Tue.Dec 15, 2020

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IoT Solutions Power Safe, Speedy and Cold COVID-19 Vaccine Delivery

Forrester eCommerce

What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].

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How To Share Brand Mission and Ways to Give Back During the Holidays

BigCommerce

The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…

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The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Forrester eCommerce

I remember the first time I saw a Google Doc. It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].

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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, there are some SEO techniques that deliver high value for low effort.

SEO 358
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Three Sales Methodology Trends We Can All Get Behind

Forrester eCommerce

This progress from methodology vendors is encouraging for sales leaders, sales enablement teams, and for the vendors themselves.

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Make it Big 2020 Spotlight: Sell Where Your Customers Are With a Social Commerce Strategy with Nathan Lam

BigCommerce

Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative.

More Trending

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What Data Can You Pull From Cookie Tracking?

Kissmetrics

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Sounds innocent, right? Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. This is just one of the latest legal issues facing online marketers today.

eCommerce 320
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Security Vendors: It’s Time To Come Clean About Intrusions

Forrester eCommerce

The intrusion into SolarWinds, FireEye, and multiple US Government agencies continues to roil the cybersecurity world. In only a few days, a slew of additional details have emerged about the scope of the intrusions with more surely to come. Security vendors spend all their time talking about security, but not in a way that’s useful […].

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How to Start a Podcast in 14 Days

Kissmetrics

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that.

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On The Sixth Day Of Christmas, My Analyst Gave To Me: Six Demand And ABM Planning Tips For 2021

Forrester eCommerce

This is the fifth in a series of blog posts that provide demand and account-based marketing best practices in honor of the 12 days of Christmas.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Navigating the Hurdles of Fitting Room and Clothing Disinfection Procedures

Retail TouchPoints

Shopping for clothing used to be a satisfying, carefree pastime. But the pandemic halted the act of shopping as we know it. Retail store owners have unique obstacles to overcome. Small, enclosed areas such as a fitting room can increase the risk of viral infection. And customers touching or trying on clothing adds to the risk of spreading the coronavirus.

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EU Digital Markets And Services Acts: A Bold Move

Forrester eCommerce

In a recent interview, French President Macron said “The United States Has The GAFA (Google, Apple, Facebook, and Amazon), China has the BATX (Baidu, Alibaba, Tencent, and Xiaomi). And Europe? We have the GDPR. It’s time to have our own technological sovereignty and not depend only on American or Chinese solutions!” As we recently analyzed […].

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Apple Offers Two-Hour Shipping Using Stores as Distribution Hubs

Retail TouchPoints

Apple has launched two-hour shipping on items in its store in “most metros,” according to its website. The service costs $5 and will be available for a limited time only. The deliveries can be made in a no-contact manner and utilize verbal confirmation instead of signature proof, at the shoppers’ request. Shoppers can still request free next-day delivery on any in-stock Mac, iPad, iPhone, Apple TV or Apple Watch, with two-day delivery on other products.

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OpenCart vs Shopify (Dec 2020) – The Basics

Ecommerce Platforms

Building an online store has never been easier. These days, there are tons of tools to help you get started, including a wide range of ecommerce store building solutions and ecommerce platform options. However, it’s often difficult to figure out which service you should be using. Do you need an online store solution that comes pre-built with payment gateways and templates, as well as various extra advanced elements like SEO functionality?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Haglöfs Selects PLM Software to Better Manage 900 Annual Product Releases

Retail TouchPoints

Haglöfs , a Swedish outdoor clothing, footwear and hardware retailer, has selected Centric Software’s product lifecycle management (PLM) solution. Haglöfs chose the platform to help manage its Autumn/Winter and Spring/Summer product collections, each of which call for the creation of 400 to 450 styles annually. The retailer’s previous PLM system had limited capabilities and only housed product-related processes related to the clothing lines, while also requiring a lot of manual work.

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5 Ecommerce Strategies for More Sales After the Holidays

BigCommerce

Retailers get back what they put in when it comes to the holiday season.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Reading Time: 7 minutes. When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. But the reality is that sometimes the situation doesn’t turn out the way they’d hoped, planned, or expected. When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—

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The Ultimate CVO Guide – RFM model: Potential Lovers

Omniconvert

The previous chapter of our CVO guide focused on Flirting customers and we presented some of the tactics you can. The post The Ultimate CVO Guide – RFM model: Potential Lovers appeared first on Omniconvert Ecommerce Growth Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Tips for Making Effective Snapchat Ads

ecomdash

Social media is on the rise, so why not take advantage of it? Learn how to make effective Snapchat ads and boost your online sales. The post Tips for Making Effective Snapchat Ads appeared first on Ecomdash.

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WooCommerce B2B: Setup Your Wholesale Store With WooCommerce [The Complete Guide]

MakeWebBetter

The eCommerce sector is witnessing incredible growth with every passing year. And, so the market trend followers, from small to medium businesses, all are seen shifting to various online platforms. Certainly, this transition is not limited to retail sellers and service providers. B2B businesses are also very much in favor of following the trend too. […].

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The Five Email List Management Best Practices

Omnisend

Reading Time: 7 minutes. You often hear marketers speaking in reverent tones about their email lists, discussing the importance of ‘hygiene’ and keeping it ‘healthy’ as if it’s some kind of precious and fragile living organism. When you think about it, you begin to understand why. Nurturing an email list , from the sign-up of your very first subscriber all the way to a thriving, bountiful source of revenue, is an ongoing process akin to keeping a garden, or raising a child.

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How to design effective display ads: Design components 101

Liveintent

Let’s face it; capturing audience attention isn’t easy. Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices. Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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What is 3PL and Should Your Brand Consider It?

Wiser

As an eCommerce or direct-to-consumer business , you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks. You might be able to get away with keeping your inventory in your living room or garage, or having family and friends help with shipping for a while, but as you scale, that will get comically unwieldy for you (and your loved ones).

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Christopher & Banks weighs strategic options, including bankruptcy

RetailDive

After making progress prior to the pandemic, the women's apparel retailer indicated that it might not be able to withstand its current financial strain.

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Government rejects new law to protect shopworkers

TalkingRetail

The government has once again rejected the need for a bill to protect shopworkers from violent attacks. Responding to questions from Daniel Zeichner MP and shadow home affairs minister Bambos Charalambous, minister of state for crime and policing Kit Malthouse told the House of Commons that the government didn’t “yet” see a case for a.

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Amazon Fashion launches custom T-shirt sales

RetailDive

Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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From headlines to shopping baskets: How U.K. consumers responded to changing C-19 restrictions in 2020

Profitero

As Covid-19 restrictions changed in the U.K. over the last 9 months, Amazon search trends gave insight into how consumers responded. From panic buying essentials to adopting new hobbies and embracing the outdoors, consumer behaviour shifted dramatically in response to ‘the new normal’. Check out the timeline below to discover which trends saw the biggest spikes this year (don’t forget to click through for the full year): The post From headlines to shopping baskets: How U.K. consumers respo

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What is customer engagement?

Omniconvert

There are three main pillars of growth that you can rely on in your business strategy: customer retention, loyalty, and. The post What is customer engagement? appeared first on Omniconvert Ecommerce Growth Blog.

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Few consumers are happy with their online shopping experience: report

RetailDive

As more consumers turn to e-commerce, frustration with retailers' websites and apps could create headaches.

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What Are the Top Omnichannel Commerce Trends You Need to Know? | DSI

Salsify

Is it wise to be making predictions when the world is so uncertain? In the case of the retail marketplace, it’s not only wise — but necessary.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio