Tue.Jul 16, 2024

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547: The Formula For Running A Record-Breaking Sale With Email Marketing

My Wife Quit Her Job

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 296
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The CEO’s Guide To Building Generative AI

Forrester eCommerce

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 500
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Stop & Shop to Close 32 Underperforming Stores in Northeast by November

Retail TouchPoints

Stop & Shop will shutter 32 supermarkets in Connecticut, Massachusetts, New York, New Jersey and Rhode Island by Nov. 2, 2024. The retailer, a division of Ahold Delhaize , will still operate more than 350 stores in this region following the closures, and associates at the affected stores will be offered alternate positions with the company. “As we announced in May, Stop & Shop has evaluated its overall store portfolio and made the difficult decision to close underperforming stores to cre

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Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester eCommerce

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 284
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Modernizing the Grocery Store: How AI is Helping Shoppers and Grocery Brands Get in Sync

Retail TouchPoints

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and shoppers alike. Grocery stores have voluminous catalogs and their many products have a wide range of attributes. Whether it’s ground beef, canned goods or frozen food, the distinctions inherent in these very dissimilar categories must be handled differently.

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Summer Heats Up with Pathfactory Acquisition of Uberflip

Forrester eCommerce

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.

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More Trending

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SEO for eCommerce Websites: Choosing the Best Optimization Strategy

Groove

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195
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Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Retail TouchPoints

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event will feature access to beauty experts , from brand founders to renowned makeup artists, as well as beauty master classes , surprise guest appearances , social content opportunities and exclusive swag.

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UX SEO: Apply These SEO UX Best Practices Now

Groove

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195
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M&S Doubles Down on C-Store Strategy with Plans for 10 Locations, 50 Remodels

Retail TouchPoints

British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business. The company kicked off the c-store push earlier this month with the reopening of its Liverpool Street Station Mezzanine store, which was renewed in partnership with travel food retailer SSP.

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Humans + Agents = Rethinking Enterprise Commerce with AI

AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran

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Organic Search vs. Paid Search: Which Is the Better Choice?

Groove

If you're struggling to get your business' content in front of the right audience you're definitely not alone. Fortunately, there are some great ways to find your audience and give them what they're looking for. One of those ways is through determining the difference between organic search vs. paid search and whether you should use one or both types to increase your chances of success.

PPC 195
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Key Factors of a Successful Retail Industry Training Strategy

Retail TouchPoints

Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. Several factors play into this, and unfortunately, things aren’t getting easier for educators in retail. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. This means that onboarding is a continual process for many mentors.

Retail 260
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How eCommerce Video Marketing Will Increase Your Store's Revenue

Groove

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195
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Ace Hardware, 100 Years Young, Celebrates 100 New Stores in 2024

Retail TouchPoints

Ace Hardware remains remarkably spry for a centenarian. The retailer-owned cooperative has already opened 100 new stores this year, halfway to its goal of 200 store openings by the end of 2024. One of those new stores, in Roswell, Ga., was the retailer’s 5,000 th U.S. location; Ace now operates more than 5,800 stores across all 50 states and 60 countries.

Apparel 258
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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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eCommerce Content Marketing: Here's What's New

Groove

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.

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Holiday Shopping Season: When Will Shoppers Start Spending? | Salsify

Salsify

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 157
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The Four Tips you Need for Effective eCommerce Landing Pages

Groove

You likely have plenty of pages on your site to promote your different products. These product pages help to present your items for sale in a positive light to encourage purchases. However, when designing outstanding PPC campaigns, you need to have something more than product pages designed: you need excellent landing pages. The best landing pages will help you turn all your ad clicks into leads and then customers.

eCommerce 195
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Amazon rolls out generative AI shopping tool Rufus to all US customers

RetailDive

CEO Andy Jassy first mentioned the tool in February and said it marked “a significant customer experience improvement for discovery.

Customer 128
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Cut Costs & Complexity: Smarter Fulfillment for Home, Furniture & DIY Brands

Late deliveries. Split shipments. Spiraling freight costs. For home, furniture, and DIY brands, fulfillment has never been more complex—or more critical. This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.

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Making Social Media eCommerce Advertising Work for You

Groove

Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing.

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AI Unravels Payment Processing Statements

Practical eCommerce

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

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Using Facebook Ads for eCommerce: A How-To Guide

Groove

According to Pew Research, 68% of adults in the United States use Facebook —and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can help you reach your audience. Here, we'll take a look at how you can use Facebook ads for eCommerce to help your target market understand what you're offering—and how to get them to take the leap from learning about your brand to becoming a repeat customer.

eCommerce 195
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Content Mapping for Customer Journeys

Practical eCommerce

Aligning content with each phase of a buying journey helps drive shoppers to a purchase. The post Content Mapping for Customer Journeys appeared first on Practical Ecommerce.

Customer 124
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Macy’s relaunches Epic Threads private label

RetailDive

The kids apparel and accessories revamp is the latest in the department store’s owned-brand overhaul.

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Burger King Fires Mother, Son After Viral Photo

RetailWire

Burger King fired the mother and son after the mother revealed her hiring methods.

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Back-to-school spending expected to drop from last year: report

RetailDive

Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

Marketing 118
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NBCC issues recommendations to tackle illicit trade in stolen tobacco

TalkingRetail

The National Business Crime Centre is calling for Tobacco Track and Trace (TT&T) technology to be made available to policing in order to crack down on the illicit trade in stolen tobacco and its resale on the black market.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Rite Aid confirms cybersecurity breach

RetailDive

The drugstore retailer stated that customer’s social security numbers, financial information and patient information was not impacted.

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Taco Bell Retirement Community: What We Know

RetailWire

Taco Bell is now offering an "early retirement community.

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Walmart builds wide lead among US retail media networks, report finds

RetailDive

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions.

Retail 110
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Best Buy’s Black Friday in July Goes Head-to-Head With Amazon Prime Day

RetailWire

It's time to cash in on all the savings for this once-a-year sale.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!