Mon.Sep 16, 2019

Why Retailers Should Dust Off The Old Gift Card Strategy

Retail TouchPoints

By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores.

Gifts 195

How to Win New Business by Embracing Returns

Kibo

Given the circuitous nature of the shopping journey, merchants no longer view online abandoned carts as a dead end, but rather a frequent waystation between research and purchase.

Gifts 62

BigCommerce Pricing – How Much It Costs Vs Shopify And The Competition

My Wife Quit Her Job

If you are looking to sign up for BigCommerce, you need to be aware of how BigCommerce pricing compares to other shopping carts on the market. Even though their pricing plans seem straightforward at first glance, there are a few pricing gotchas that you need to be aware of that we’ll cover in this post. You’ll learn… How much BigCommerce costs for your specific ecommerce store based on revenue. Whether BigCommerce is worth the money compared to rival carts.

Countdown To Showdown: Domino’s Supreme Error And Why Businesses Should Do The Opposite

Forrester eCommerce

When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […]. age of the customer customer experience digital customer experience user experience accessibility CX inclusive design UX WCAG

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters. But here's the deal.

More Trending

Pricing psychology: 6 ways to influence perceived value

GetElastic

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution.

Arts 128

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough?

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. The problem is that focusing on ROAS alone does not yield the maximum potential profit.

PPC 84

It’s Time To Reinvent Mapping For The Physical Future

Forrester eCommerce

We have 50 years of experience with digital maps, so you might think the mapping industry would have it all figured out. After all, after 50 years of AI, the software industry figured out how to put the algorithms and data lakes on a specialized PaaS that any developer could tap. But in mapping, the […]. age of the customer

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what?

The Holiday Season, 2019: AD&D Leaders Should Test Customer-Facing Applications Ahead Of The Holiday Season To Guarantee Performance During Peak Trading

Forrester eCommerce

I don’t know about you but the Holiday Season still always finds me personally unprepared with a huge list of gifts still to find well into December. There’s less excuse for retail AD&D professionals to be so forgetful. This blog offers retail AD&D leaders simple, actionable advice to ensure successful holiday trading. Look to continuous […]. age of the customer

Gifts 120

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales.

The Holiday Season, 2019: AD&D Leaders Should Deploy Sophisticated Analytics In Their Trading Support Applications To Optimize Holiday Planning

Forrester eCommerce

Holiday season tests to the max the effectiveness of each retailer’s demand, price, and assortment planning, and its allocation of inventory to channels and regions. To ensure success: Use data to drive recommendations. Follow the example of international brands like Nike or iconic national eCommerce retailers like Germany’s Heine. Work with vendors like Dynamic Action to make specific, data-driven recommendations […]. age of the customer

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Beginner’s Guide to Finding the Perfect Online Store Domain Name

Bootstrapping Ecommerce

Don't settle for a domain name that doesn't fit your brand or is hard to remember. Find the perfect online store domain name with these tips! The post The Beginner’s Guide to Finding the Perfect Online Store Domain Name appeared first on Bootstrapping Ecommerce. Operations & Customer Service

Creating a Fair Return Policy Without Sacrificing Profits: A Guide for DTC Brands

Scalefast

Business is a balancing act. For DTC eCommerce brands, few things are harder than trying to counterbalance a return policy that appeals to customers with a healthy bottom line.

9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what?

Best Shopify Translation Apps Reviewed [2019 With Pricing]

AcquireConvert

However, according to the study ‘can’t read, won’t buy’ – 55% of people prefer to purchase in their own language and 60% of people rarely or never buy on English-only websites.

Understanding the New Google Shopping Experience

ROI Revolution

In Google’s continued effort to evolve and grow their share of the ecommerce landscape, they have begun rolling out their brand new Google Shopping experience. This new program really began as a test back in 2016 called Purchases on Google.

5 Top Email Verification, List Cleaning & Validation Services Compared

A Better Lemonade Stand

Keep your email list squeaky clean with an email verification service! We've compared 5 email verification services so you can find the best one for you. The post 5 Top Email Verification, List Cleaning & Validation Services Compared appeared first on A Better Lemonade Stand. Operations & Customer Service Resources & Tools