Forrester eCommerce
JULY 16, 2019
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […].
GetElastic
JULY 16, 2019
I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. But what we do know, is it’s currently favored over text description when it comes to shopping online.
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Forrester eCommerce
JULY 16, 2019
Most firms love to talk about the value of customers but don’t get value for customers right. That’s ironic because customers that get value create business value in return by increasing profitability and market share. Academia has written about value for customer for decades. But businesses have been sluggish and incomplete in applying it. We […].
Retail Technology Review
JULY 16, 2019
By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 16, 2019
One out of two US consumers encountered some type of setback or frustration with their healthcare.[i] While that captures just one moment in time of consumer’s dissatisfaction with the patient experience it’s safe to say that this has been the norm for years. The patient experience is broken. There’s a silver lining though. The critical […].
Ecommerce Platforms
JULY 16, 2019
Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers. Not all email marketing services are made the same, so we want to go through a MailerLite review to see if this option is a good solution for your business.
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Teamwork Retail
JULY 16, 2019
Teamwork Retail Evolves into Teamwork Commerce. July 16, 2019. Teamwork Retail has experienced significant growth over the past decade as their product has helped transform retailers’ operations around the world. Created by retail visionary, Michael Mauerer, who had already created two other successful point-of-sale systems, Teamwork has always utilized cutting-edge technology. .
Wiser
JULY 16, 2019
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers to switch from one favorite to another, and it doesn’t take much for public perception in a brand to decrease. .
Retail Technology Review
JULY 16, 2019
A new global shipping report by BigCommerce,a leading ecommerce platform for fast-growing and established brands, reveals that almost three quarters (73%) of UK online shoppers have abandoned their cart because they did not like the shipping options available.
FastSpring
JULY 16, 2019
There are two things most businesses can never get enough of—time and money. You’re constantly racing against the clock to get your product off the ground and generating revenue as quickly as possible. One of the best ways to reduce costs and decrease time-to-market is to use a SaaS-friendly billing system. Since SaaS-friendly billing, also known as recurring billing , is designed specifically for companies who sell online services with a subscription model, it offers many advantages over a typi
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
JULY 16, 2019
By Philip Hall, Managing Director Europe, CommerceHub. Online marketplaces are booming in popularity and it’s hardly surprising: they provide an excellent selling channel for brands to attract new customers and allow retailers to expand their offering to appeal to more customers.
TradeGecko
JULY 16, 2019
Are you running a small / mid-sized company but not using purchase orders? It may be more important than you think. When most small businesses start out, they forego purchase orders in favor of handshakes and informal processes. An unspoken agreement between a small-time supplier and a trusted vendor.
Sailthru
JULY 16, 2019
In an era where the average person is using their smartphone for more than 25% of the time they are awake, it’s natural that retailers are targeting shoppers more and more through mobile apps. Studies show that mobile apps may be even more useful than websites for encouraging purchases. In 2016, eMarketer found that we spend 86% of our smartphone time in-app.
OrderDynamics
JULY 16, 2019
Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. But those orders come with their fair share of challenges as well. Here, we take a look at what retailers can learn from the video game brands for their own products. Do an internet search for the words “pre-order” and you will inevitably hit page after page of results on the good and bad of pre-ordering video games.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Bronto
JULY 16, 2019
According to the University of Kansas bookstore’s director, Jennifer O’Connor, the biggest challenge for modern bookstores is that people think they just sell books. “People don’t always think of the. The post The Commerce Marketer: Marketing to Different Customer Segments & Against Larger Retailers appeared first on Bronto Blog.
Teamwork Retail
JULY 16, 2019
Teamwork Retail Evolves into Teamwork Commerce. July 16, 2019. Teamwork Retail has experienced significant growth over the past decade as their product has helped transform retailers’ operations around the world. Created by retail visionary, Michael Mauerer, who had already created two other successful point-of-sale systems, Teamwork has always utilized cutting-edge technology. .
ChannelAdvisor
JULY 16, 2019
According to eMarketer, Amazon’s Prime Day sales in 2018 exceeded $4 billion with 63% of the sales occurring in the US. Last year, Prime Day started at noon Pacific time on July 16th and ran through midnight Pacific time on July 17th. . This year, Prime Day (days?) began on July 15th and is continuing through the end of the day today. Yesterday, on the first day of Prime Day, our sellers that were live in both 2018 and 2019 saw strong double-digit Amazon GMV growth, on average, over Prime Day 20
Smile.io
JULY 16, 2019
Whether you just started an ecommerce store or have been in business for a while, you’ve probably heard that ad space is getting more competitive and expensive year over year. While I’d love to reassure you that’s not the case, the reality is that paid acquisition is no longer a winning strategy. It takes more than acquisition alone to grow your business sustainably, and without the ability to engage and retain customers over time your business is bound to flatline.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
JULY 16, 2019
What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.
Store Growers
JULY 16, 2019
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.
Optimizely
JULY 16, 2019
“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.
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