BigCommerce

NOVEMBER 20, 2017

A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner. KFC capitalized on this opportunity and began serving chicken dinners at Christmas in 1974 under the promotion ‘Kentucky for Christmas.’. The campaign itself was clear, avoiding the traditional hallmarks of Christmas as recognized in the West, and instead delivering a simple message that ‘at Christmas, you eat chicke

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RTP blog

NOVEMBER 20, 2017

By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore. However, this year stands out from the rest because for the first time ever, online shopping will come more from smartphones and tablets than desktop computers. According to Adobe Digital Insights , mobile shopping will account for 34% of online purchase revenue, up from 30% last year.

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BigCommerce

NOVEMBER 20, 2017

Photo: Pixar. Wikia. The iconic Mr. Potato Head toy was first manufactured in 1952. Originally conceived and designed as plastic pieces to be inserted into a real potato, complaints over moldy vegetables soon led to the inclusion of a plastic potato body. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows.

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Toys Marketing Information eCommerce Marketing 309

FastSpring

NOVEMBER 20, 2017

How do you keep customers happy? Long-term customer satisfaction and retention begins with knowing your customer. You should understand their wants and needs. You may not know the specific motivations for each customer, but there are some traits that nearly all customers have in common. Here's a tip to help you keep customers happy and coming back for more.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

NOVEMBER 20, 2017

Photo: Coca-Cola. History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors over time. Perhaps the most famous portrayal, however, is that of Saint Nicholas of Myra, a 4 th Century bishop depicted in familiar red robes. The popular myth that Father Christmas owes his appearance to Coca-Cola –– the portly stature, bushy beard and red outfit –– is not entirely accurate.

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Clothing Marketing Consumer Customer 304

A Better Lemonade Stand

NOVEMBER 20, 2017

Customer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand.

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Salsify

NOVEMBER 20, 2017

According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need.

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BigCommerce

NOVEMBER 20, 2017

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Although held on the morning of Thanksgiving, it was presented as a Christmas parade with floats featuring favorite nursery-rhyme characters, matching the theme of their window display that year. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square.

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Bootstrapping Ecommerce

NOVEMBER 20, 2017

Your Instagram Stories are a free way to advertise to your audience. Check out these 10 ways we recommend using Instagram Stories for ecommerce businesses. The post 10 Ways to Use Instagram Stories for Ecommerce Businesses appeared first on Bootstrapping Ecommerce.

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BigCommerce

NOVEMBER 20, 2017

The holiday season in major cities around the world is typically heralded by seasonal window retail displays put up by department stores and retailers large and small. We can trace their beginnings back to the industrial revolution. The widespread availability of plate glass in the late 1800s allowed shop owners to build large windows spanning the full lengths of their shops for the display of merchandise.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Wiser

NOVEMBER 20, 2017

For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. But the advent and widespread use of eCommerce really changed the way retailers approach the holiday. Shoppers can now checkout from their couches, without having to get the family bundled up at 3am.

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BigCommerce

NOVEMBER 20, 2017

When Norelco began using animated advertisements to sell their electric shavers and other personal grooming products in the 1960s, animation as a media form was neither particularly advanced, nor appeared regularly on television. Into the 1970s, however, Norelco’s Christmas spots became one of the indications that the holiday season had truly arrived.

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Technology Marketing Other Customer 240

Rishi Rawat

NOVEMBER 20, 2017

I’m sure you’ve heard about the tactic of adding a countdown mechanism to boost urgency and conversions. (BTW, I don’t think it works).

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Retail 70

BigCommerce

NOVEMBER 20, 2017

The biggest challenge with advertising food and drink is really conveying its essential features to an audience –– taste and smell. Earlier ads from Folgers took place in exclusive restaurants where the coffee was secretly switched with Folgers’ product. However, in their 1986 commercial, the narrative of a relative returning for Christmas is eminently more relatable for most consumers than going to an expensive restaurant.

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Events Marketing Consumer eCommerce Marketing 232

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Sailthru

NOVEMBER 20, 2017

The coming holiday season will provide a laboratory to examine a dramatic shift in consumer behavior: More consumers say they plan to use their smartphones to shop online than their laptops or desktops. In publishing news, customer retention is now a top priority for The New York Times, which has almost 2.5 million paid digital subscribers, and a new paywall company has added a feature that allows readers to “pay” for content with personal information.

