Forrester eCommerce

APRIL 13, 2018

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. My colleague, Ryan Skinner, defines content marketing as: A marketing strategy where brands create interest, relevance, and relationships with customers by producing, […].

B2B 294

B2B Channel Marketing Customer 294

Groove

APRIL 13, 2018

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. Although a lot has changed, it’s important to understand that the future of SEO driven by the way humans search, and not search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

SEO 225

SEO Recommendation Blog Definition 225

Salsify

APRIL 13, 2018

Takeaway: The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large portfolio of brands to take advantage of digital opportunities and are reaping the rewards. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper, shares three things every CPG brand can do based on his successful experience enhancing product content on Walmart.com.

eCommerce Marketing 60

eCommerce Marketing eCommerce Management Consumer 60

Blue Acorn

APRIL 13, 2018

In honor of Magento’s tenth anniversary, we asked a few members of our team to share their favorite memories over the years. Dedric Guest, Director of Development. “My favorite Magento memory has to be building my first custom feature on the platform. It was a custom donations module that allowed customers to add a donation of any amount to their order while in the cart or on the order review step.

Magento 40

Magento Demo eCommerce Customer 40

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Smile.io

APRIL 13, 2018

Editor’s Note: This post was originally published July 10, 2014 and was updated for accuracy and comprehensiveness on April 13, 2018. Customer retention is the activity that a retailer performs in order to reduce customer churn and improve customer lifetime value produced.

Customer Retention 37

Customer Retention Customer Improvements Retail 37

Powerinbox

APRIL 13, 2018

AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so there’s less wasteful spending.

Marketing 34

Marketing Social Media Improvements Consumer 34

eCommerceFuel

APRIL 13, 2018

[Insert Laura’s intro here]. You’ll learn: [Insert Laura’s points here]. Subscribe: iTunes | Stitcher. (With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com ). Andrew : Welcome to the eCommerceFuel Podcast, the show dedicated to helping high six and seven-figure entrepreneurs build amazing online companies and incredible lives.

Marketing 31

Marketing Books Payment Services WooCommerce 31

iQmetrix

APRIL 13, 2018

Think of in-store retail technology as electricity in your home. It has little value on its own, but when combined with other elements, it can have a huge impact on your life—or in this case, your business. Say watt? It's true!

Technology 22

Technology Other Retail Omnichannel 22

Kissmetrics

APRIL 13, 2018

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving , you have to stay on your toes as you figure out how to engage on them.

Social Media 241

Social Media Clothing Travel Jewelry 241

Klaviyo

APRIL 13, 2018

We’ve been super excited to hear all the feedback from our customers who’ve already set up the new Back In Stock flow feature. You’ve been reporting great results from this flow, with a revenue per recipient that’s between 2x and 25x higher than the next-best performing flow. These are the kind of results that we hope for when we release a new feature, but we also got some feedback that you needed more control over how many emails we send based on your current inventory

Subscription 70

Subscription Shopify Improvements Customer 70

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations