Mon.Sep 16, 2019

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Why Retailers Should Dust Off The Old Gift Card Strategy

RTP blog

By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores. Other retailers quickly followed suit, adopting them as a promotional marketing tool.

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How to Win New Business by Embracing Returns

Kibo

Given the circuitous nature of the shopping journey, merchants no longer view online abandoned carts as a dead end, but rather a frequent waystation between research and purchase. As eCommerce grows, it’s time to consider returns the same way – as a normal part of the customer lifecycle – and to invest, plan, and message accordingly. Traditionally, retailers have tried to avoid returns, for obvious reasons: not only do customers get their money back, but they require extra staff resources to pro

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BigCommerce Pricing – How Much It Costs Vs Shopify And The Competition

My Wife Quit Her Job

If you are looking to sign up for BigCommerce, you need to be aware of how BigCommerce pricing compares to other shopping carts on the market. Even though their pricing plans seem straightforward at first glance, there are a few pricing gotchas that you need to be aware of that we’ll cover in this post. You’ll learn… How much BigCommerce costs for your specific ecommerce store based on revenue.

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Countdown To Showdown: Domino’s Supreme Error And Why Businesses Should Do The Opposite

Forrester eCommerce

When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters. But here's the deal. You need an executive summary of everything you're about to do in order to convert your objectives into actual results. From the onset, you must put your thoughts on paper.

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Have You Been Asked To Help Use Dark Patterns?

Forrester eCommerce

“I tried to stop it from happening, but they just ignored me.” That’s what one person told me recently — and many others responded similarly — when I blogged about my upcoming keynote at CX SF and invited people to share their stories with me in confidence about how they respond when asked to help […].

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It’s Time To Reinvent Mapping For The Physical Future

Forrester eCommerce

We have 50 years of experience with digital maps, so you might think the mapping industry would have it all figured out. After all, after 50 years of AI, the software industry figured out how to put the algorithms and data lakes on a specialized PaaS that any developer could tap. But in mapping, the […].

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9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere. Read more The post 9 Customer Retention Strategies That Actually Work appeared first on Ecommerce Marketing Automation | Omnisend.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […].

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eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. The problem is that focusing on ROAS alone does not yield the maximum potential profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Holiday Season, 2019: AD&D Leaders Should Test Customer-Facing Applications Ahead Of The Holiday Season To Guarantee Performance During Peak Trading

Forrester eCommerce

I don’t know about you but the Holiday Season still always finds me personally unprepared with a huge list of gifts still to find well into December. There’s less excuse for retail AD&D professionals to be so forgetful. This blog offers retail AD&D leaders simple, actionable advice to ensure successful holiday trading. Look to continuous […].

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5 Top Email Verification, List Cleaning & Validation Services Compared

A Better Lemonade Stand

Keep your email list squeaky clean with an email verification service! We've compared 5 email verification services so you can find the best one for you. The post 5 Top Email Verification, List Cleaning & Validation Services Compared appeared first on A Better Lemonade Stand.

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The Holiday Season, 2019: AD&D Leaders Should Deploy Sophisticated Analytics In Their Trading Support Applications To Optimize Holiday Planning

Forrester eCommerce

Holiday season tests to the max the effectiveness of each retailer’s demand, price, and assortment planning, and its allocation of inventory to channels and regions. To ensure success: Use data to drive recommendations. Follow the example of international brands like Nike or iconic national eCommerce retailers like Germany’s Heine. Work with vendors like Dynamic Action to make specific, data-driven recommendations […].

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Creating a Fair Return Policy Without Sacrificing Profits: A Guide for DTC Brands

ESW

Business is a balancing act. For DTC eCommerce brands, few things are harder than trying to counterbalance a return policy that appeals to customers with a healthy bottom line. On the one hand, a liberal return policy can act as a USP and significantly increase the number of transactions made on your store. Returns are expensive, however. For some brands, they cut a huge chunk out of profit margins.

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Understanding the New Google Shopping Experience

ROI Revolution

In Google’s continued effort to evolve and grow their share of the ecommerce landscape, they have begun rolling out their brand new Google Shopping experience. This new program really began as a test back in 2016 called Purchases on Google. Over time, this program progressed from allowing a small percentage of shoppers to purchase products directly from the Google interface to maintaining an entire marketplace option on Google Express.

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9 Customer Retention Strategies That Actually Work

Omnisend

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere. Read more The post 9 Customer Retention Strategies That Actually Work appeared first on Ecommerce Marketing Automation | Omnisend.

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Best Shopify Translation Apps Reviewed [2019 With Pricing]

AcquireConvert

However, according to the study ‘can’t read, won’t buy’ – 55% of people prefer to purchase in their own language and 60% of people rarely or never buy on English-only websites. So, whatever you’re selling online, you’d be cheating yourself out of a major market opportunity by not aiming to sell abroad. Why sell internationally? […]. The post Best Shopify Translation Apps Reviewed [2019 With Pricing] appeared first on AcquireConvert.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Pricing psychology: 6 ways to influence perceived value

GetElastic

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution. You’re undoubtedly aware of charm pricing — the oldest pricing tactic in the book — where marking a $2 item $19.99 or $20 at $19.99 feels like a lower price.