Tue.Jan 14, 2020

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HubSpot & BigCommerce Integration: BigCommerce Abandoned Cart

Groove

We love BigCommerce for many reasons – its flexible APIs, low cost of ownership, and overall product investment in making a user-friendly cloud-based eCommerce platform. Additionally, we love the platform’s flexibility to seamlessly integrate with abandoned cart apps. What is Cart Abandonment? An abandoned cart occurs when a customer adds one item or more to their shopping cart but exits out of a website before purchasing the item(s). 69.57% is the average online shopping cart abandonment rate a

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You Can Have My Old Business That Makes $381,722 a Month

Kissmetrics

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.

Webinar 329
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The Future Of Contact Center Work: How To Source New Agent Talent

Forrester eCommerce

As AI and automation infuse the contact center, the role of the is agent changing. Contact centers are already seeing: Agents losing their jobs. Modern self-service technologies are giving customers the ability to find answers to frequently asked questions and to resolve simple issues. This takes away the routine work of generalists and tier 1 […].

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Best SMS Marketing Software for Ecommerce in 2020

Omnisend

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy. At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text Read more The post Best SMS Marketing Software for Ecommerce in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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9 Actionable Lead Magnet Ideas to Gain More Customers for Your eCommerce Site

Omniconvert

As a professional marketer, I have always been very keen on eCommerce marketing. If you are running an eCommerce store, The post 9 Actionable Lead Magnet Ideas to Gain More Customers for Your eCommerce Site appeared first on ECOMMERCE GROWTH Blog.

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The Best Practices for Email Capture

Omnisend

Businesses continue to use email marketing to increase their profits and expand their customer base. However, some businesses need to build an email list, so they can rely on email capture strategies to get more people to sign up for their newsletters. By using email capture, you can help your business in various ways: Find Read more The post The Best Practices for Email Capture appeared first on Ecommerce Marketing Automation | Omnisend.

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5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. New Year’s resolutions feel like a battle between what you want to change this year and what you try to change every year. We know sticking to your New Year’s resolutions takes focus and a lot of hard work. While we probably can’t help you hit your fitness goals or lower your carbon footprint in 2020, LiveIntent is here to help you manage your inventory and explore opportunities to grow your revenue. .

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Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

eCommerce 107
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Ragnar Sass podcast: You need to challenge yourself all the time

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ragnar Sass, Founder & The post Ragnar Sass podcast: You need to challenge yourself all the time appeared first on ECOMMERCE GROWTH Blog.

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The toys are back in town: A reimagined Toys ‘R’ Us returns

Steve Dennis

As it turns out, reports of Toys ‘R’ Us’ death may have been greatly exaggerated. The iconic toy retailer—which filed for bankruptcy in 2017 after piling up more than $5 billion in debt—closed its more than 800 U.S. doors and seemed destined for the retail graveyard. Yet last week, Toys ‘R’ Us’ new parent company (Tru Kids Brands) announced that two new stores—one in Houston, the other in Paramus, New Jersey—would open in time for the holidays.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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6 Tips For Implementing Chatbots Into Your Selling Strategy

FastSpring

Using a chatbot to boost business growth has seen increasing popularity in recent years. According to a study by Oracle , 80 percent of businesses plan on using a chatbot by 2020. Whether it be to acquire new customers, provide support to existing customers, or build brand awareness, chatbots can take care of certain tasks that would be mundane to a real person.

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Another store bites the dust: Why retailers like Shopko fail

Steve Dennis

Last week, Shopko, the long-beleaguered department store chain, announced it would begin a complete liquidation. It now joins a growing list of once-prominent retail brands (Payless Shoes, Toys “R” Us, Gymboree) that first tried to shrink to prosperity , only to finally admit that the real issue was lack of customer relevance and that no turnaround was possible.

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Two decades in the making – the powerful strategies behind the Amazon recommendation engine

Dynamic Yield

Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon's book, brands can leverage winning strategies for their own personalization efforts. The post Two decades in the making – the powerful strategies behind the Amazon recommendation engine appeared first on Dynamic Yield.

