Forrester eCommerce
MARCH 11, 2020
Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.
BigCommerce
MARCH 11, 2020
Think about the first time you purchased furniture.
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Forrester eCommerce
MARCH 11, 2020
There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public.
My Wife Quit Her Job
MARCH 11, 2020
Today I’m really happy to have Cathy Heller on the show. Cathy is the host of the popular podcast “Don’t Keep Your Day Job” and she inspires thousands of listeners every day to find purpose in their life and get paid to do what they love. She’s been featured in Forbes, Entrepreneur Magazine, HuffPost, the NY Times and prior to her podcast, she made a 6 figure living with her music as a songwriter.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 11, 2020
Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.
Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The framing of this question is a bit flawed because m ost eCommerce businesses can benefit from using both. The real choice is which channel to scale more than the other — and that depends on the details of your business.
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GetElastic
MARCH 11, 2020
Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put together an ebook The Modern Ecommerce Leader’s Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it’s never too soon to get prepared.
Forrester eCommerce
MARCH 11, 2020
In prior years, the RSA Conference focused on themes such as – Zero Trust, geopolitical risk, and automation. While those themes were still present at this year’s conference, it was harder to discern one dominant central theme for the conference. I inferred that no-new-buzzwords exemplifies the theme. This year’s RSA conference suggested that the industry […].
SheerID
MARCH 11, 2020
Brands that provide exclusive offers to teachers win their loyalty. Learn how you can engage teachers with the 3 personalized promotions they want most.
Forrester eCommerce
MARCH 11, 2020
Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
MARCH 11, 2020
Easy install apps are a great addition to your ecommerce webstore, and can help you grow your business. Find the best free 3dCart Apps in our curated list. The post Best Free 3dCart Apps for Sellers appeared first on Ecomdash.
Forrester eCommerce
MARCH 11, 2020
Every customer journey, as simple as it looks, happens in a more and more complex ecosystem. Think about your last online purchase: you interacted with an online store, on your computer or your mobile, and got your order delivered at home as planned. Simple? Well… on the front stage yes. But if you take the […].
Customer Communications Group
MARCH 11, 2020
What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention. The post Types of Customers and Customer Shopping Personalities, and Their Impact on Brand Loyalty appeared first on CCG.
Forrester eCommerce
MARCH 11, 2020
The coronavirus is causing significant supply chain disruptions for many companies across the board. Much of the world’s manufacturing happens in China. Further, Wuhan, the region of China where COVID-19 originated, is a hub of global supply chains. From the automobile industry to pharmaceuticals, everyone is feeling the heat. Even Apple, which was predicted to […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
MARCH 11, 2020
Personas That Drive Your Business: Using Data to Optimize for People Currently available on demand About the Webinar Both Ben Malki, Director of Customer Success in the Americas, and Erika Whitestone, Customer Success Manager at Dynamic Yield, work with brands every day to ensure their personalization campaigns drive the greatest business impact. Listen in as […].
Forrester eCommerce
MARCH 11, 2020
New Forrester data shows employees have strong trust in their employers as a source of information about COVID-19,but infrequent employer communication can leave employees vulnerable to disinformation.
AcquireConvert
MARCH 11, 2020
FOMO notification apps are simple programmes that a business can add to their website. Simply by activating a plugin or inserting a small piece of code into their webpage’s head tag, any marketer can use FOMO to engage customers and increase conversions. What is FOMO? FOMO (the Fear of Missing Out) is the emotion we […]. The post FOMO Shopify Apps Compared [Top 5] appeared first on AcquireConvert.
Forrester eCommerce
MARCH 11, 2020
The novel coronavirus and the COVID-19 disease that it causes are spreading around the globe, affecting life in more than 100 countries. Our #pandemicEX research project aimed to understand how employees are experiencing the spread of the virus. We surveyed a random sample of 470 US adults who work part- or full-time.* Their responses tell […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
AcquireConvert
MARCH 11, 2020
And, one of the key ways many ecommerce stores try to sell more is by making their store international. People are increasingly changing the way they shop online and in particular purchasing items outside of their home countries. This is demonstrated in the size of the cross-border market, which is estimated to be worth €881 […]. The post 6 Shopify Multi Language SEO Tips appeared first on AcquireConvert.
Dynamic Yield
MARCH 11, 2020
Meet Jake Tenenbaum, a NYC-based Senior Customer Success Manager working with enterprise-level eCommerce brands. The post A day in the life of Senior Customer Success Manager, Jake Tenenbaum appeared first on Dynamic Yield.
iQmetrix
MARCH 11, 2020
With even the most basic of retail solutions, wireless businesses can access baseline customer details: name, purchase record, payment history to name a few. But your customer is more than what they buy, so why only focus on those minimal details?
Dynamic Yield
MARCH 11, 2020
Personas That Drive Your Business: Using Data to Optimize for People Currently available on demand About the Webinar Both Ben Malki, Director of Customer Success in the Americas, and Erika Whitestone, Customer Success Manager at Dynamic Yield, work with brands every day to ensure their personalization campaigns drive the greatest business impact. Listen in as […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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