What is retention marketing and how to make it successful?
GetElastic
DECEMBER 25, 2019
In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. We all know the more times you entice customers to come back, you increase sales opportunities and average order value (AOV).
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