Mon.Nov 04, 2019

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4 Keys to Successfully Building Relationships with Online Consumers

PERQ

The post 4 Keys to Successfully Building Relationships with Online Consumers appeared first on PERQ.

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. While some retailers might find themselves daunted at the challenge of developing and building an app that’s easy to use, integrates with other channels and is available in multiple app stores, that doesn’t change the fact that they’ve become a critical part of the overall customer journey.

eCommerce 150
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WordPress Pricing – Is It Really Free And How Much It Costs

My Wife Quit Her Job

WordPress is the most powerful content management system in the world and powers over 30% of the websites on the Internet. But how much does it cost to run a WordPress site? In terms of WordPress pricing, how much should you expect to pay to… Run a small business website or blog in the cheapest way possible. Run a small business website or blog with a reasonably sized budget.

Blog 138
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Predictions 2020: Three Big Changes In Store For DevOps

Forrester eCommerce

DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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20 Best Holiday Email Subject Lines And The Most Popular Emojis

Omnisend

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable. Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages. From this article, you will learn how to craft that “effective and actionable” subject Read more The post 20 Best Holiday Email Subject Lines And The Most Popular Emojis appeared first on Ecommerce Marketing Automation | Omnisend.

Article 149
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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Forrester eCommerce

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 352

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Predictions 2020: More Changes For Software Development

Forrester eCommerce

The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.

Marketing 337
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Today’s top 3 ecommerce marketing strategies

GetElastic

We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. . Digital advertisements have given small businesses a chance to get their word out and grow faster than ever before.

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Predictions 2020: Insurers Will Seek To Engage Customers With Their Impact Agenda

Forrester eCommerce

In 2020, insurance companies will battle back against the market changes by focusing on three key areas. Read Forrester's predictions for the insurance industry here.

Customer 285
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Shopify vs. WordPress: Which Is Right for Your Small Business?

TradeGecko

Small business owners comparing eCommerce platforms should know what Shopify and WordPress offer and what managing each entails.

Shopify 103
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge

Forrester eCommerce

Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and […].

Customer 240
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4 Advanced Personalization Tactics to Take Your Email to the Next Level

Sailthru

Every day, we send and receive more than 293 billion emails. Most of them are generic batch-and-blast messages we delete without even opening. Nothing stands out in the inbox better than personalization. In fact, according to Campaign Monitor research, including someone’s first name in a subject line increases that email’s chance of being opened by 14.68%.

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Predictions 2020: Edge Computing Makes The Leap

Forrester eCommerce

Find out what Forrester analysts predict will happen in the edge computing market in 2020.

Marketing 218
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Pro Tips: Powering Consideration with Programmatic Advertising in Email

Liveintent

One of the trickiest stages of the funnel for brands to manage is Consideration. It sits in a nebulous zone between Awareness and Conversion , making it difficult to measure and attribute – especially if you’re a brand that doesn’t actually sell the product you produce, like Consumer Packaged Goods (CPG) or Personal Electronics retailers.

Books 67
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Predictions 2020: European Consumers, Regulators, And Digital China Seize The Initiative

Forrester eCommerce

Volatility will continue in Europe in 2020. Read Forrester's predictions on European consumer behavior, regulatory trends, and China's investments in Europe.

Consumer 150
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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

ROI Revolution

Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come. Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term. Let’s take a look at what this can look like and see how the ROI Revolution team helped major lifestyle water bottle brand Hydro Flask increase

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Shopify vs Amazon: Which One Is Right For You?

TradeGecko

Small business owners choosing between Amazon or Shopify should understand the pros and cons of each platform.

Shopify 60
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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

ROI Revolution

Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come. Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term. Let’s take a look at what this can look like and see how the ROI Revolution team helped major lifestyle water bottle brand Hydro Flask increase

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Q&A with the Category Experts: Holiday Tips for Health and Beauty Sellers

ChannelAdvisor

The account management team at ChannelAdvisor works with brands and retailers every day to optimize their e-commerce operations and grow sales across hundreds of online channels. With the holidays fast approaching, we decided to sit down with experts from several top categories to get their last-minute advice for the upcoming season. . — Up next: health and beauty.

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Dynamic Yield named Personalization Engine of the Year in 2019 Rele Awards

Dynamic Yield

Dynamic Yield today announced it has been recognized in the 2019 Rele Awards for enabling highly relevant digital experiences. The post Dynamic Yield named Personalization Engine of the Year in 2019 Rele Awards appeared first on Dynamic Yield.

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PERQ Announces Two New Partnerships in Multifamily Industry

PERQ

Engrain and Realync Affiliations Will Give Clients Access to Best-in-Class Website Software Indianapolis, IND, November 4, 2019 – Digital marketing company PERQ announces two new partnerships to give clients access to advanced website software to increase online engagement and lead conversions in the multifamily. The post PERQ Announces Two New Partnerships in Multifamily Industry appeared first on PERQ.

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The Biggest Fashion Trends You Need to Know Right Now

Heartland

Welcome to the first installment of our new style series, curated especially for boutique buyers. From assortment planning to sales planning, we've learned a lot in our many years as retail buyers : how to prepare for market, the importance of a robust inventory management system , and how to switch to an agile mindset that will allow you to pivot quickly based on changing trends—because that's just it.

Fashion 36
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Steps to Becoming a Data-driven Retailer

iQmetrix

Today’s customer expects retailers to know and follow them through online and physical interactions with their brand, providing personalized experiences as they go. Which means that retailers need to leverage all of the data customers provide them.

Retail 35
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

What You’re Not Hearing About In The Media About The Streaming Media Wars. Apple TV+ Launches With Big-Name Content And Modest Revenue Impact Apple launched its $4.99-per-month, original content service, Apple TV+, on November 1. The company did this because, in 11 days, Disney+ will launch its subscription service with much […].

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The Best Oberlo Alternatives (for Shopify and WooCommerce)

Ecommerce Platforms

Dropshipping is quickly becoming one of the most popular fulfilment models for online stores. Why? Because it's simple. Rather than having to find storage facilities for all the products you want to ship to customers, then stressing over the fact that you're not clearing inventory fast enough – you work with someone to do the hard work for you.