Fri.Apr 19, 2019

Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Forrester eCommerce

After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees?

Mobile 280

The Best Ecommerce Website Builders for Your Online Shop


Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the… How to Sell Online

Other 238

Revenge Of The Nerds? Marketing Ops Takes The Stage

Forrester eCommerce

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.

Ecommerce challenge: Page speed optimization


Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Forrester eCommerce

Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example.

More Trending

The Clash Of The Digital Platforms: The 5-year Update

Forrester eCommerce

On March 7, 2014 I wrote a report called The Clash of the Digital Platforms in which I identified 5 companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft.

How We’re Creating a Culture that Scales at FastSpring


The past year has been nothing short of incredible for FastSpring. Starting with the investment from Accel-KKR then expanding into a second office in Santa Barbara, opening a new office in Amsterdam, bringing on 30 new hires, and most recently, welcoming our new CEO David Nachman.

Digital Business Success Requires A Modern Core

Forrester eCommerce

Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]. age of the customer

Webbula Fish Fry Friday Bracket


The post Webbula Fish Fry Friday Bracket appeared first on Webbula.

B2B 116

It’s Time For Shift-Left Performance Testing

Forrester eCommerce

Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought.

E-Commerce Marketing: The Thin Line Between Awesome and Creepy


It’s something that our profession needs to come to an understanding with consumers around privacy.

Understanding the Evolving DRP Market

Forrester eCommerce

Sixty-four percent of global security decision makers recognize that improving their threat intelligence capabilities is a high or critical priority. Nevertheless, companies across many industries fail to develop a strategy for achieving this.

Amazon Advertising: New Features, Better Campaigns


[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. View the first post here.]. From new targeting capabilities to budgeting features, Amazon Advertising has a lot to offer advertisers. Even in the last several months, Amazon has rolled out a number of new bidding tools that you can leverage to scale your Amazon Advertising account in a smart way.

Digital Gets Real – A Look Back at Our 2019 Predictions

Forrester eCommerce

After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics, and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital roadmaps – […]. age of the customer digital business digital transformation predictions 2019 promoted

Events 163

Building an Insanely Profitable One Man Business


Bryce Adams is the founder of Metorik , a company that is best described as the Swiss Army Knife of WooCommerce.

SEO Best Practices for eSellers


Are you an eSeller looking to improve your search engine optimization (SEO) strategy? Be sure to have a clear understanding of your customers, invest wisely in SEO, learn to differentiate, and create – and fulfill – a brand promise. That’s the advice that Rand Fishkin , SEO expert, co-founder of Moz, and founder of Sparktoro, has for online businesses. Fishkin’s insights about messaging, research, and reputation are among the top SEO best practices for eSellers in 2019.

SEO 20