Tue.Sep 08, 2020

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5 Instagram Best Practices To Increase Online Conversions

Groove

What was once an endless feed of photos has transformed into a what is now a world full of limitless ROI potential for businesses. Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. Instagram Best Practices. Whether you're an eCommerce store or a brick-and-mortar retailer using Instagram as part of your social media strategy , be sure to follow these Instagram best practices to engage users at every stage of the buyer's journey, drive more organic

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Navigate The Enterprise Collaboration Landscape In China

Forrester eCommerce

The Enterprise Collaboration (EC) market in China has rapidly evolved over the past few months. 2019 was rich in new product launches, several existing and new vendors released their team messaging and videoconferencing products and solutions. Content development tool vendors improved offerings for office productivity, content services, and collaborative work management.

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Kohl’s Upgrades Loyalty Program With Kohl’s Cash Tie-In

Retail TouchPoints

After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.

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How to Choose The Right Local SEO Agency

Kissmetrics

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth.

SEO 271
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’

Retail TouchPoints

Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the company’s Polestar 2 at Macy’s Union Square in San Francisco, using AR and VR to see the car in different configurations and environments. The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

More Trending

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The Best Tools for Ecommerce to Drive Sales

Omnisend

Reading Time: 10 minutes. With the ecommerce industry continuing to grow at an exponential rate , the number of tools, plugins, software, and platforms keeps rising too. This is great for those of us running ecommerce businesses – we have a wealth of time-saving and revenue-driving aids to choose from, right at our fingertips. However, like so many aspects of modern life, having so much choice can be overwhelming and make it difficult to know what is best for our specific needs.

eCommerce 157
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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels.

Consumer 130
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ShipBob vs Shopify Fulfillment Network: Which is better? (Sep 2020)

Ecommerce Platforms

Order fulfillment is one of the most important things any business owner will need to consider when setting up an ecommerce store. The only way to earn the trust and loyalty of your target audience is to ensure that the products they buy get to them as quickly as possible. The good news is that you don’t have to handle everything from inventory management to shipping on your own.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels.

Consumer 130
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Toffifee unveils £1.8m TV advert campaign

TalkingRetail

Confectionery brand Toffifee is launching a new advert as part of a £1.8m campaign. The advert will air on 14 September and run until 1 November across TV and video- on-demand channels. The brand said the advert aims to drive sales by showcasing Toffifee’s ability to “bring the family together with its delicious ingredients, perfect.

Channel 127
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Top 9 Marketing and Advertising Metrics for eCommerce Business Owners

Omniconvert

Growing your eCommerce business is infinitely harder if you don’t have a firm grasp of your finances. After all, how. The post Top 9 Marketing and Advertising Metrics for eCommerce Business Owners appeared first on ECOMMERCE GROWTH Blog.

eCommerce 113
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Retail Industry Awards 2020: shortlist unveiled

TalkingRetail

The shortlist has been announced for the 2020 Retail Industry Awards. Now entering their 25th year, the Retail Industry Awards are firmly established as the ‘Oscars’ of the grocery industry, rewarding excellence across a raft of different categories, from the smallest independent stores to the largest of the multiples. The shortlist for 2020 is as.

Retail 124
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Dynamic Pricing and Price Discrimination: What’s the Difference?

Wiser

Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different. Both involve changing the price of a product or service depending on market conditions or customer attributes, but the way they’re executed reveals that there are some important differences between the two.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Couple relaunches store with the help of Appleby Westward

TalkingRetail

Husband and wife team Michelle and Jason Appleyard have transformed the fortunes of their convenience store in High Littleton, near Bath, with the help of Spar wholesaler Appleby Westward. The couple bought Dando’s Convenience Shop, which had been in the Dando family for nearly 75 years, and turned it into a Spar store. They gutted the.

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I’m Joining FastSpring as CFO to Build a Great Business and a Great Culture

FastSpring

My transition to joining FastSpring as the new Chief Financial Officer did not go exactly how I had planned. In the midst of a global pandemic and nation-wide social unrest, to say I joined the team at an interesting time is an understatement. Despite all the global and local complexities surrounding our daily lives, one thing has remained constant for me.

