Forrester eCommerce

APRIL 18, 2018

Tina Moffett and I are excited to announce the publication of The Forrester™ Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates eight top vendors’ current offering, strategy, and market presence for unified measurement solutions that leave behind siloed measurement approaches, like attribution and mix modeling. The research revealed two strong insights: Unified measurement has matured significantly as a capability since we published the first […].

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Marketing Technology 186

RTP blog

APRIL 18, 2018

By Debbie Hauss, Editor-in-Chief At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores. — the fourth-largest convenience chain in the U.S., with 2,000 stores across 15 states. It’s a small-town retailer based in Iowa: many of the stores serve towns with fewer than 5,000 residents.

Technology 150

Technology Events Operations Management 150

Forrester eCommerce

APRIL 18, 2018

It’s good times for Canadian and US life insurance companies. Job and some slight wage growth has spurred an increase in life insurance sales, both through the employer as well as individual life insurance sales.

Customer 187

Customer 187

Ecommerce Platforms

APRIL 18, 2018

Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow you to sell services online, but it's not too often you stumble upon one that covers every step of the customer lifecycle.

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Payment Services Payments Books Document 139

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Fastr

APRIL 18, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More appeared first on Zmags.

Customer Experience 100

Customer Experience Customer 100

TradeGecko

APRIL 18, 2018

If you’re new to the world of selling products, you might be wondering, ‘What is an SKU number?’ SKUs, or Stock Keeping Units, are product codes that you (and others) can use to search and identify stock on hand from lists, invoices, or order forms. As you begin selling your products through wholesale or retail channels, you’ll need to devise an alphanumeric SKU system to effectively identify and organize your inventory.

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Reference Channel Other Retail 99

Liveintent

APRIL 18, 2018

Once you put in the hard work of acquiring a new customer, why wouldn’t you strategically try to get them to engage more with your brand and products? It’s a no-brainer. Your brand’s long-term success comes down to getting people to buy – and buy again. Have you considered all email marketing tactics, specifically for return visitors to your site and those who have purchased?

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Marketing Definition Other Presentation 78

Funnel.io

APRIL 18, 2018

Google Analytics is by far the most used analytics tool available. It’s estimated that more than 80% of all websites worldwide use Google Analytics (GA) for measuring their website usage. However, many users jump straight in without laying a strong foundation or gaining a proper understanding of the tool.

eCommerce 76

eCommerce 76

UpSellIt

APRIL 18, 2018

Founded in 2007, the Performance Marketing Awards set out to recognize UK businesses that exemplified performance marketing innovation and excellence. Now going on 12 years, the Performance Marketing Awards have evolved to include international recognition for businesses producing incredible work around the globe. Among those being recognized at the 2018 International Performance Marketing Awards (IPMA’s), UpSellit can be found as a nominee for ‘Best Performance Marketing Technology’.

Technology 60

Technology Marketing Customer Retention Gifts 60

Salsify

APRIL 18, 2018

Competitive pricing wins the sale, right? Not on today’s digital shelf. More than ever, consumers make buying decisions due to their personal set of criteria – which is not always cost. Shoppers may choose a brand they love for its quality, the company’s values, or another factor entirely. It’s critical that you take control of your product experience and communicate each of the unique selling points of your brand.

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Consumer Marketing 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Sailthru

APRIL 18, 2018

An abandoned cart doesn’t merely mean the customer decided not to purchase. It means the customer decided not to purchase from you. That hurts. As two of the world’s biggest online marketplaces, Amazon and eBay use very different strategies to convert shoppers who are sitting on the fence. Their approaches show, once again, that the most effective personalization strategies don’t come from a one-size-fits-all playbook.

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Recommendation Shipping Costs Shipping Customer 60

ChannelSale

APRIL 18, 2018

Did you know 82 percent of sales on Amazon happen through Buy Box? Things are similar even on other marketplaces like Walmart, NewEgg, and Sears. No wonder, the majority of online sellers put so much effort in winning these buy boxes that virtually guarantee them increased sales. But like every good story comes with some kind of problems—so does this one.

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Multi-channel Shipping Costs eCommerce Platforms eCommerce 66

Smile.io

APRIL 18, 2018

With Smile + Shopify Flow, you now have more control over issuing points! You can award points as the Flow action based on triggers in Shopify. Whether you want to reward customers for placing an order over a certain amount, recognize them for making a certain number of purchases, or for buying high value products, Smile + Shopify Flow is a powerful combination that gives you more customization without the need for a developer.

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Shopify Customer 42

ChannelAdvisor

APRIL 18, 2018

Sellers have a lot of choices in 2018. Should you allocate more budget to advertising and less to fulfilling? Should you expand overseas? Should you leverage Fulfillment by Amazon (FBA) or pack products yourself? Should you sell direct to consumers or leverage retailers? ChannelAdvisor CEO David Spitz introduced this theme in a very direct way to a packed, early-morning house.

eCommerce 40

eCommerce Workshop Fulfillment Shipping Costs 40

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

BigCommerce

APRIL 18, 2018

The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3% conversion rate: “We already have a 4.6%…”. Rollie Shoes launched internationally based on their sales data, and saw 200% growth.

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Download eCommerce Social Media Shopping Carts 418

iQmetrix

APRIL 18, 2018

We all know that technology is playing a huge roll in the ever-changing retail landscape. In my last blog, The Death of Boring Retail , I detailed the changing retail landscape and the need to create a more immersive shopping experience importance for retailers. I focused on the fact that it was not retail that was dying but rather “boring retail” that was going the way of the dodo.

Technology 22

Technology Retail Blog Omnichannel 22

Weebly

APRIL 18, 2018

When was the last time your personal data was stolen? Chances are pretty good you are among those affected by at least one major data breach over the last fifteen years. Poor website security is often a contributing factor that allows attackers access to sensitive data. While you may not maintain an enormous customer database, you can still contribute to the overall security of the web by securing your website.

Customer 21

Customer Information Consumer Other 21

RTP blog

APRIL 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. The scandal has brought a lot of negative attention to Facebook, arming those who were already critical of the platform and forcing Founder and CEO Mark Zuckerberg to be grilled by Congress.

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Social Media Retail eCommerce Channel 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Weebly

APRIL 18, 2018

When was the last time your personal data was stolen? Chances are pretty good you are among those affected by at least one major data breach over the last fifteen years. Poor website security is often a contributing factor that allows attackers access to sensitive data. While you may not maintain an enormous customer database, you can still contribute to the overall security of the web by securing your website.

Customer 20

Customer Information Consumer Other 20

Kissmetrics

APRIL 18, 2018

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign. The customers.

Marketing 224

Marketing Customer Improvements Social Media 224

ChannelSale

APRIL 18, 2018

55 percent of online product searches begin on Amazon. Now imagine the sales you can make if your products rank high for selected key phrases. An overnight millionaire story, perhaps? This is the single most important reason why the majority of top online sellers focus so much on store optimization. So, if you want to be just as successful, it is important that you know how to flatter the search engine of top marketplaces.

Shipping Costs 66

Shipping Costs Multi-channel eCommerce eCommerce Software 66