Fri.Jun 07, 2019

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Design Thinking Can Deliver an ROI of 85% or Greater

Forrester eCommerce

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves increasingly under pressure to show the return […].

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Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

RTP blog

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay. She has a few choices. She can call your company.

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Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester eCommerce

I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that CISOs should take note of. However, the show is very similar to last year, with incremental evolution of products […].

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Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

Omnisend

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more. Because after all, where would any of us be without our customers? Omnichannel marketing is, in its nature, Read more The post Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers appeared first on Ecommerce Marketing Automation | Omnisend.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Robo-Advice Claims Another Victim: FORR in 3 Video

Forrester eCommerce

In this episode of our video blog series FORR in 3, Vijay Raghavan and I discuss the challenges of robo-advice, some of the latest failures in this space, and what this means for a technology market that has seen over $2 billion investment in the last decade. For more insights, Forrester clients can check out […].

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Andy Hoar and the Paradigm B2B Combine: Part 2 [video]

GetElastic

In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. In this short clip, he discusses the report and the surprises he came across conducting this research. ICYMI: Part 1 is available at www.getelastic.com/paradigmb2b. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.

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How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

SellBrite

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails? Even though people love to get emails from brands they’re interested in, a handful of emails sent sporadically over the course of a few days or weeks isn’t enough to convince people to buy.

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The FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels

Forrester eCommerce

FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower market, this pioneer should have dominated. It’s long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now play to disrupt markets.

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Ecomdash May 2019 Product Updates

ecomdash

Over the last couple of months, our development team has focused on improving our user interface, adding 2-day shipping functionality for Walmart sellers, and more. Here’s a list of our most significant updates. Improved User Interface. Many of our customer requests have centered around a more user-friendly application, so we’ve prioritized this on our 2019 product roadmap.

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Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Indianapolis Star Names PERQ a Winner of the Indianapolis Top Workplaces 2019 Awards

PERQ

INDIANAPOLIS, IN (JUNE 8, 2019)– PERQ has been awarded a Top Workplaces 2019 honor by The Indianapolis Star. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The post The Indianapolis Star Names PERQ a Winner of the Indianapolis Top Workplaces 2019 Awards appeared first on PERQ.

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Hacking the Press with the Editor of Mashable

eCommerceFuel

Ben Parr is an entrepreneur, investor, journalist, and the author of Captivology: The Science of Capturing People’s Attention , and he joins the show today to discuss all things press. We dive into where he thinks the future of communication is headed and why he started his own company in the field, as well as his thoughts on PR firms and if he thinks they are truly effective.

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Looking to Retain Your Customers? Offer Free Returns

Payoneer

According to a recent study by Klarna , sellers all over the world might be taking the wrong approach when crafting their return policy. Let’s face it. As a seller, the last thing you want to hear is that one of your customers isn’t happy and is returning your product. Returns eat into profits and increase your inventory, which is why so many businesses actively work to limit a customer’s ability to send back their purchases.

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ShopKeep Review: An Intuitive POS System

Ecommerce Platforms

Has fulfilling customers' orders become your rarest commodity? Maybe your perimeters of success in your retail business are shrinking as days pass by. Fortunately, ShopKeep is in the market to resolve some of these drawbacks in a number of ways. The truth of the matter is, it's quite puzzling to really settle your mind on the right POS system. In other words, it actually proves to be a hard nut to crack.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.