Forrester eCommerce
APRIL 19, 2019
After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees? I spoke with my colleague Sam Stern about the applications I’d seen at the […].
BigCommerce
APRIL 19, 2019
Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the…
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Forrester eCommerce
APRIL 19, 2019
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience.
GetElastic
APRIL 19, 2019
Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 19, 2019
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics, and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital roadmaps – […].
Ecommerce Platforms
APRIL 19, 2019
It's official; Etsy has just become the first ever international e-commerce marketplace to offset ALL its shipping emissions – how awesome is that?! Etsy's Journey. This is the big question. How on earth has Etsy managed to offset all their toxic shipping secretions? Well, first things first, Etsy kickstarted things by installing solar panels on the roof of their HQ in Brooklyn.
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FastSpring
APRIL 19, 2019
The past year has been nothing short of incredible for FastSpring. Starting with the investment from Accel-KKR then expanding into a second office in Santa Barbara, opening a new office in Amsterdam, bringing on 30 new hires, and most recently, welcoming our new CEO David Nachman. And to add to this wave of exciting news, Fastspring is featured in this year’s Pacific Coast Business Times Central Coast Best Places to Work!
Forrester eCommerce
APRIL 19, 2019
During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations. Here’s why I’m so excited about it: Marketing operations professionals haven’t exactly been sitting at the cool kids’ table throughout the last decade. For much of that […].
Webbula
APRIL 19, 2019
The post Webbula Fish Fry Friday Bracket appeared first on Webbula.
Forrester eCommerce
APRIL 19, 2019
Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example. Forrester’s Customer Experience Index (CX Index™) data shows how CX quality in Australia languished, and yet again, no brand managed to make it into the excellent category.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ChannelAdvisor
APRIL 19, 2019
[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. View the first post here.]. From new targeting capabilities to budgeting features, Amazon Advertising has a lot to offer advertisers. Even in the last several months, Amazon has rolled out a number of new bidding tools that you can leverage to scale your Amazon Advertising account in a smart way.
Forrester eCommerce
APRIL 19, 2019
On March 7, 2014 I wrote a report called The Clash of the Digital Platforms in which I identified 5 companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft. In a byline piece I wrote for AdAge’s DigitalNext […].
Prisync
APRIL 19, 2019
It’s something that our profession needs to come to an understanding with consumers around privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this. We don’t feel.
Forrester eCommerce
APRIL 19, 2019
Sixty-four percent of global security decision makers recognize that improving their threat intelligence capabilities is a high or critical priority. Nevertheless, companies across many industries fail to develop a strategy for achieving this. Among the many reasons why organizations struggle to develop a threat intelligence capability, two stand out: developing a mature threat intelligence program […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
eCommerceFuel
APRIL 19, 2019
Bryce Adams is the founder of Metorik , a company that is best described as the Swiss Army Knife of WooCommerce. Not only does Bryce know a ton about WooCommerce, but he also bootstrapped an extremely profitable business with himself as the only employee—and managed to do so in a way that didn’t sacrifice customer service or the quality of the product.
Payoneer
APRIL 19, 2019
Are you an eSeller looking to improve your search engine optimization (SEO) strategy? Be sure to have a clear understanding of your customers, invest wisely in SEO, learn to differentiate, and create – and fulfill – a brand promise. That’s the advice that Rand Fishkin , SEO expert, co-founder of Moz, and founder of Sparktoro, has for online businesses.
PFS
APRIL 19, 2019
Today’s hyperconnected consumers spend their days hopping from one device to another. Whether at home, at work or out and about, devices are at the ready. Not surprisingly, so much screen time has made its mark on the retail landscape. More than half of retail sales in the U.S. are impacted by digital touchpoints today. 2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhe
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