Tue.Nov 06, 2018

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Food Ecommerce: 9 Brands with Drool-Worthy Marketing


The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? But let’s put that number in context within the overall food industry.

Data commercialization isn’t easy – and many initiatives will fail.

Forrester eCommerce

The hype around big data got several things right: data volumes are big and growing quickly. Digital transformation – as well as the growing adoption of IoT and the ubiquity of the device (aka “mobile phone”) that we all carry with us – has accelerated the growth of data.

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Instagrammable Moments: 5 Reasons Why Your Stores Need Them This Holiday Season

Retail TouchPoints

By Alicia Esposito , Content Strategist If the pop-up phenomenon has taught us anything, it’s that a great experience is just as critical as a great product. More and more, we’re seeing experience exceeding — even replacing — products.

Predictions 2019: Expect A Pragmatic Vision Of AI

Forrester eCommerce

Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked meaningful results. Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018).

The Future of Content Marketing: It’s Not What You Think


Have you heard the saying, “content is king?”. Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words.

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More Trending

It always comes down to turnout

Steve Dennis

As the US goes to the polls today, it really doesn’t matter whether one identifies as a Democrat, Republican, Libertarian or whatever. Whether we prefer Beto or Ted, Andrew or Rod, Stacey or Brian means precisely nothing if we don’t go vote.

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value. Since then, […].

Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

If you’re seeing mediocre performance and customer complaints on your eCommerce site (or you’re simply envying a competitor’s flashy new site), you might be tempted to start over. . Trash the old site and come up with something brand new. Because new has to be better, right? Not necessarily.

Predictions 2019: The Internet Of Things

Forrester eCommerce

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges. Firms must identify strategies and methods to secure, manage, and support the rapidly growing number of smart, connected IoT devices […]. internet of things (IoT) IoT security subscription billing predictions 201

BigCommerce Enterprise Review and Everything You Need to Know

Ecommerce Platforms

It's a very exciting time at present for BigCommerce. In the summer of this year, they expanded their offices into Europe after successfully raising $64 million.

New Research Survey: Video Technologies For CX And EX

Forrester eCommerce

We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies.

11 Customer Retention Tools for Exponential Growth

Bootstrapping Ecommerce

11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business. The post 11 Customer Retention Tools for Exponential Growth appeared first on Bootstrapping Ecommerce. Conversion Optimization Operations & Customer Service Strategy & Analytics

In The Absence Of Business Ownership, CIOs Should Lead Design Management In Your Firm

Forrester eCommerce

Leading design-minded firms understand that design is the link between creativity and innovation. However, the road to becoming a design-minded firm is not easy. The biggest barrier to success is a lack of ownership of design management.

Conversion Boosting Strategies for BFCM


In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9

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Predictions 2019: The Ebb And Flow Of VC Dough

Forrester eCommerce

Marc Andreessen once said, “Raising venture capital is the easiest thing a startup founder is ever going to do.” That’s a bit of hyperbole from Mark, but there’s a lot of truth to it if one’s timing is right. Technology startup markets can go through periods of irrational exuberance in which money seems to grow on trees. Those […]. emerging technology Manufacturing marketing technology predictions 2019 retail

Add Personalization and Facilitate Opt-ins with Workflow Prioritization


Pumpkin spices and chill weather may fill the fall air, but the changing of seasons also brings new capabilities to the Bronto platform that will help you prioritize your workflows. The post Add Personalization and Facilitate Opt-ins with Workflow Prioritization appeared first on Bronto Blog.

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Predictions 2019: Business Insights Are A Many-Splendored Thing — Data Is Meant For More

Forrester eCommerce

Enterprise Mindsets About Data Are Changing Give me a dashboard. Give me a report. Give me better insights. If that’s your approach, it’s old-school and you’re falling behind. Leading enterprises have shifted their data sensibilities to action-oriented insights. Interesting” is no longer the standard for business insights efforts. Instead, insights projects must draw a straight […]. predictions 2019


How to ‘Ship-From-Store’ – the Right Strategy!


How to ‘Ship-From-Store’ – the Right Strategy! Ship-from-store is the concept of using stores as fulfillment centers. Since retailers’ physical stores are closer to most customers than the typical warehouse, last mile costs become lower.

Black Friday Cyber Monday Pricing Tips to Boost Online Sales


Almost every e-commerce retailer has their eyes on Cyber Monday all year around and it’s finally arrived! By filling up their online stores with the best deals and huge discounts, online retailers aim to get a portion of the cake. Last year they spent $3.45

5 Black Friday and Cyber Monday Tips for Software and SaaS Businesses


As software or SaaS businesses, you don’t have to worry about crazy shoppers camping outside your store or rioting in your aisles. But you do have some other things to worry about on Black Friday and Cyber Monday. Your site and app will probably experience traffic spikes that you will only see during BFCM. With increased traffic, comes increased sales—something every business owner wants. But it’s not that simple.

Ghostbusters unite: How to combat the ghost economy


We know that the ghost economy leads businesses to lose an average 11.7% of sales every year, totaling a huge global cost of $1.75 trillion annually. Then there’s the detrimental impact that issues like stockouts have on customer loyalty and profitability.

How to Increase eCommerce Traffic


Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue.

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How Emojis Improve a Rewards Program


If I asked you to identify this Disney movie, could you do it? Reward Program Strategy

Episode 61 – The State of Amazon with James Thomson of Buy Box Experts and Prosper Show

eCommerce Evolution

If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show.

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Digital vs Printed Catalog: Weighing The Costs


Decades ago, printed catalogs were the favored child. Companies large and small would spend a solid chunk of their advertising budgets on these thick catalogs; despite being costly, there was simply no other way of getting your information out to the public.

ICYMI Meetup 2018: An Atmosphere Unlike Anything Else


That’s a wrap! Meetup 2018 has come and gone, but with new connections made, ideas shared with the community of leaders, and thought-provoking discussions had, the conversation is far from over. And we owe this feeling and a great experience to all our energetic attendees, knowledgeable speakers, and engaged sponsors. Wireless Trends Repair Omnichannel Retail

5 Ways Sailthru’s User Profiles Make Marketers’ Lives Easier


Countless studies have shown that consumers prefer personalization when it comes to marketing communications. And in the age of Amazon and Netflix, they’ve come to expect personalized recommendations.

3 Key Trends to Watch in Digital Commerce


Why Dynamic Yield’s partners are core to the experiences we deliver

Dynamic Yield

Partners are core to what we do, helping us improve our platform and develop new products, as well as influencing how we work with clients to achieve success. The post Why Dynamic Yield’s partners are core to the experiences we deliver appeared first on Dynamic Yield.