Thu.Sep 05, 2019

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Brand Trust and the Keys to Building It

UpSellIt

Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub , it’s become increasingly difficult to create a sense of trust among customers. . Obviously, it’s in every company’s best interest to handle data responsibly.

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Why successful commerce PWAs rely on an API-led approach

GetElastic

Google is pushing the development of modern technologies like Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP) to help retailers find a successful advantage through better online customer experience. However, implementing a successful commerce PWA is easier said than done. Here is what you need to know before taking the leap into PWAs: What is a Progressive Web App (PWA)?

Mobile 132
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Will Walmart’s Gun Restrictions Compel Retailers To Follow Suit?

RTP blog

Walmart’s decision to discontinue all sales of handgun ammunition , all sales of short-barrel rifle ammunition that can be used with military-style weapons and all handguns sold in Alaska (the only remaining state where they are sold) has once again brought retail into the national gun control conversation. DICK’S Sporting Goods , which started the conversation when it pulled assault-style rifles from its shelves in February 2018, is presently reviewing whether it should discontinue firearm sale

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The Data Protection Market Is Reforming: Hedvig Is Commvault’s Stake In The Ground

Forrester eCommerce

The world of data protection — once considered a static and back-office service — is changing considerably. There’s been a lot of momentum in this marketplace over the past few years, especially with new approaches and models that serve enterprise requirements. Multiple business imperatives have affected this industry, including business leaders who expect I&O pros […].

Marketing 406
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Quiz: How Customer-Centric is Your Marketing?

Optimizely

You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience. So what are we really evaluating with Marketing Unboxed? While it is somewhat about clever copywriting and a nice-looking website, what it really comes down to is how customer-centric the brand is.

Marketing 170
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Trying To Augment Intelligence With AI Fails When Data Scientists And Designers Don’t Collaborate

Forrester eCommerce

Augmenting human intelligence is the fastest way to get value from AI. The problem? Human-centered design (HCD) is missing from most attempts to augment human intelligence. Sure, the AI teams doing this work sincerely care about humans — but that’s not the same thing as knowing and applying proven HCD methods like iterative prototyping paired […].

Customer 361

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The Next Decade Of Software Spending: A Paradox

Forrester eCommerce

If software is “eating the world,” in the words of Marc Andreessen, the world also has a reciprocal appetite for software. From 2020 until 2030, Forrester estimates that global software spending by businesses will climb from $920 billion to north of $1.3 trillion. Software will continue to spread, mediating, recording, and enabling more users, transactions, […].

Customer 321
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Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Implications Of A Buyers’ Market For Enterprise Software, 2020–2030

Forrester eCommerce

As global enterprise spending on software surpasses the $1 trillion mark in the coming decade, the growth rate of software spending will slow to 4% per annum from 7% historically. A buyers’ market for enterprise software will emerge. More choices, more transparency, and more interoperability will result in unprecedented choice for enterprise software buyers, who […].

Marketing 326
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Customer Service Emails: Why You Send Them and How to Improve Them

Sailthru

If you’re not sitting through each step of the consumer journey and identifying where you can best serve your customers, you’re risking the chance of losing them to the competition. When identifying the current state of your customer service, email is an excellent place to start. The interactions from your customer service emails could be a make or break for whether a customer continues to shop with you.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Xerocon 2019: It’s Only Just The Beginning

Forrester eCommerce

Xerocon—Xero’s annual partner event held this year in Brisbane—has become the dazzling destination event for accountants, bookkeepers, and ecosystem app partners. The energy and excitement from the crowd was palpable, with Xero executives jumping up on stage with exuberance as an array of DJs pumped out tunes. But it was not the glitz or glamour […].

Events 301
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How To Track Content Performance With Google Analytics? (Unique Technique)

MakeWebBetter

47% of internet users globally use an ad-blocker today. (Digital Information World, 2019) (Source: HubSpot) That makes almost half the percentage of your potential customers too. Now, if you own a B2B or B2C whichever business, you cannot simply rely on PPC Ads for leads. You really need to have your organic traffic ready. So […]. The post How To Track Content Performance With Google Analytics?

PPC 66
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Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester eCommerce

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

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[Webinar] Selling Software Globally in the PSD2 Era: What Software Companies Need to Know

FastSpring

Prepping for the second installment of the European Union’s revised Payment Services Directive (PSD2) is a daunting task for companies of all sizes. Due to the uncertainty and ambiguity that accompanies the regulatory update, many software companies are left with questions about the future of their online sales in the PSD2 era. Many are asking questions like: Does the PSD2 affect my business even though I am not headquartered in the EU?

