Wed.May 15, 2019

Reviewing Forrester’s 2019 New Tech Predictions — How’d We Do So Far?

Forrester eCommerce

Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them.

The Empowered Marketer: Josh Zloof of Sudden Coffee

Zaius

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it.

Research Announcement — Asia Pacific Cybersecurity Consulting Providers, Q4 2019

Forrester eCommerce

Research announcement: Another APAC Forrester Wave™ is coming. This time I will be evaluating cybersecurity consulting providers in Asia Pacific. Gather round! The cybersecurity consulting market has been alive and well in APAC since I began my career many years ago.

RTP Editors Reveal Top Takeaways From #RIC19

Retail TouchPoints

Retail TouchPoints. successfully wrapped up its fifth Retail Innovation Conference. last week, and there was no shortage of insights shared throughout the three-day event.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

Forrester eCommerce

[Note: This is about the findings from our US mobile banking reviews and research, if you want to read about what we saw in Canada go here] Mobile apps have become the touchpoint of choice for millions of people to manage their finances. To find out how effectively banks are meeting customers’ expectations, Forrester regularly […].

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The Good, The Bad, & The Ugly Of Canadian Mobile Banking Experiences In 2019

Forrester eCommerce

Mobile apps have become the touchpoint of choice for millions of people to manage their finances and Forrester regularly reviews those of leading banks. We just published our latest evaluations of the apps of the big five Canadian banks: CIBC, RBC, BMO, Scotiabank, and TD Canada Trust. Overall, they’ve raised the bar, striking a good […]. age of the customer

15 tools to help ecommerce practitioners scale and grow

GetElastic

In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it’s safe to say that ecommerce has a big future.

Fighting an unwinnable war

Steve Dennis

It’s an old adage that we should choose our battles wisely. And yet… … we get into stupid political arguments with folks who are so stuck in their fear or ignorance or ego that nothing we say will change their minds—even if we happen to be right (whatever that means). …we pick fights with folks who clearly have the upper hand. …we spend our time pointing out the perceived failings of others when the reality is the war is so often within ourselves.

Searchandising: Using targeted content on search pages

GetElastic

The last two posts of our Searchandising series focused on optimizing site search relevance and autosuggest. Today’s installment explores several ways to inject targeted merchandising content into search pages, along with some dos and don’ts. Guided selling.

B2B 96

How to Take Your Emails from Serious to Seriously Engaging

UpSellIt

“Humanity takes itself too seriously… If the cave-man had known how to laugh, history would have been different.” – Oscar Wilde. Re-Examining Email Strategies. Here at UpSellit, we talk a lot about email.

Dennis Yu: Why Do Customers Buy? – A Marketing Enigma

Omniconvert

This is possibly one of the biggest questions all marketers have asked themselves at least once: what is a customer’s reason for buying? When it comes to e-commerce, you may gather a huge pile of data on your website users on each step of their journey, from source to conversion.

Amazon HQ Trip Report + Growing with Amazon DSP Ads

eCommerce Evolution

I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute). We recently found out we were the fastest growing agency in 2018 in terms of DSP spend.

Things you should know about App Notarization

Jamf on Retail

With the release of macOS 10.14.5, Apple introduced an important security enhancement for App Notarization. Get full details in this Q&A blog post

Blog 76

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce

ChannelAdvisor

There’s no denying it: Consumer demands are higher than ever. But then again, so is their profit potential. Just think: Shoppers have been known to spend 21.7 times more when they purchase both online and in-store, rather than at retailer locations only. And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce.

Dynamic Yield and Wunderman Thompson Commerce Announce Strategic Partnership

Dynamic Yield

The strategic alliance will allow brands to deliver individual customer experiences at every touch-point. The post Dynamic Yield and Wunderman Thompson Commerce Announce Strategic Partnership appeared first on Dynamic Yield. Press Partnership Wunderman Thompson Commerce

8 Reasons to Attend Meetup 2019

iQmetrix

iQmetrix’s Meetup event is designed to be a community space for learning, idea sharing, and strengthening relationships. We strive to bring together like-minded people who share a passion for the retail industry and creating great customer experiences. Events