Fri.Apr 19, 2019

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

Mobile 387

The Best Ecommerce Website Builders for Your Online Shop


Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the… How to Sell Online

Other 310

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It’s Time For Shift-Left Performance Testing

Forrester eCommerce

Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought.

Ecommerce challenge: Page speed optimization


Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Revenge Of The Nerds? Marketing Ops Takes The Stage

Forrester eCommerce

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.

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CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Forrester eCommerce

Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example.

Webbula Fish Fry Friday Bracket


The post Webbula Fish Fry Friday Bracket appeared first on Webbula.

The Clash Of The Digital Platforms: The 5-year Update

Forrester eCommerce

On March 7, 2014 I wrote a report called The Clash of the Digital Platforms in which I identified 5 companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft.

Etsy’s Shipping Initiative Puts Other E-Commerce Platforms to Shame – Want to Go Green? Take a Leaf Out of Etsy’s Book

Ecommerce Platforms

It's official; Etsy has just become the first ever international e-commerce marketplace to offset ALL its shipping emissions – how awesome is that?! Etsy's Journey. This is the big question. How on earth has Etsy managed to offset all their toxic shipping secretions?

Books 104

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Digital Business Success Requires A Modern Core

Forrester eCommerce

Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]. age of the customer

Keep up with leading omnichannel retailers


Today’s hyperconnected consumers spend their days hopping from one device to another. Whether at home, at work or out and about, devices are at the ready. Not surprisingly, so much screen time has made its mark on the retail landscape. More than half of retail sales in the U.S.

Digital Gets Real – A Look Back at Our 2019 Predictions

Forrester eCommerce

After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics, and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital roadmaps – […]. age of the customer digital business digital transformation predictions 2019 promoted

Events 248

Amazon Advertising: New Features, Better Campaigns


[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. View the first post here.]. From new targeting capabilities to budgeting features, Amazon Advertising has a lot to offer advertisers. Even in the last several months, Amazon has rolled out a number of new bidding tools that you can leverage to scale your Amazon Advertising account in a smart way.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Understanding the Evolving DRP Market

Forrester eCommerce

Sixty-four percent of global security decision makers recognize that improving their threat intelligence capabilities is a high or critical priority. Nevertheless, companies across many industries fail to develop a strategy for achieving this.

E-Commerce Marketing: The Thin Line Between Awesome and Creepy


It’s something that our profession needs to come to an understanding with consumers around privacy.

Building an Insanely Profitable One Man Business


Bryce Adams is the founder of Metorik , a company that is best described as the Swiss Army Knife of WooCommerce.

SEO Best Practices for eSellers


Are you an eSeller looking to improve your search engine optimization (SEO) strategy? Be sure to have a clear understanding of your customers, invest wisely in SEO, learn to differentiate, and create – and fulfill – a brand promise. That’s the advice that Rand Fishkin , SEO expert, co-founder of Moz, and founder of Sparktoro, has for online businesses. Fishkin’s insights about messaging, research, and reputation are among the top SEO best practices for eSellers in 2019.

SEO 20

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.