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Mobile Gifts Customer Retention Article 60

Dynamic Action

NOVEMBER 20, 2017

DynamicAction VP of Solution Engineering, Lindsay Conwell , was interviewed about diversity in the TECH industry for Jackson David’s LinkedIn Pulse piece, “Rosie” has a new job and it’s in TECH! Conwell spoke to the importance of mentorship, authenticity and tenacity. Here is an excerpt from the Q&A: Q:“What advice would you give young women who are either pursuing a STEM degree, looking to get into a technology company, or thinking about starting their very own technolog

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Article Recommendation Technology Blog 48

ChannelSale

NOVEMBER 20, 2017

Listing is one of the most important among all core processes in all ecommerce endeavors and holds special relevance in top marketplaces like Amazon and eBay where the level of competition is way too high. As far as eBay is concerned, things can be a little more difficult all thanks to the fact that just about any seller of any nature and volume can sell all kinds of products in any condition whatsoever, be it used, unused, opened but unused, boxed, unboxed, a little damaged so on and so forth.

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Canadian Special Events

NOVEMBER 20, 2017

Michelle Planche CMP, Paradigm Events, Corporate Event Planners, interview Etiquette Expert Louise Fox about the etiquette for invitations, both sending and receiving, and how it impacts your event both for better or worst.

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Events Management 45

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Demac Media

NOVEMBER 20, 2017

This is part of an ongoing series in how we’re scaling up our brand ( Pela Case ) from 0 to 7-figures and now from 7-figures to 8-figures. If you haven’t read anything else in the series, I suggest you go back to the beginning before carrying on with this post. It really helps to have an understanding of our brand and how we view it at a higher level before you can dive into the strategies and tactics we deploy to scale it.

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eCommerce Article Channel Definition 37

Dynamic Yield

NOVEMBER 20, 2017

Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible. The post Tactics for High-Impact Triggered Emails appeared first on Dynamic Yield.

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Information Marketing 34

Steve Dennis

NOVEMBER 20, 2017

Despite our earnest wishes there are three important things we cannot change. The past. The truth. Another person. Sure, we can learn from our history. Yes, we need to be careful to separate facts from our often distorted perceptions. Of course, people can evolve. But never through the sheer force of our will. Life only happens in the present moment.

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Presentation 36

iQmetrix

NOVEMBER 20, 2017

Neglecting to plan for Black Friday is like going rock climbing without ropes—it makes something that’s already difficult a whole lot harder. Black Friday is one of the most intense shopping days of the year, and the outcome for retailers can be spectacular or stressful depending on how well they're prepared. Set yourself up for success this holiday season with these seven simple steps.

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Retail Operations 34

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Dynamic Yield

NOVEMBER 20, 2017

With Dynamic Yield for Email, we've built a solution for businesses to easily deliver personalized, relevant emails to each and every customer. The post Introducing: Dynamic Yield for Email appeared first on Dynamic Yield.

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Customer Marketing 28

Payoneer

NOVEMBER 20, 2017

Email marketing automation is one of the leading practices that businesses of all sizes should be adopting. This form of automation is where your website or servers will automatically send an email to your customers when they perform a certain action with your business, or they don’t. You can use these technologies to maximise your business’s opportunities beyond belief, but the question remains, what emails should you automate?

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eCommerce Marketing Social Media Blog 29

BigCommerce

NOVEMBER 20, 2017

Photo: Wikipedia. Legend has it that in December 1955, a young girl misdialed a telephone number only to be put through to the ‘red phone’ at Continental Air Defense Command (CONRAD). A Colonel Shoup, who purportedly answered the phone, is reported to have confirmed his identity as Santa Claus and thanked the girl for leaving treats for his reindeer.

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Kissmetrics

NOVEMBER 20, 2017

That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google.

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

My Wife Quit Her Job

NOVEMBER 20, 2017

If you were to ask a typical entrepreneur how much they love what they do, most would reply that starting a business is the single most rewarding thing that they’ve ever done. But here’s what I’ve noticed over the years. Running a successful business often comes at a cost. Many successful entrepreneurs work all the time and rarely see their family.

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Heartland

NOVEMBER 20, 2017

Every day is a week, every week is a month. That’s the motto, motivation, and reality of SHIFT Stores , a seasonal chain of women’s apparel stores perched in three resort locations, where the population in single towns swells from 11,000 to 60,000 in the summer months. A short season, mixed with lofty sales plans, an immense amount of inventory, and a constant rotation of new vacationing customers, forces Shift to bring their A-game every single day — on the floor, but especially behind the scen

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