Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].
Kissmetrics
NOVEMBER 6, 2018
Have you heard the saying, “content is king?”. Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic.
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Forrester eCommerce
NOVEMBER 6, 2018
Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value.
RTP blog
NOVEMBER 6, 2018
By Alicia Esposito , Content Strategist If the pop-up phenomenon has taught us anything, it’s that a great experience is just as critical as a great product. More and more, we’re seeing experience exceeding — even replacing — products. This holiday season, retailers must take cues from pop-up experiences and brand installations to create beautiful “Instagrammable moments” that connect consumers’ digital and physical worlds, according to Melissa Gonzalez, Founder and CEO of The Lion’esque Group.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
NOVEMBER 6, 2018
Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges. Firms must identify strategies and methods to secure, manage, and support the rapidly growing number of smart, connected IoT devices […].
Bootstrapping Ecommerce
NOVEMBER 6, 2018
11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business. The post 11 Customer Retention Tools for Exponential Growth appeared first on Bootstrapping Ecommerce.
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Inflow Insights
NOVEMBER 6, 2018
If you’re seeing mediocre performance and customer complaints on your eCommerce site (or you’re simply envying a competitor’s flashy new site), you might be tempted to start over. . Trash the old site and come up with something brand new. Because new has to be better, right? Not necessarily. In this post, we’ll explain the risks and costs of massive redesigns, along with our recommendation for how to proceed.
Forrester eCommerce
NOVEMBER 6, 2018
Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked meaningful results. Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018). And budgets remain low in contrast to the ROI and transformation expectations for AI (under $2M […].
Wiser
NOVEMBER 6, 2018
Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3 percent of all clicks across Adwords or Google Shopping campaigns in the first two months of 2018. . The bottom line is that retailers are spending more on Google Shopping ads than traditional text ads, and those ads are generating clicks from interested consumers.
Forrester eCommerce
NOVEMBER 6, 2018
Our “midsize digital experience agency” Wave came out today. While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean better.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
UpSellIt
NOVEMBER 6, 2018
In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile devices.
Forrester eCommerce
NOVEMBER 6, 2018
Marc Andreessen once said, “Raising venture capital is the easiest thing a startup founder is ever going to do.” That’s a bit of hyperbole from Mark, but there’s a lot of truth to it if one’s timing is right. Technology startup markets can go through periods of irrational exuberance in which money seems to grow on trees. Those […].
FastSpring
NOVEMBER 6, 2018
As software or SaaS businesses, you don’t have to worry about crazy shoppers camping outside your store or rioting in your aisles. But you do have some other things to worry about on Black Friday and Cyber Monday. Your site and app will probably experience traffic spikes that you will only see during BFCM. With increased traffic, comes increased sales—something every business owner wants.
Forrester eCommerce
NOVEMBER 6, 2018
We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. If you complete the […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
NOVEMBER 6, 2018
We know that the ghost economy leads businesses to lose an average 11.7% of sales every year, totaling a huge global cost of $1.75 trillion annually. Then there’s the detrimental impact that issues like stockouts have on customer loyalty and profitability.
Forrester eCommerce
NOVEMBER 6, 2018
Leading design-minded firms understand that design is the link between creativity and innovation. However, the road to becoming a design-minded firm is not easy. The biggest barrier to success is a lack of ownership of design management. If the business executives are reluctant to own design, then CIOs are best placed to lead and refocus […].
Salsify
NOVEMBER 6, 2018
Improvements in mobile checkout, integration with social media, Google’s local inventory and Maps, and the rise of in-app purchases has transformed online shopping from “the purchase of products from a website” to a series of interconnected digital interactions that facilitate the delivery of products to consumers.
Forrester eCommerce
NOVEMBER 6, 2018
Enterprise Mindsets About Data Are Changing Give me a dashboard. Give me a report. Give me better insights. If that’s your approach, it’s old-school and you’re falling behind. Leading enterprises have shifted their data sensibilities to action-oriented insights. “Interesting” is no longer the standard for business insights efforts. Instead, insights projects must draw a straight […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Bronto
NOVEMBER 6, 2018
Pumpkin spices and chill weather may fill the fall air, but the changing of seasons also brings new capabilities to the Bronto platform that will help you prioritize your workflows. The post Add Personalization and Facilitate Opt-ins with Workflow Prioritization appeared first on Bronto Blog.
Dynamic Yield
NOVEMBER 6, 2018
Partners are core to what we do, helping us improve our platform and develop new products, as well as influencing how we work with clients to achieve success. The post Why Dynamic Yield’s partners are core to the experiences we deliver appeared first on Dynamic Yield.
Prisync
NOVEMBER 6, 2018
Almost every e-commerce retailer has their eyes on Cyber Monday all year around and it’s finally arrived! By filling up their online stores with the best deals and huge discounts, online retailers aim to get a portion of the cake. Last year they spent $3.45 billion online on Cyber Monday and it became the biggest.
eCommerce Evolution
NOVEMBER 6, 2018
If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show. In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including: Sales Tax! This can be some scary stuff.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
iQmetrix
NOVEMBER 6, 2018
That’s a wrap! Meetup 2018 has come and gone, but with new connections made, ideas shared with the community of leaders, and thought-provoking discussions had, the conversation is far from over. And we owe this feeling and a great experience to all our energetic attendees, knowledgeable speakers, and engaged sponsors.
ItemMaster
NOVEMBER 6, 2018
Decades ago, printed catalogs were the favored child. Companies large and small would spend a solid chunk of their advertising budgets on these thick catalogs; despite being costly, there was simply no other way of getting your information out to the public. Now, the Internet is the go-to choice for marketing — understandably, considering just how much information it contains.
Smile.io
NOVEMBER 6, 2018
If I asked you to identify this Disney movie, could you do it?
Payoneer
NOVEMBER 6, 2018
Online sellers should put at least as much effort into customer retention as you do into acquisition. A strong retention strategy pays big dividends in the long run for your business. The following is an overview of key strategies and tips to help you retain customers and optimize your profits. Conduct Routine Research. It is difficult to retain customers without asking them what they want and what they think about your business.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Optimizely
NOVEMBER 6, 2018
The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? But let’s put that number in context within the overall food industry. Food ecommerce is expected to account for just 2.5% of total US food and beverage retail sales this year.
Groove
NOVEMBER 6, 2018
Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. That's why we've outlined six easy ways to increase visitors to your online store. How to Increase eCommerce Traffic.
Ecommerce Platforms
NOVEMBER 6, 2018
It's a very exciting time at present for BigCommerce. In the summer of this year, they expanded their offices into Europe after successfully raising $64 million. Additionally, they've joined the Amazon Marketplace Developer council to aid Amazon Pro Sellers, as well as announcing integrations such as Chase Pay, We Pay and Instagram shopping. Alongside this their Enterprise package, which was launched in 2015 has seen significant growth.
Groove
NOVEMBER 6, 2018
Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. That's why we've outlined six easy ways to increase visitors to your online store. 6 Ways to Drive Traffic to Your Online Store.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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