Thu.Nov 16, 2017

article thumbnail

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. While many brands start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing unmodified UPS or USPS rates –– the most successful merchants use strategic shipping options to differentiate themselves from their competition and increase margins.

article thumbnail

Why B2C Marketers Need a Single Source of Data

Optimizely

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your marketing tools have.

B2C 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Overcomplicate Your eCommerce Strategy: It’s Actually Pretty Simple

Profitero

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales. The Profitero 2017 study, How Brands Are Budgeting and Organizing Around eCommerce , surveyed 134 brands across more than 10 industries between July and September 2017, with the aim of understanding how brand manufacturers

eCommerce 136
article thumbnail

186: How To Maximize Your Amazon Sales With Former Head Of Seller Central Brad Moss

My Wife Quit Her Job

Today I’m happy to have Brad Moss on the show. Brad recently spoke at my conference, The Sellers Summit, this past year, and his presentation was very well received by the attendees. He’s the former head of Seller Central at Amazon and he has intimate knowledge of how Amazon works from the inside. And today, he’s the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

A Guide on How to Take Product Photos the Right Way

Ecommerce Platforms

Here's a job title you never thought you would have you considered starting your ecommerce store: photographer. Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of. But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.

Shopify 148
article thumbnail

Top 3 Reasons Why 84% of Digital Transformation Projects Fail

GetElastic

According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You’re not investing in experiences that cus

eCommerce 146

More Trending

article thumbnail

Top 3 Reasons Why 84% of Digital Transformation Projects Fail

GetElastic

According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You’re not investing in experiences that customers reall

eCommerce 146
article thumbnail

10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business

A Better Lemonade Stand

Source inventory for your Shopify store from this list of the 10 best Shopify dropshipping apps to acquire high quality inventory for your business! The post 10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business appeared first on A Better Lemonade Stand.

Shopify 134
article thumbnail

7 Proven Tips to Optimize Your Holiday Email Subject Lines (Plus the 14 Words to Use & Avoid)

Sailthru

We all know that inboxes get swamped over the holiday shopping season. Everyone – almost – is shopping, and every merchant wants to become the retailer of choice. The result is that open rates, even for brands that use personalization and personalized send times , can plummet during this crazy time of year. So how do you make your messages stand out?

article thumbnail

A deep dive into the numbers around email segmentation

Klaviyo

In our ecommerce industry benchmark report published earlier this year, Diana shared her findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: email segmentation is vital. While conducting her research, Diana found that larger companies were sending to far more segments than their counterparts.

X-cart 78
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

5 Ways to Make Customers Fall in Love Your Brand

Salsify

B rand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for your business.

article thumbnail

3 Retailer Red Flags and How to Fix Them

Wiser

This is a guest article by Anthony Madrigal, Sales Director at Wiser. . In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best.

Retail 68
article thumbnail

Key Takeaways From The Grace Hopper Celebration

Kibo

Written by Jennifer Sherman, Senior Vice President, Product and Strategy at Kibo […]. The post Key Takeaways From The Grace Hopper Celebration appeared first on The Omni Channel.

Channel 67
article thumbnail

Experiential Rewards: The Missing Piece of the Personalization Puzzle

Bronto

Effective personalization is about knowing your customers and what they value, and delivering on those values. A rewards program is a great way to do just that! The post Experiential Rewards: The Missing Piece of the Personalization Puzzle appeared first on Bronto Blog.

Blog 66
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

TradeGecko Payments helps SME wholesalers get paid 3x faster

TradeGecko

In May 2017, TradeGecko launched TradeGecko Payments , a built-in payment platform that helps wholesale merchants get paid on orders faster and have greater visibility and control over their cash flow. Today, the TradeGecko Payment platform is available in the United States, United Kingdom, Australia, Singapore, Canada and New Zealand.

article thumbnail

Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Founded in 2002, overstockArt.com is one of the earliest online sellers of hand painted art and has been a leading online retailer in the space ever since. Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.

article thumbnail

How to choose the best shipping provider for your business

TradeGecko

There are over 400 different couriers around the world; however, chances are you only know a handful of them. While major companies such as UPS, FedEx, and DHL are reputable express couriers, they may not always be the best fit for your business.

article thumbnail

Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Did you know that social responsibility is a huge priority for your customers? 91% of customers claim that brand behavior influences their purchase decisions , but what does that look like? What is social responsibility exactly, and how can it be used to keep customers coming back to your store?

article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

6 strategies to reduce inventory shrinkage

TradeGecko

Inventory shrinkage refers to the difference between the physical count of your stock and the amount your records say you should have.

article thumbnail

Reflections on Retail Hackathons

OrderDynamics

Reflections on Retail Hackathons. Just a week ago, I jumped in to take part in our semi-annual hackathon. What… wait. You are probably thinking … “you’re not a coder! Why would you be part of a hackathon?” In fact, those were my very thoughts, when someone had the brilliant idea of asking marketing and sales to take part this year. And, it totally makes sense!

Retail 50
article thumbnail

RetailWeek: Every Retailer Needs a New Operating Model

Dynamic Action

DynamicAction Co-Founder and Chief Scientist Michael Ross is featured in RetailWeek’s Retail Voice where he discusses the need for a new retail operating model in the digitally enabled world. Key excerpts include: “Today, digitally enabled consumers have changed the fundamental economics and dynamics of retail. With almost unlimited choice and immediate access, consumers have been unshackled from the geography of stores.

article thumbnail

3 Ways Walmart eBay Integration Can Multiply Your Productivity

ChannelSale

Sellers that are present both in eBay and Walmart can face a number of hassles associated mainly with operations and productivity. Keeping track of voluminous orders pouring in every single day, aspects like inventory management, order fulfillment, listing management etc can get really taxing. Manual involvement in such demanding setups can lead sellers to face often irrecoverable damages.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Holiday merchandising: Pause Your Rotating Banners – Do This Instead!

Demac Media

This is a guest contribution from Linda Bustos, director of merchant strategy with Workarea. A Demac partner , Workarea is a modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online. 50% of online retailers use rotating home page image sliders (aka rotating hero banners, autoforwarding or carousels) — against the pleadings of every conversion optimization guru ever.

Gifts 53
article thumbnail

Email Personalization: From Unread to Marked as Important (Free eBook)

Dynamic Yield

In this guide, access research on the state of personalization within email marketing and uncover the preferences and habits of hundreds of consumers to gain back the value of 1:1 within email. The post Email Personalization: From Unread to Marked as Important (Free eBook) appeared first on Dynamic Yield.

article thumbnail

Scalefast Brings in the Win for the 2017 DigiWorld Awards

ESW

68
article thumbnail

The State of Personalization in Email: New Research Report

Dynamic Yield

To understand the habits, preferences, and opinions on email personalization, Dynamic Yield surveyed 550+ consumers in North America, Europe, and Asia. These were our findings. The post The State of Personalization in Email: New Research Report appeared first on Dynamic Yield.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Reducing risk: Ways to manage the risk of NAFTA uncertainty

Bamboo Rose

All of us in the retail space have been paying close attention to the NAFTA renegotiation talks. I’ve long been a believer that free trade is important for retailers in the U.S., because it improves the economy by boosting jobs, improving product quality and opening up new markets. We saw what happened when the United […]. The post Reducing risk: Ways to manage the risk of NAFTA uncertainty appeared first on Bamboo Rose.