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Spar offers new evening meal solutions

TalkingRetail

Spar has added a selection of own-label products designed for the meal for tonight occasion. Available from 10 September, 10 new products are being added to the range: three ready meal lines, four prepared veg lines, two pizzas, and one chilled flatbread. The symbol group has developed a ‘mix and match’ evening meal deal for.

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What's in a flagship?

RetailDive

A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.

Retail 121
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Country Life celebrates 50th anniversary with consumer competition

TalkingRetail

Saputo Dairy UK is running a consumer giveaway on Facebook to celebrate the 50th anniversary of its Country Life butter brand. The giveaway will go live on 14 September and run until 24 September, offering consumers the chance to win one of five luxury picnic hampers worth £160. Emilie Grundy, butters and spreads marketing controller.

Consumer 114
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What is an Amazon ASIN? What it Does and How to Get One

ecomdash

What is an Amazon ASIN? Do you need one? How do you get one? In this guide, we explain what every ecommerce retailer needs to know about Amazon ASIN numbers. The post What is an Amazon ASIN? What it Does and How to Get One appeared first on Ecomdash.

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Post Office sees cash deposits rise in August

TalkingRetail

Post office branches continued to see increasing numbers of cash deposits in August, new research reveals. The second Post Office Cash Tracker shows business deposits increased by 3.1% year-on-year in August, while personal deposits rose 16.3% year-on-year in August. Cash deposits specifically by business customers amounted to £831m in August, compared to £313m In April.

Customer 110
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Introduction to Amazon’s Sponsored Display: Sponsored Display 101

ROI Revolution

September 8, 2020. Late last year, Amazon introduced their new Sponsored Ad format, Sponsored Display. This is a cost-per-click display ad format with simple, automatically generated creative. There’s several different targeting options, all based on things other than search terms. Depending on the targeting settings, this ad format shows on or off Amazon.com.

Other 78
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Henderson Retail opens £3m Millisle supermarket

TalkingRetail

Henderson Retail has opened its £3m Eurospar community supermarket on Moss Road, Millisle in Northern Ireland, creating 25 new jobs in the local area. The build, which began pre-lockdown and lasted eight months, replaces the original Spar store on Main Street. Henderson’s retail director, Mark McCammond, said: “We have retained the 15-strong team from the.

Retail 110
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12 Tips for Customer Retention During COVID-19

Omniconvert

The customer is the king! It is the most important ingredient that makes any business a success or a failure. The post 12 Tips for Customer Retention During COVID-19 appeared first on ECOMMERCE GROWTH Blog.

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Highland Spring kicks off sustainability campaign

TalkingRetail

Bottled water brand Highland Spring has launched a new campaign to “highlight how provenance, responsible stewardship, and environmental sustainability are at the heart of the brand”. The “Made by Nature, Protected by Highland Spring” campaign is running from this month across digital channels, featuring the brand’s 100% recycled and recyclable eco bottle and TV and.

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Mall of America reportedly preps more than 200 layoffs

RetailDive

Owner Triple Five Group leveraged the experience-rich center to prop up its newer American Dream project, and both are stymied by the pandemic.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Social Distancing Tools launches new range of sanitising stations

TalkingRetail

Social Distancing Tools is launching a range of hand sanitiser stations for convenience stores and foodservice operators. The company is launching 10 different units, including free-standing, table-top, and wall mounted stations. Each until comes with a bottle of 70% alcohol hand sanitiser gel in a range of sizes from 500ml to five-litres. There is also.

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Fashion rental startup Wardrobe launches nationwide

RetailDive

The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items.

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Co-op to reopen new-look Hereford store

TalkingRetail

Co-op is set to reopen its Grandstand Road food store, in Hereford, following a £1.5m investment. The 11,500sq ft store will re-launch on Thursday (10 September), after a 10-week programme of works. The new-look store features Costa Coffee Express, Amazon Lockers, free customer car parking, and enhanced bakery. In addition, from the 22 October, the.

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Neiman Marcus gets court OK on bankruptcy plan

RetailDive

The luxury retailer aims to shed some $4 billion in debt and exit Chapter 11 by the end of September.

Retail 96
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib