Thu.Apr 30, 2020

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Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job. They were already dealing with bureaucracy, internal politics, lack of organizational support, and the constant feeling that they would be […].

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Social Media Branding Examples

Groove

As social media branding has evolved to the point of necessity, you're only hurting your business and your brand if you aren't taking advantage of it. Social media is an opportunity to humanize your brand and give customers a glimpse into your company's personality. Whether you have an eCommerce or lead generation business, getting started with a social media branding strategy should be a vital component of your inbound marketing efforts.

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Publicis Groupe’s Money Back Performance Guarantee Shifts The Agency/ Brand Economic Model From Paying For People To Paying For Performance

Forrester eCommerce

Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers “money-back performance commitments” that guarantee the business outcomes from digital marketing campaigns. The introduction of The Pact is a timely move to give brands a mechanism to manage the risk of marketing during […].

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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Forrester eCommerce

With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry. Our model examines three scenarios; a base case, best case, and worst case, which estimate retail sales at global and regional levels for the total, online, and offline space.

Retail 488
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Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

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MARQ Logistics Software Review: Reduce Product Returns by 95%

Ecommerce Platforms

MARQ is an AI-based logistics software that helps businesses share their operational processes with their customers. It helps you set up high-definition video recordings that show your customers that you packaged their orders carefully and adequately. When buyers shop for a product online they are 25 percent likely to return them. For businesses running on tight margins, these returns can quickly become catastrophic.

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Blake Morgan podcast: Customer experience. What else?

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Blake Morgan, a leader. The post Blake Morgan podcast: Customer experience. What else? appeared first on ECOMMERCE GROWTH Blog.

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How COVID-19 Has Changed Consumer Behavior

Wiser

The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it has also impacted everyday shoppers. To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. and Canada during the first half of April 2020. Here is what they said. How Much Has COVID-19 Changed Their Lifestyles?

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Mailbird and FastSpring: A Case Study Overview

FastSpring

Mailbird is an easy-to-use email management software for Windows users around the world. When their business began to scale, they realized they needed a flexible, customizable, and all-inclusive ecommerce partner that can support subscription plans. The Mailbird team reviewed many different options to find a solution for their business needs, but they quickly realized solutions like Stripe and PayPal weren’t enough to help them to be successful in selling globally.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What Sender Reputation Means for Your Email Deliverability

Sailthru

Deliverability is a must for email marketers , but how can you improve yours? While every Internet Service Provider (ISP) has its own “secret sauce” for determining good senders, they all look at many of the same metrics. Your sender reputation, for example. You have a lot of control over your sender reputation, which filters into IP and domain reputations.

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How can Scarcity empower your Business

Omniconvert

What is Scarcity? Scarcity (also known as paucity) is a phenomenon that goes beyond economics and is deeply rooted in. The post How can Scarcity empower your Business appeared first on ECOMMERCE GROWTH Blog.

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Will Buyers Keep COVID-19 Online Shopping Habits? Ecommerce Experts Debate | Salsify

Salsify

The only certainty within ecommerce right now: Consumers are buying online at an unprecedented rate. While the extent of impact for individual brands varies considerably based on the industry or target audience, there is no debate that shelter-in-place and social distancing guidelines have ushered in a historic surge in online shopping.

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What Are Landed Costs: How to Calculate and Use Them

ecomdash

Experienced online retailers know that their “shipping costs” are more than just their shipping costs! Sure, the price of shipping is significant, but there are also handling fees, taxes, and lots of other costs that tend to go under the radar. Throw all these “hidden fees” together and you get what’s called a landed cost […]. The post What Are Landed Costs: How to Calculate and Use Them appeared first on Ecomdash.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How a Personalized Offer to Nurses Brought in 8,000 New Customers

SheerID

CheapCaribbean rewarded nurses with a chance to win one of 50 free trips. Learn how the campaign captured 85 media pickups and thousands of new customers.

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[Webinar] Total Retail Rundown: Critical Factors to Grow Retail Revenue in 2020

IntelligenceNode

Sephora SVP, Amy Lauer, and Soft Surroundings VP, Gail Buffington, sat down with our very own Sanjeev Sularia, Intelligence Node CEO, to share their insights on the post-Covid economy and what retailers can do to grow revenue right now. In our webinar, promoted via Total Retail, this thought-leading team discussed a range of topics from the […].

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Messaging Strategies That Meet the Needs of Today’s Consumer

SheerID

COVID-19 has changed what consumers want from brands. Learn how to tailor messages and campaigns that meet consumers’ needs and win their loyalty.

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How to Use Scarcity to Double Your Ecommerce Sales

eCommerce Training Academy

How to quickly increase Ecommerce conversions and sales? In this video, I share scarcity tactics you can implement inside your online store. Download my free guide “7 Things You Don’t Need to Double Ecommerce Sales. [link]. Make sure to join our private Facebook group where we teach people how to Double Ecommerce Sales in 12 Months. [link].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Managing Private Brand Food in Uncertain Times

OracleBlogs

Grocery is experiencing an unexpected and unprecedented spike in demand across all channels. This presents a new set of challenges. While the quantity of products is dependent on suppliers, holding those suppliers accountable for the quality and safety of the products is up to you. Suppliers, like everyone else, have also been disrupted. So how do you rapidly mobilize and expand your network to identify alternate suppliers as borders close and out of stocks persist?

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How to Get Started with Facebook Ads

Heartland

Since the start of this year’s COVID-19-induced social distancing and business closures, online sales are up 30% over this time last year, proving that while customer priorities have changed, they are still shopping, as long as you're meeting them where they are.

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4 Ways COVID-19 Will Change the Wireless Industry

iQmetrix

The COVID-19 global pandemic has had a massive impact on all facets the economy and even more had a significant impact on the wireless industry , and on wireless consumer behavior.

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How to Get Started with Facebook Ads

Heartland

Since the start of this year’s COVID-19-induced social distancing and business closures, online sales are up 30% over this time last year, proving that while customer priorities have changed, they are still shopping, as long as you're meeting them where they are.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib