Forrester eCommerce
AUGUST 7, 2018
Many people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018. To be fair to anyone who believes IT cannot lead digital transformation, I’m referring to a new kind of IT: The technology team of […].
Kissmetrics
AUGUST 7, 2018
Have you noticed that Google is constantly making algorithm changes ? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works. Can you guess how many factors there are in Google’s algorithm?
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Forrester eCommerce
AUGUST 7, 2018
Hackers go after web applications because they are typically the most vulnerable. In fact, web application was the top data breach type, accounting for almost one in five confirmed data breaches, according to Verizon’s 2018 Data Breach Investigations Report. Security and risk decision makers are spending more on application security and increasing deployment of application […].
My Wife Quit Her Job
AUGUST 7, 2018
It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 7, 2018
Conversational computing has our attention. We have been talking to machines since as far back as 1961, when the world’s first digital speech recognition system, the IBM Shoebox, was released. The Shoebox could recognize digits and a grand total of 16 words. Cut to half a century later: Humanity is trying hard to fall in […].
My Wife Quit Her Job
AUGUST 7, 2018
Scott Voelker of The Amazing Seller, Greg Mercer Of Jungle Scout, Mike Jackness of EcomCrew and I are launching a brand new show called The 5 Minute Pitch. What is the 5 Minute Pitch? It’s a Shark Tank like show where we’ll be giving away 50,000 dollars to one lucky business. 32 companies will be selected to pitch Greg, Scott, Mike and I and the winner will be selected on a live show with all of us.
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Fastr
AUGUST 7, 2018
Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.
Bootstrapping Ecommerce
AUGUST 7, 2018
Diversifying your print on demand products leads to differentiation in your ecommerce niche, and differentiation leads to customer retention. The post 5 Reasons to Diversify Your Print On Demand Products appeared first on Bootstrapping Ecommerce.
Salsify
AUGUST 7, 2018
Today we announced that we have closed on a $43 Million Series D funding round. We’re incredibly grateful for the conviction from Greenspring Associates and our existing investors. All of these firms see fantastic investment opportunities every day, and knowing they’ve decided to bet on this team and this market is wonderful corroboration that we’re on the right track.
ecomdash
AUGUST 7, 2018
Podcasts have become a popular way for people to consume information these days. You can find in-depth discussions, how-to’s, interviews, and more on just about anything, from politics to hobbies to sports to ecommerce. The biggest selling point for podcasts is the fact that you can listen to them on your computer or smartphone anytime – while you work out, commute, or take a break from work.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Webbula
AUGUST 7, 2018
Fake it till you make it? We live in a world where submitting fake email addresses is increasingly becoming a serious issue. More and more consumers are guilty of doing. The post Incentives & Input Errors appeared first on Webbula.
Wiser
AUGUST 7, 2018
Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing data to make educated decisions, pricing intelligence should be a core component of any business strategy.
Sailthru
AUGUST 7, 2018
So here’s a sobering fact. We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. This ultimately enables them to recruit more valuable customers at lower cost.
Wiser
AUGUST 7, 2018
How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. . One key way that you can increase your confidence in the quality and accuracy of your data is through product matching. This is defined as being able to identify one of your products on your website and find the same product on another website.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Sailthru
AUGUST 7, 2018
So here’s a sobering fact. We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. This ultimately enables them to recruit more valuable customers at lower cost.
FastSpring
AUGUST 7, 2018
So, your new, perfectly designed software, SaaS, or digital content website is up and running. Maybe you’re even seeing a nice increase in web traffic since the latest update. That should be good news, right?
Lemonstand
AUGUST 7, 2018
Learning to pitch an 80 miles-per-hour slider is challenging—so is learning how to approach influencers to work with your brand. But lucky for you, the latter won’t take you years of daily practice to master. With a little time, research, knowledge and the right tools, you can successfully pitch an influencer to work with your brand. How to find influencers to promote your brand.
CPC Strategy
AUGUST 7, 2018
Not long ago, Craig Elbert found himself stuck in the vitamin aisle searching for vitamins for himself and prenatals for his wife, who. > Read More. The post How Vitamin Startup Care/of Is Taking on the CPG Industry appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Prisync
AUGUST 7, 2018
Most e-Commerce owners probably have the same goal: increase the amount customer spend on your site. You want them to buy more products, more expensive product or even just keep returning to do business with you. Because when they do? Your profits increase. Without feeling like a spammy salesperson though, it can be difficult to encourage that. See, the difference between offline and online is that you’re not there with your customers while they shop.
Smile.io
AUGUST 7, 2018
The best way to make your brand stand out is to put your customers first. Too many brands are still preoccupied with simply making a sale, giving you the perfect opportunity to demonstrate that you care about what your customers need from you — not what you need from them.
Dynamic Yield
AUGUST 7, 2018
How leading eCommerce companies achieved outstanding results by deploying real-time personalization through Dynamic Yield. The post The ROI of Personalization (Free eBook) appeared first on Dynamic Yield.
PERQ
AUGUST 7, 2018
The post What Lead Follow-Up Advice Do You Offer your Sales Staff? appeared first on PERQ.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
AUGUST 7, 2018
How leading eCommerce companies achieved outstanding results by deploying real-time personalization through Dynamic Yield. The post The ROI of Personalization (Free eBook) appeared first on Dynamic Yield.
PERQ
AUGUST 7, 2018
The post How Can Artificial Intelligence (AI) Enhance the Lead Nurturing Process? appeared first on PERQ.
Ecommerce Platforms
AUGUST 7, 2018
The question of how to start an online store is a trendy one these days. This is due to a couple of factors: First, small business owners and entrepreneurs simply want to market on the web because their customers are already here. Second, and perhaps more significantly, the modern tools that we have at our disposal today make the process very affordable and DIY-able (if that's a word).
Heartland
AUGUST 7, 2018
Over the last twenty years, one of the “constants” that I have observed in my work with major retailers is a consistent five to seven point decline in customer satisfaction beginning the end of July and running through Labor Day. Initially, this was easy to write off as a statistical anomaly, but over time I’ve come to realize that this is an especially challenging time of year for engendering high levels of customer satisfaction.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Optimizely
AUGUST 7, 2018
The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. But there are many steps along the way, and a lot you have to understand about your buyers. Have they bought a product from you yet? When? What kind of product?
OrderDynamics
AUGUST 7, 2018
The Challenges With Unified Commerce Retail Technology. Truth be told, it isn’t that unified commerce retail technology is a challenge. Rather, the challenge is in putting all your retail eggs in one basket. Unified commerce is fine when pursued it as a converged commerce strategy. Putting your entire faith in one singular unified commerce (SUC) vendor, however – that is hear of the real problem.
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