Fri.Dec 20, 2019

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You Probably Won’t Recognize the Next Great B2B Marketplace

Forrester eCommerce

I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation we get to the part about the day-in-the-life of the customer. That’s when I generally hear crickets. When marketplaces come up with vendors I hear […].

B2B 326
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How Grocers Are Using Social To Elevate Digital Circular Experiences

RTP blog

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on. The real question is, why do grocers — our most established and entrenched retailers — continue to put their most important advertising on paper?

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AI Is A New Kind Of Creative Partner

Forrester eCommerce

Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis to marketing technology. For those reasons, CMOs are starting to apply artificial intelligence to digital media buying, campaign automation, or marketing mix optimization.

Channel 317
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Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend

BigCommerce

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a…

eCommerce 235
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Culture Of An Organization Defines Its Destiny

Forrester eCommerce

Corporate culture matters because it provides the framework for what and why employees and managers prioritize business objectives and how they go about executing them. Transformation depends on this adaptive workforce that drives and defines the organization.

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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will continue to grow in 2020. But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly.

eCommerce 184

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Revel POS System: An Honest Review

Ecommerce Platforms

You don't need us to tell you that the catering and retail industries are incredibly competitive. Consumers want quick service, fast ordering, and equally speedy delivery. For a restaurant, bar, or a store to keep its customers happy, they need to fulfill orders, deliver on time, have their customer's choices in stock. There's nothing worse than running out of something that's on your menu or inside your product catalog.

POS 118
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2019 Saw Industrial IoT Software Platforms Get Richer

Forrester eCommerce

My colleague Michele Pelino and I published “The Forrester Wave™: Industrial IoT Software Platforms, Q4 2019” recently, and we’ll be discussing the findings in more detail in a webinar on 30 January. It’s a complex space, where traditional industrial conglomerates, established enterprise software giants, networking and telecom providers, hyperscale cloud providers, global systems integrators, professional […].

Webinar 221
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9 ways to improve customer experience

Omniconvert

Customer experience can make or break today’s businesses. In our previous articles, we talked about it at length. We discovered. The post 9 ways to improve customer experience appeared first on ECOMMERCE GROWTH Blog.

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Employee Safety Is For Sale

Forrester eCommerce

In our “Predictions 2020: Cybersecurity” report, we projected that the anti-surveillance economy would grow by 15%. At the time, we didn’t know a story about location data would publish a few weeks after our prediction, but we knew that the conditions existed for something like this to occur. Surveillance is now an enterprise risk. Specifically, […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Krassimir Stankov Podcast: Tap into the knowledge and listen to the experts

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krassimir Stankov, expert fashion. The post Krassimir Stankov Podcast: Tap into the knowledge and listen to the experts appeared first on ECOMMERCE GROWTH Blog.

Fashion 78
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9 Affiliate Performance Metrics and What They Tell You About Your Program

FastSpring

A proper affiliate marketing channel, like any online channel, provides insight into the program performance through various metrics. The metrics used for determining affiliate sales performance are similar to other online metrics, and may even share the same name, but in the context of affiliate marketing, they can tell an entirely different story about the health of a program.

Channel 79
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Benchmarking 3P share by category: What to watch, and why?

Profitero

Part 2 in our “3P effect” series. In Part 1 of this series , we discussed how important it is for every brand to monitor third-party (3P) activity, whether that’s preventing sales from leaking to 3P merchants undercutting you on price, tracking down 3P sellers hawking fake products that could destroy your brand equity, or a host of other reasons. Here, we’ll explore the 3P phenomenon in more detail and look at which categories (and markets) are most susceptible to the “3P effect,” and why.

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Year in Review: The Most-Watched Webinars of 2019

ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. But those aren’t the only resources sellers relied on. Over the past twelve months, thousands of brands and retailers have turned to ChannelAdvisor webinars for fast, actionable insights that can be used to further refine selling strategies and get ahead of the competition.

Webinar 40
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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2020 eCommerce Trends

PFS

Here we are, less than two weeks away from the start of a new decade. While we may not feel any different waking up on January 1, the beginning of 2020 signals an era of transition. From eCommerce operations to consumer preferences, the retail industry will quickly need to become accustomed to change. Innovations in technology have helped improve fulfillment efficiency, which has led to a corresponding effect on consumer expectations.

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Replay: How Beardbrand Left Amazon and Grew 58%

eCommerceFuel

Today we are doing a replay of one of my favorite episodes from 2019 with Eric Bandholz from Beardbrand.com. Eric won the ECF 5 award for the most upvoted thread of 2018, and in this episode, he shares what made that year such a great one for his company. He talks about what made them decide to leave Amazon, how they’ve changed up their strategy, and more.

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iQmetrix Highlight Reel: Our Top 4 Moments of 2019

iQmetrix

It’s been one heck of a year for iQmetrix!

Events 49
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No budget in 2020? No problem with PWAs

GetElastic

With the overwhelming penetration of mobile apps across all aspects of life, organizations are constantly embracing new technologies to deliver better user experience. In this respect, the efforts of app marketplaces like the Apple App Store and Google Play Store have been commendable. Google, with its persistent effort, is continuously trying to bridge the gap between web and mobile app user experience.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.