Tue.May 15, 2018

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands numbering in the thousands are chipping away at your brand recognition and loyalty – with much smaller teams and much smaller budgets.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester eCommerce

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […].

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How To Automate Repetitive Tasks On A Windows PC With WinTask

My Wife Quit Her Job

Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the embroidery machines Print shipping labels Now there are certain physical tasks that require a human to perform but your goal should always be to automate as many repetitive tasks as possible with a computer.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Out of ignorance or fear?

Steve Dennis

There are all sorts of reasons we stay stuck, fail to take action on the things we tell ourselves really matter, spin on items big and small. Whether it’s deepening (or ending) a personal relationship, finishing our book, quitting a soul-crushing job or starting that new business we keep talking about, there is an aspect of our evolutionary biology that holds us back.

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Ultimate Review: Which CRO Software tool is best for your business?

Omniconvert

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Today, I would like to get over some basic and simple […]. The post Ultimate Review: Which CRO Software tool is best for your business?

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7 Advanced Tactics To Amp Up Your Mobile Messaging

Sailthru

Great mobile messaging strategies don’t just appear out of thin air. They’re the result of hard work, yes. But they also require some deep reflection about what differentiates your brand and your customers. A great mobile messaging strategy is a powerful thing. Without one, no app stands a chance of fulfilling its potential as a tool for engagement and conversation.

Mobile 68
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17 Steps To Get Your Customers ‘Head Over Heels’ When Reviewing Your Products

ChannelSale

Did you know that 92 percent of consumers now read online reviews? Or that 84 percent of them trust such customer generated contents just as much as their friends? These numbers very well outline just how important of a role reviews and ratings come to play in the success of a business today. For online sellers, it is even more crucial. Amid stiff competition and when other vendors are, more or less, offering the same kind of products and executing similar strategies, there are only a handful of

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5 Strategies to Grow Sales Amid Store Closures

Salsify

In 2017, the total square footage for closed store space was 125 million, a ten-year high. By April 2018, that number was already at 77 million, well on track to break records. Don’t get caught up in the hype. Like most of the ups and downs in retail, overcoming this challenge requires a new way of thinking and a lot of short-term and long-term legwork from brands.

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Translate Your List Pages into 21 Languages

Klaviyo

The post Translate Your List Pages into 21 Languages appeared first on Klaviyo.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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3 Ways Online Inventory Visibility Drives Retail Sales

OrderDynamics

3 Ways Online Inventory Visibility Drives Retail Sales. Yes, there are many more ways than three that online inventory visibility helps retailers. For now, let’s focus on three specifically that drive retail sales up. These are: Stock visibility and availability. Perceived shortage. Service offering. Stock Visibility & Availability . Online inventory visibility means your customers get to see what you have.

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The Top Three Reasons to Meet With Kibo at IRCE 2018

Kibo

It’s the most wonderful time of the year! Summer is almost here, […]. The post The Top Three Reasons to Meet With Kibo at IRCE 2018 appeared first on The Omni Channel.

Channel 48
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2018 Shopify Lite Review (Use It With Or Without A Website)

Creating a Website Today

Sometimes when were starting to enter the world of eCommerce a product like Shopify Lite is just what we need. Because: We already have a website ready to go such as on WordPress or another platform we have been tinkering on and that were happy with. But: Were now ready to enter the world of selling online with avenues like. Social Media. In Person.

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Do Customers Actually Find Your Loyalty Program Valuable?

Smile.io

Starting a loyalty program is one of the best decisions you can make for your business. Not only does it make your brand more attractive than your competitors’, but it also helps reduce your marketing spend by shifting the focus from customer acquisition to customer retention. Since acquisition costs show no signs of getting lower, retention is becoming an increasingly popular conversation.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Avoiding 5 Common Mistakes eSellers Make

Payoneer

Learning from the mistakes of other experienced eSellers can help you avoid some of the heartache and financial difficulties that get in the way of a successful online business. The following is an overview of several common mistakes eSellers make, along with insights and tips on how to avoid them. A Well-Planned and Intentional Marketing Strategy. There is much emphasis placed on website development and user experience in eCommerce, and rightfully so.

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Fast, good and cheap – how P2P systems allow retailers to have all three

Bamboo Rose

The saying goes: “What is good and fast isn’t cheap. What is fast and cheap isn’t good. What is good and cheap isn’t fast. You can only have two.” We’ve all just accepted this message to be truth, and the Project Management Triangle – the feeling of pressure that comes with managing opposing forces of […]. The post Fast, good and cheap – how P2P systems allow retailers to have all three appeared first on Bamboo Rose.

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