Kissmetrics
MARCH 1, 2018
Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.
Optimizely
MARCH 1, 2018
. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot , a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.
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Store Growers
MARCH 1, 2018
I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
ecomdash
MARCH 1, 2018
There are countless order fulfillment options available. Finding one that is cost-effective and suitable for your business isn't an easy feat. Check out this in-depth guide to determine how much outsourcing fulfillment can cost for your business. Read more. The post How Much Does Outsourcing Fulfillment Cost? appeared first on ecomdash.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Store Growers
MARCH 1, 2018
I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
Salsify
MARCH 1, 2018
It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s because in many cases, category after category, brands that have depended on mass media advertising or endcaps in physical stores are losing ground. The only way to survive is adopt the tactics of your competition and take control of your product page through product experience management.
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Wiser
MARCH 1, 2018
Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller. Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain.
Lemonstand
MARCH 1, 2018
What do you think of live chat for eCommerce? Dubious of the canned responses, or a really convenient way to get the answers you need? Speak to enough people and you’ll find someone who loves using it, and someone who would never dream of trying it. It may be an opinion-divider, but that little widget has more power than you might think. Despite the mixed-feelings that people have on it, stats show that live chat for eCommerce (done right) actually results in more sales, high order values,
OrderDynamics
MARCH 1, 2018
How Order Management Impacts Retail Sales. By now it is clear that to launch or improve an existing omni-channel retail strategy, you need a solid order management system. Think about subsystems like intelligent order routing, and effective returns management. Even systems like a dynamic order simulator – all of these shout out “cost reduction” Yes, cost reductions are an important part of running an effective business, and retail operation.
Bronto
MARCH 1, 2018
Google Chrome can now analyze ads on your site and block them if they fail to meet certain standards. The post Google Ad Filtering: Is Your Site Compliant? appeared first on Bronto Blog.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Prisync
MARCH 1, 2018
Over 30% of the e-commerce industry use dropshipping as their primary retail model and it’s something that you can adopt too. It’s low cost and low risk, but it’s also a tough one to nail in terms of margins and differentiation. With so much e-commerce competition, you have to zero in on a dropshipping niche that will be profitable. Big stores will have the broader categories covered and you can’t hope to compete, but if you can find a good niche you can corner a piece of the e-commerce market f
ChannelAdvisor
MARCH 1, 2018
It’s 8:30 p.m. on a Wednesday, and the two co-pilots are preparing for takeoff. Within seconds, the F/18 fighter jet is in the air and has launched a full-on attack against the enemy. Meanwhile, another group of 12 pilots somersaults, spins and loops its way through a similar mission. All 14 flyers have one very important trait in common: They’ve never actually flown before.
Smile.io
MARCH 1, 2018
Referrals are everywhere. Chances are you share referrals with your friends and they share referrals with you. You might even follow random referrals shared on social media, but why do you do that? Turns out there is a psychological explanation for the effectiveness of a referral program, and even a few tricks you can use to bolster your own.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Nerd Marketing
MARCH 1, 2018
In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […].
BigCommerce
MARCH 1, 2018
There’s a problem in ecommerce that needs to be addressed, and fast. Catch-all, batch-and-blast ‘expert’ advice that is not applicable to your business. Every store is different. It’s about time we understand that and leverage the data we have to make meaningful changes that increase sales and benefit the different types of businesses out there. To do that, data to help your individual brand benchmark success and make strategic decisions is crucial.
Bamboo Rose
MARCH 1, 2018
Faced with the challenge of appealing to consumers new and old, legacy brands are attempting to revamp their operations on the back-end and in store. A new generation of shoppers are causing a major shift in overall consumer shopping behavior, including dramatic e-commerce boom and an increased interest in customization. Today’s shoppers demand a fast […].
ItemMaster
MARCH 1, 2018
Let’s talk for a minute about private labels—or as they may be called, store brands. From clothing to ketchup, many shoppers once equated store brands with “cheap knock-offs” of their brand-name rivals, a low-quality, generic imitation, and a blatant and poorly executed attempt by the retailer to steal away some market share from the major brands. But according to a recent study by private label broker Daymon , approximately 81 percent of shoppers will purchase at least one private brand product
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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