Thu.Jun 13, 2019

Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server.

How Customer Affinities Power Personalized Campaigns


Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

The anatomy of a top-notch ecommerce website [infographic]


User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud

Forrester eCommerce

Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.

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What CX Should Mean For Government Leaders

Forrester eCommerce

To succeed in today’s federal government, leaders need to view the world by how their decisions impact the experience of the people and organizations they touch daily.

Email Design Best Practices to Increase Engagement


eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently.

Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Forrester eCommerce

A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right?

The Complete Guide to Conversion Rate Optimization for First Year Stores

A Better Lemonade Stand

If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

A New Rhythm In HCM

Forrester eCommerce

Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.”

Steen Rasmussen: Increasing Profits By Focusing On Customer Retention And Lifetime Value


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

The Rise Of The Agile Employee

Forrester eCommerce

Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce.

How Amazon Lightning Deals Can Help Increase Your Sales


How can I do better than my competition on Amazon? This is the single question that every Amazon seller is always looking to answer. Luckily, Amazon has created powerful marketing tools and promotions like Amazon Lightning Deals that can help you succeed.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Social Media Needs to Be at the Top of Your Marketing Funnel

ROI Revolution

What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways.

5 Product page design rules you never want to break

Onilab User Guides

Design of an e-commerce store is a powerful converting tool. If the users enjoy their time on the site, chances are high they will buy from you.

The Advertising Tool Your Brand is Missing: AMAZON


Here's how Amazon stacks up against Google Ads: Fewer than 15% of product searches begin with Google (a downward trend that is accelerating) Guidance clients frequently get a 10:1 RIO with non-branded search terms (i.e. water bottles) on Amazon.

Creating an Innovative eCommerce Business Idea


It’s no secret that eCommerce is a competitive industry. With more than five million sellers across all Amazon marketplaces and an estimated 543,000 new businesses starting every month, getting creative and standing out from the crowd is critical if you want to succeed.

Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing


When Jimmy MacDonald won an advertising slogan contest, he took his $25,000 prize — an absolute fortune in 1940 — and shopped ‘til he dropped. An engagement ring for his girlfriend, a luxury sofa-bed for his mom, gifts for all his friends.

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