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The 3 big problems with omnichannel retail

Steve Dennis

In early 1999, as a fairly recently minted VP, I found myself at a posh Arizona resort attending Sears annual “strategic leadership team” meeting. At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Weeks After New Years: What to do with your Newest Customers

Smile.io

Let’s talk about loyalty programs and how to cultivate repeat customers using thoughtful, relevant, on-and-off-site marketing efforts. You’ve built this new list of both subscribers and purchasers during the holiday season, now it’s time to nurture them into engaged audiences. Rewarding repeat purchases and loyal customers is one of the best ways to cultivate long-term relationships and advocacy.

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Gap, J. Crew, Hudson’s Bay and the Unrelenting Collapse of the Middle

Steve Dennis

It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall. In the United States it’s a virtual certainty that this year will end with physical stores sales not only being up year over year (again) but also, according to eMarketer , contributing more i

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Two decades in the making – the powerful strategies behind the Amazon recommendation engine

Dynamic Yield

Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon's book, brands can leverage winning strategies for their own personalization efforts. The post Two decades in the making – the powerful strategies behind the Amazon recommendation engine appeared first on Dynamic Yield.

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Wayfair, StitchFix And Pure-Play E-commerce’s Scaling Problem

Steve Dennis

Late last month, Wayfair, the leading online-only furniture brand, reported dramatic sales growth and yet year-over-year profits fell significantly. Unsurprisingly the stock took a steep hit. In its most recent earnings announcement, Stitch Fix, the online styling subscription service, reported sales up over 25%, yet profits were essentially flat.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Gain 20/20 Hindsight for 2020 to Grow Your Business

PERQ

The post Gain 20/20 Hindsight for 2020 to Grow Your Business appeared first on PERQ.

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Watering dead flowers

Steve Dennis

Many of us seem to be praying to a god of unending, unrelenting perseverance. If your social media experience is anything like mine, it’s not long before some form of never-give-up-ism hits your timeline. Then, most often, that person’s followers pile on with a hearty “you go girl”, #staystrong or encouragingly pithy aphorism (“it’s only a failure if you give up!”).

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Landing Page Builder: The Best Landing Page Creator Tools for 2020

Ecommerce Platforms

We've spent an extraordinary amount of time and dedication over the past few weeks to determine the best landing page builders on the market, and our investigation concludes that HubSpot Landing Pages is currently the best landing page builder, seeing as how it has impressive landing page building tools for teams, the pricing is reasonable, and you receive features such as conversion-ready templates, heatmapping a lead generation system and various integrations.

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Physical stores: Assets or liabilities?

Steve Dennis

Of course the obvious answer is “well, that depends.”. As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today’s retail apocalypse narrative is nonsense.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Increase eCommerce Sales with these Smart Retail A/B Tests

Wiser

How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are countless tactics in retail and the choices can feel overwhelming. Don’t worry, though! The good news is that there are ways to be confident in your decisions, and that starts with data.

eCommerce 153
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E-Commerce May Be ‘Only’ 10% Of Retail, But That Doesn’t Tell The Whole Story

Steve Dennis

It seems as if those who spend a lot of time worrying about the future of retail have fallen into one of two camps. There are the “retail apocalypse” proselytizers who would have us believe that virtually all shopping will eventually be done online, that most brick-and-mortar stores are doomed and that anyone who says otherwise is a dinosaur. At the other end of the spectrum are the disruption deniers who acknowledge that the retail climate is indeed changing but who take comfort in the fact tha

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How To Start an Ecommerce Business in 2020 – 6 Step Guide

Ecommerce Platforms

Selling products online has never been so popular and rewarding. Ecommerce business is booming. The stats analyzed by eMarketer predict that by 2021, the global ecommerce revenue is expected to reach $5 trillion. This is a by far, a descriptive indicator that suggests the existence of a steady momentum even for the looming ecommerce businesses. While there’s untapped potential that covers a wide scope in so many product niches, starting an ecommerce business can be a little overwhelming especial

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Ulta and Sephora keep defying the ‘retail apocalypse’

Steve Dennis

It seems like more and more brands didn’t get the ‘retail apocalypse’ memo. As many in the media shout “bring out your dead,” it turns out quite a few major retailers keep cruising along despite being heavily invested in physical stores. Sephora, which already has more than 1,100 locations (free-standing and within JC Penney stores), recently announced plans to open 35 new stores this year.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.