Thu.Jun 13, 2019

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Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server. The green lock on your URL bar is an assurance, but not a guarantee, that you’re communicating confidentially with […].

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Email Design Best Practices to Increase Engagement

Groove

eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently. Although some email clients are up-to-date with the latest technology, many are still years behind conventional website design best practices.

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The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live. In our 34-criterion evaluation, we identified the top seven DMP vendors — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and racked and stacked them on current offering, strategy, […].

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Forrester eCommerce

A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […].

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The anatomy of a top-notch ecommerce website [infographic]

GetElastic

User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come. Reports show that 93% of consumers base their purchasing decision on their shopping experience. More than just completing a purchase, buyers also care about the holistic experience with the website or app.

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The Complete Guide to Conversion Rate Optimization for First Year Stores

A Better Lemonade Stand

If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you. The post The Complete Guide to Conversion Rate Optimization for First Year Stores appeared first on A Better Lemonade Stand.

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The Rise Of The Agile Employee

Forrester eCommerce

Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce. As their firms become more advanced in their digital journeys — embracing new technology and evolving their business models — the skills and talent they need to execute on that become […].

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Steen Rasmussen: Increasing Profits By Focusing On Customer Retention And Lifetime Value

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud

Forrester eCommerce

Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. A recent survey revealed that 76 percent of HCOs anticipate using public cloud services within the year, putting public cloud vendors on pace to be the most popular cloud services providers in healthcare.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why Social Media Needs to Be at the Top of Your Marketing Funnel

ROI Revolution

What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways. In fact, 21% of consumers are more likely to buy from brands that they can follow on social, and 37% of consumers find purchase inspiration through social media.

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What CX Should Mean For Government Leaders

Forrester eCommerce

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Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing

Sailthru

When Jimmy MacDonald won an advertising slogan contest, he took his $25,000 prize — an absolute fortune in 1940 — and shopped ‘til he dropped. An engagement ring for his girlfriend, a luxury sofa-bed for his mom, gifts for all his friends. It was like Christmas in July , the name of the movie all about Jimmy’s adventures. And nearly eight decades later, it doesn’t seem that far off.

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5 Product page design rules you never want to break

Onilab User Guides

Design of an e-commerce store is a powerful converting tool. If the users enjoy their time on the site, chances are high they will buy from you. Vice versa, if the design is sloppy and non-responsive, the users will leave and most probably head to your competitors who may have the same products but faster site load and prettier page layout. We have already reviewed the good and bad examples of e-commerce product pages and justified our rating.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Creating an Innovative eCommerce Business Idea

Payoneer

It’s no secret that eCommerce is a competitive industry. With more than five million sellers across all Amazon marketplaces and an estimated 543,000 new businesses starting every month, getting creative and standing out from the crowd is critical if you want to succeed. Developing an innovative eCommerce business idea, however, isn’t always as easy as you might think.

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How Customer Affinities Power Personalized Campaigns

Optimizely

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty.

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How Amazon Lightning Deals Can Help Increase Your Sales

ecomdash

How can I do better than my competition on Amazon? This is the single question that every Amazon seller is always looking to answer. Luckily, Amazon has created powerful marketing tools and promotions like Amazon Lightning Deals that can help you succeed. Understanding why these promotions are useful and when to implement them is your challenge. While you can see success utilizing any of the Amazon promotion types, Amazon Lightning deals are short term promotions that can have incredible long-te

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