Forrester eCommerce
MAY 4, 2020
There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends. Yet one of the things that hurts the most is something […].
Store Growers
MAY 4, 2020
Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.
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Forrester eCommerce
MAY 4, 2020
Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. That risk has never been higher than it is today. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].
eCommerce Training Academy
MAY 4, 2020
We love the mothers in our life. According to Search Engine Journal , Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Not only are people buying gifts for moms, they’re buying gifts for every type of mom in their life: Mother or Stepmother – 63%. Wife – 23%. Daughter – 10%. Sister – 9%. Other relatives – 9%. Grandmother – 7%.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 4, 2020
New customer journeys are emerging as digital adoption accelerates during COVID-19. These are journeys you’ll want to map, because a journey map is often the first opportunity to view the end-to-end customer experience and understand the wants, needs, and pain points of your customers as they navigate that journey. One good example is the journey […].
Omniconvert
MAY 4, 2020
With the abundance of high-quality eCommerce sites on the web, it’s no longer enough to simply provide baseline website functionality. The post 6 Strategies to improve your eCommerce UX appeared first on ECOMMERCE GROWTH Blog.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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MakeWebBetter
MAY 4, 2020
With rising technology and automation, eCommerce is skyrocketing. E-commerce business acquired 16.1% ($25 trillion) of the total retail sale in just two decades(2000-2020) replacing the conventional buying/selling method that started since time immemorial. If you are engaged in the eCommerce business, you may have observed that, even if analytics reveal high traffic and visitors have […].
Forrester eCommerce
MAY 4, 2020
Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession, we detail key ways businesses can use federal stimulus money to put customers at the center of everything […].
eCommerce Training Academy
MAY 4, 2020
Let’s start with 3 interesting consumer psychology stats about the importance of offering free shipping. Unconditional free shipping is a number 1 criterion for making a purchase online. Orders with free shipping average around 30% higher in value. 47% of shoppers indicated they would abandon a purchase if they got to checkout and found out free shipping wasn’t included.
Forrester eCommerce
MAY 4, 2020
In my new report, “The State Of Application Security, 2020,” some of the trends are. kind of discouraging. Applications remain the most popular attack vector, open source continues to infect everything, and too many industries are not investing in the application security controls they need. But you’re probably tired of reading bad […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
eCommerce Training Academy
MAY 4, 2020
Online retailers can’t afford ignoring Mother’s Day. It’s a major retail holiday. All Mother’s Day marketing campaign ideas will need to be communicated with email. That’s why I decided to gather a list of email subject lines you can use for all sorts of Mother’s Day email campaigns. 7 Free Shipping for Mother’s Day Subject Lines. Free Shipping Through Mother’s day.
Forrester eCommerce
MAY 4, 2020
Recientemente, los resultados de nuestra encuesta “PandemicEX” nos desvelaban que los españoles tienen una gran incertidumbre laboral, no confían en las medidas del gobierno y han puesto sus esperanzas en los directivos de sus empresas, pero… ¿qué están haciendo los bancos españoles para ayudar a sus clientes durante la crisis? En Forrester hemos observado que: […].
Omniconvert
MAY 4, 2020
Digital customer experience (DCX) is the way of the modern world. Since the offset of the COVID-19 crisis, digital communication. The post Providing a Top-Notch Digital Customer Experience Is More Crucial Than Ever appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
MAY 4, 2020
Apple did well with its Q1 2020 earnings given the circumstances and that nearly 15% of its revenue comes from China, on which it depends for both supply and demand for its products. Apple generates about 85% of its revenue from product sales and less than 15% from services. iPhones generate the bulk of this […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Sailthru
MAY 4, 2020
While we have just flipped the calendar to May, it feels like time has paused in the month of March. Everything about our routines has changed; we’re now commuting from the kitchen to our make-shift offices in the dining room, working out in our living rooms instead of a studio…the list could go on and on. The way we’re celebrating holidays has also changed, with birthdays, religious occasions, and now Mother’s Day taking place via video call and not at our typical family diner brunch.
