Why Retailers Should Dust Off The Old Gift Card Strategy
RTP blog
SEPTEMBER 16, 2019
By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores. Other retailers quickly followed suit, adopting them as a promotional marketing tool.
Let's personalize your content