth?” And, my immediate (and somewhat provocative) response is, “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question – “what’s my data […].

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How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

Kissmetrics

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects you’re genuinely passionate about. Unfortunately, it all takes time.

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Open Banking and PSD2 – the first 100 days. A slow, fragmented start.

Forrester eCommerce

TLDR: A slow, fragmented start to open banking, but the pace will accelerate. Fintechs are forging ahead with innovation, and a new set of intermediary service providers is growing. Banks need to become outside-in fast to thrive with open banking, building operating model competence for an externally oriented business. Few Banks Place Open Banking At […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What Puts The ‘Innovation’ In The Retail Innovation Conference?

RTP blog

It’s called the Retail Innovation Conference for a reason — multiple reasons, in fact. There’s the overall approach to its content, well-organized store tours and lunch table topics, and a highly useful mobile app, to name just a few. The RTP team shares the most innovative aspects of the Retail Innovation Conference being held April 30-May 2 at Convene in New York City.

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206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

My Wife Quit Her Job

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain.

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More Trending

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Writing TOFU Content that Ranks for Ecommerce

SellBrite

This is a guest post from Matt Sornson, head of growth marketing at Clearbit. For ecommerce sellers, content is a way to build relationships with potential customers. Online merchants can’t shake the hands of leads and win them over in-person. Content is an alternative way to nurture those leads and draw them into the sales funnel. The outdoor retailer REI features a helpful mountain bike explainer post. [ Source ].

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New Ways To Convert Visitors with Flyout Forms

Klaviyo

When building out your email capture strategy, you should use different types of forms depending on how visitors are interacting with your site. While popups are effective for immediately capturing new visitors, flyout forms are a less-intrusive alternative for capturing visitors while they’re browsing. To support this opportunity, we’ve released support for flyout forms in the Klaviyo form builder to give you more flexibility in the signup forms you create.

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Warby Parker: How four students turned the eyewear industry on its head

TradeGecko

In February 2008, Neil Blumenthal sprang up in the middle of the night with an idea. Little did he know, his idea was going to change the eyewear industry forever.

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Airbnb Becomes an Engagement Channel, while The Daily Beast and theSkimm Diversify Revenue Streams

Sailthru

The first quarter of 2018 may have just closed, but retail analysts are already looking toward the end of the year. eMarketer recently predicted another season of strong ecommerce sales growth. In addition, we’ll review publishers’ expanding revenue streams and how one retailer uses Airbnb for engagement. For Retailer Marine Layer, Airbnb Becomes A Channel for Reaching Customers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How will you meet your target growth rate?

Salsify

Have you been given an annual sales target to reach by the end of year? Today we launched a new tool for brand manufacturers to help reach their sales targets through accelerated growth on the digital shelf. Our Impact Assessment Tool lists the specific things you can do to meet your sales growth rate.

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Google Q1 2018 Earnings: Glory Days, Early Days

ChannelAdvisor

Google’s parent company Alphabet released its Q1 results yesterday with continued strong growth of revenues. Overall revenues increased 26% versus last year (23% on a constant currency basis), which represents the search giant’s strongest quarterly growth rate in several years. And considering the size of the business, that’s no small feat. . The earnings call increasingly sounded like a commercial for a financial advisor — lots of “We see opportunities to invest” and “We are investing with con

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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […].

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Catalyst Americas 2018 Recap: Top 6 Highlights from San Diego

ChannelAdvisor

Another year, another Catalyst in the books. We’d like to send a huge thank you to all of the attendees, sponsors, partners and speakers who helped make Catalyst 2018 a success. “In case you missed it” — or you were there and want to relive your favorite moments — check out our daily recap blogs for in-depth coverage: ICYMI: Catalyst Day 1 – Unicorns Are Real.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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4 Site Merchandising Strategies for Boosting Profits

Dynamic Action

In a previous blog post, we introduced how DynamicAction’s Export API can elevate your tech stack to drive more engaging customer experiences, better conversion rates and increased overall profitability. In the next few blog posts, I’ll dive a bit deeper into some key site merchandising strategies. First, I’d like to explain how DynamicAction provides critical insights for identifying when retailers should boost or bury products. 1.

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Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit

Dynamic Yield

More than 200 pioneers traveled from across the country to attend the two-day affair. Here's what we learned about where personalization is going. The post Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit appeared first on Dynamic Yield.

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Podcast 40: My Private Equity Rolodex

Nerd Marketing

In this episode, Drew shares his favorite resources and private equity investment contacts. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A few names to file away and pull-out when you’re looking to sell Links / Resources Brian Colton, Brooklyn-Equity Carson Biederman, Digital Fuel Capital […].

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New Smile App: dotmailer

Smile.io

Email marketing is one of the most effective ways to get your rewards program in front of your loyal customers. With the Smile dotmailer app, you can easily incorporate rewards info into your existing email campaigns to get your customers informed, excited, and engaged.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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11 Simple Post Ideas to Skyrocket Your Social Media Activity

Payoneer

Editor’s note: This is a guest post from Eugine Dychko. Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key.

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The ABCs of SEO: How to Talk the Talk and Walk the Walk

Weebly

Do the three letters S-E-O make your head spin? Search engine optimization is an important part of any website design, although it is often one of the most confusing and least fun elements of creating an online presence. Search guidelines frequently change and can be somewhat hard to master if you aren't versed in the language of SEO. Here, we have a guide with everything you need to know to make your website easier to find through search engines and how to do it all using Weebly.

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[Video] Meeting Customer Expectations with Dropship In-Store

iQmetrix

When it comes to their time in your retail store, customers have specific expectations that can make or break their shopping experience. Each time consumers encounter something that ups the ante, creating a great experience during their path to purchase, their expectations increase and as a retailer, you are now held to an even higher standard.

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Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit

Dynamic Yield

More than 200 pioneers traveled from across the country to attend the two-day affair. Here's what we learned about where personalization is going. The post Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What are You Doing to Drive Repeat Business? FREE Retail Marketing Webinar!

Heartland

Whether you have handfuls or hundreds of customers coming into your store every day, taking the time to collect customer data and respond to reviews, comments and mentions will keep your customers coming back and back again. When you engage with your customers and learn about their preferences, you can create a marketing plan that resonates with them.

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DPA

Dynamic Yield

The post DPA appeared first on Dynamic Yield.

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