Webinar 62
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Illuminating The Future Of The Enterprise Software Industry

Forrester eCommerce

Read the full report here.

Customer 312
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Best Etsy Apps for Sellers

ecomdash

We’ve curated a list of the best free Etsy apps for sellers. See how they can help your business save time and money, while attracting more buyers. The post Best Etsy Apps for Sellers appeared first on Ecomdash.

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Try This Test: Clarify Login/Guest Checkout Options

ROI Revolution

A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it! If you missed the first two posts in our series, don’t fret!

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How To Strategize Your Pre/Post Holiday Sales Promotion Activities

MakeWebBetter

How do you say Happy Vacations to your Loyal Customers? What’s your idea for Holiday Sales Promotion? It’s time for the holiday cheers for customers and for eCommerce store owners too. Holiday Sales Promotion & marketing campaigns are planned everywhere during this period. It is an engaging period of time for eCommerce retailers. These are […]. The post How To Strategize Your Pre/Post Holiday Sales Promotion Activities appeared first on MakeWebBetter.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Impact Of Learning On Your CX Transformation

Forrester eCommerce

When Forrester asked business leaders what priority actions they’re taking to improve employee experience, the top response was increasing access to training and skill development. Investments in education have a multiplier effect: Employees are more likely to stay with a company that invests in their career development, while employers gain a more engaged workforce.

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10 Tips for Effective Location-Based Mobile Marketing

retailnext

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. Retail businesses looking to effectively promote their brands to the right audience at the right place and time are particularly very interested in this strategy, and it has become more common not only in the advertising of brands but also in promoting their various charitable causes.

Mobile 59
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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

The rise of e-commerce has presented modern manufacturers with new challenges and forced them to take new approaches to how their customers purchase products. . Unfortunately, there isn’t a magic bullet for every business model. Each brand faces a different path to online maturity across each of their primary e-commerce functions: from marketing to selling to fulfilling.

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How to Start Retention Marketing

Smile.io

Editor’s Note: This post was originally published in October 2016 and was updated for accuracy and comprehensiveness on Sept 5, 2019. In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse only a few years ago, it’s now table stakes for brands that want to thrive and not just survive.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

The rise of e-commerce has presented modern manufacturers with new challenges and forced them to take new approaches to how their customers purchase products. . Unfortunately, there isn’t a magic bullet for every business model. Each brand faces a different path to online maturity across each of their primary e-commerce functions: from marketing to selling to fulfilling.

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5 Thing You Can't Miss at MWCLA

iQmetrix

Mobile World Congress is North America’s leading event in the technology industry. The 2019 MWC event is promised to be bigger and better than ever with a future-focused theme fusing the emergence of 5G, IoT, AI, disruptive innovation, and immersive content to achieve a better way of working with intelligent connectivity. In addition to the technology showcases, MWCLA is the place to be to network with likeminded people in the tech industry, connect with potential clients, and listen to the lead

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Triggering emails to re-capture cart abandoners and drive them back to items in their cart

Dynamic Yield

The post Triggering emails to re-capture cart abandoners and drive them back to items in their cart appeared first on Dynamic Yield.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging trends and fading tactics.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Creating a user survey to better segment mobile visitors and serve them recommendations

Dynamic Yield

The post Creating a user survey to better segment mobile visitors and serve them recommendations appeared first on Dynamic Yield.

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Faster Magento Search – Practical Suggestions to Improve Magento Search Speed

Onilab User Guides

Your store runs fast but the search still takes 10-15 seconds to complete. How do you deal with that? Ugh, why can’t Magento just work? What do we need to do to bring Magento 2 search below the 1-second mark? We’ve all been there. Sometimes the solution is simple, sometimes – not so much. First, let’s see why Magento search loads slow. What Causes Slow Magento Search Speed?

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Harnessing 3rd-party data to personalize the site experience for unknown visitors

Dynamic Yield

The post Harnessing 3rd-party data to personalize the site experience for unknown visitors appeared first on Dynamic Yield.

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Using a sliding drawer to make previously viewed products top-of-mind

Dynamic Yield

The post Using a sliding drawer to make previously viewed products top-of-mind appeared first on Dynamic Yield.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio