Thu.Jun 13, 2019

Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server.

How Customer Affinities Power Personalized Campaigns


Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

What CX Should Mean For Government Leaders

Forrester eCommerce

To succeed in today’s federal government, leaders need to view the world by how their decisions impact the experience of the people and organizations they touch daily.

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Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud

Forrester eCommerce

Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.

Email Design Best Practices to Increase Engagement


eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently.

Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Forrester eCommerce

A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right?

The Complete Guide to Conversion Rate Optimization for First Year Stores

A Better Lemonade Stand

If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you.

A New Rhythm In HCM

Forrester eCommerce

Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.”

How Amazon Lightning Deals Can Help Increase Your Sales


How can I do better than my competition on Amazon? This is the single question that every Amazon seller is always looking to answer. Luckily, Amazon has created powerful marketing tools and promotions like Amazon Lightning Deals that can help you succeed.

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The Rise Of The Agile Employee

Forrester eCommerce

Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce.

Steen Rasmussen: Increasing Profits By Focusing On Customer Retention And Lifetime Value


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Why Social Media Needs to Be at the Top of Your Marketing Funnel

ROI Revolution

What does social media have to do with your marketing funnel? With the clear prominence of social media in our day-to-day lives, there are countless opportunities to reach consumers in new and exciting ways.

Creating an Innovative eCommerce Business Idea


It’s no secret that eCommerce is a competitive industry. With more than five million sellers across all Amazon marketplaces and an estimated 543,000 new businesses starting every month, getting creative and standing out from the crowd is critical if you want to succeed.

5 Product page design rules you never want to break

Onilab User Guides

Design of an e-commerce store is a powerful converting tool. If the users enjoy their time on the site, chances are high they will buy from you.

The Advertising Tool Your Brand is Missing: AMAZON


Here's how Amazon stacks up against Google Ads: Fewer than 15% of product searches begin with Google (a downward trend that is accelerating) Guidance clients frequently get a 10:1 RIO with non-branded search terms (i.e. water bottles) on Amazon.

Holiday Shopping Keeps Starting Earlier – So Must Holiday Marketing


When Jimmy MacDonald won an advertising slogan contest, he took his $25,000 prize — an absolute fortune in 1940 — and shopped ‘til he dropped. An engagement ring for his girlfriend, a luxury sofa-bed for his mom, gifts for all his friends.

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