Forrester eCommerce
MAY 4, 2020
Sometimes it doesn’t feel like everyone’s on the same page about what “good” looks like. It’s been about two weeks since MITRE published the results of round 2 of its enterprise ATT&CK evaluation, which means that about every one of the participants has had time to publish blogs with their own interpretation of how to […].
Retail Technology Review
MAY 4, 2020
StoreKit has produced free software for independent restaurants, shops, and other businesses, to transform themselves into online cash stores during the pandemic.
SheerID
MAY 4, 2020
SheerID’s Identity Marketing Platform allows brands to send gated, personalized offers to members of the military and hundreds of other consumer tribes.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
MAY 4, 2020
Scurri, the cloud-based software provider that connects and optimises the eCommerce ordering, shipping, and delivery process has been named among the top 50 retail tech start-ups operating globally, according to a new report published by RWRC – home of Retail Week and World Retail Congress.
SheerID
MAY 4, 2020
SheerID’s Identity Marketing Platform allows brands to send gated, personalized offers to members of the military and hundreds of other consumer tribes.
ChannelAdvisor
MAY 4, 2020
If we’ve learned one thing in the e-commerce industry during the COVID-19 pandemic, it’s that brands and retailers need to be agile. Things are changing week to week, so your business needs to be able to react to current events as they’re happening. . Just like the GMV category fluctuations we’ve tracked over the past couple of months, we’ve also seen both advertising spend and sentiment fluctuate pretty dramatically.
SheerID
MAY 4, 2020
SheerID’s Identity Marketing Platform allows brands to send gated, personalized offers to members of the military and hundreds of other consumer tribes.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
OracleBlogs
MAY 4, 2020
Right now, merchants, CFOs, and CEOs are grappling with many questions: “When should I reopen stores?,” “Which ones should I open first?,” and “What product assortment do I put in each store?” For answers, retailers have to evolve to more detailed location planning that includes both product mix and weekly sales plans.
SheerID
MAY 4, 2020
SheerID’s Identity Marketing Platform allows brands to send gated, personalized offers to members of the military and hundreds of other consumer tribes.
Ecommerce Platforms
MAY 4, 2020
In case you’re wondering, the answer is yes. An automatic Magento to PrestaShop migration is actually possible. And no, I don’t think there’s a reliable one-click tool that can automatically import Magento to PrestaShop. We’re yet to come across one. So, what exactly am I talking about here? Well, the truth is, I’ll be introducing you to a different type of tool.
ESW
MAY 4, 2020
The need to advertise your brand on Facebook used to be virtually undeniable. What other platforms could give you direct access to your ideal consumer with granular targeting options? Facebook demographics are changing, however. With the rise of competing social media sites and discomfort at the way Facebook shares and monetizes user data, it seems like advertising on the platform might not be such an obvious choice.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
ROI Revolution
MAY 4, 2020
Published May 4, 2020. Virtually every economy on the planet is feeling the weight of COVID-19 and ecommerce on their shoulders. It feels like the entire marketing ecosystem is changing right before our very eyes. Consumer buying behavior essentially changed overnight. The virus’s speed and unpredictability in the beginning weeks of the pandemic has translated into uneasiness and uncertainty in the marketplace, as well.
Onilab User Guides
MAY 4, 2020
Are you currently preparing for an upcoming interview with a Salesforce administrator? You’ve come to the right place as on this page, we’ve gathered the common Salesforce admin interview questions with answers. We’ll gladly share the Q&As that are favored by interviewers with you, as well as give some additional recommendations regarding what to have in mind.
ROI Revolution
MAY 4, 2020
Published May 13, 2020. Optimizing your paid and organic search strategies will supercharge your customer acquisition. On May 20 at 2pm , we’re teaming up with Digital Commerce 360 to show you strategic insights on strengthening both channels. Save your spot! Since COVID-19 started dramatically impacting daily life in the United States, time spent on mobile devices has seen a significant increase.
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