Forrester eCommerce
MAY 1, 2018
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].
Optimizely
MAY 1, 2018
Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options — they want to buy products in-store as well as directly from their favorite brands online.
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Forrester eCommerce
MAY 1, 2018
This weekend, The New York Times released a story detailing a sexist, toxic culture that’s been tormenting Nike employees for years. The story shares instances of sexist comments, work trips to strip clubs, sexually graphic conversations, and unwanted advances that’ve forced many women to quit over the years. But did they go to HR? Yes. […].
Steve Dennis
MAY 1, 2018
It turns out that most retailers that find themselves at–or edging ever closer to–the precipice have much more of a revenue problem than having expenses that are fundamentally too high. And yet so many relentlessly focus on cutting costs, often leading to a further reduction in customer service. It turns out that when the major lever a company has to drive the top line is deep discounting, they mostly end up attracting the promiscuous shopper while simultaneously lowering the margi
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Wiser
MAY 1, 2018
This is a guest article by? a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels. For retailers, avoiding margin depleting price wars is always the best course of action.
Klaviyo
MAY 1, 2018
You work hard to ensure your lists are healthy and have strong deliverability, but some of your emails can get marked as spam. While no one wants any emails sent to the spam folder, it’s much, much worse when essential messages like Order Confirmation or Shipping Confirmation emails end up being marked as spam. For larger customers who have account managers, we now have the ability to send your essential messages on a separate infrastructure, a best practice for high volume senders.
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Salsify
MAY 1, 2018
Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.
Blue Acorn
MAY 1, 2018
For items like shirts and pants, shoes, paper towels, and dog food, it’s easy for companies to pack it in a standard box with common packing materials and send it off to UPS or FedEx for delivery. The same cannot be said for delivering most furniture items. While many Americans are reluctant to buy furniture online, giving brick-and-mortar stores an edge over online-only furniture retailers, there is a growing number of consumers willing to make an online purchase for furniture items. 80% of con
ecomdash
MAY 1, 2018
The European Union’s General Data Protection Regulation (GDPR) applies to all businesses who interact with EU residents. It’s important to know what the GDPR is, and what it means for your company. To help, we’ve gathered the facts, so you’re well-informed before the enforcement date. Read more. The post Everything You Need to Know about General Data Protection Regulation Compliance appeared first on ecomdash.
Ecommerce Guru
MAY 1, 2018
In this digital era, Consumers are more likely to shop online because they don’t want to invest their time to. The post 5 Ways To Reduce Product Returns In Shopify, Magento And Other Webstores appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Smile.io
MAY 1, 2018
The difference between a good loyalty program and a stellar one is taking some time to understand your shoppers. Each business caters their experience to a specific type of shopper, and you can create that same tailored experience with your own rewards program!
iQmetrix
MAY 1, 2018
Are you working towards a future career in the tech industry? iQmetrix wants to help you get there!
BigCommerce
MAY 1, 2018
The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Even when used with good intentions, as Facebook CEO Mark Zuckerberg alleged his company did, data can lead people, and businesses, astray.
Heartland
MAY 1, 2018
We've already talked about the importance of strong inventory management —especially in shoe stores, where stockrooms are often packed sky-high and not being able to locate the right size is a deal breaker! But there's a lot more to making the sale than having the right inventory; customers want an experience. They want to feel valued, and they want just the right amount of assistance without feeling as though they're being followed around or pressured by a sales associate.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MAY 1, 2018
Single customer view. Real-time insights. Customer engagement strategy. Buzz words? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of them can be achieved without a robust database marketing strategy. Stephanie Liu and I recently tackled the world of customer database services in two reports. “The Forrester Wave™: Customer […].
Inflow Insights
MAY 1, 2018
You’ve attracted a consumer to your site and won them over on a particular product, but most eCommerce marketers know that doesn’t guarantee a sale. Shopping cart and checkout functionality can make or break a sale. It can also make a big difference to your average order value (AOV). Each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using: which features are trending and becoming the norm.
Kissmetrics
MAY 1, 2018
Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers.
OrderDynamics
MAY 1, 2018
The Missing Order Fulfillment Metric: RSO. Data is king. We all know that this is true in today’s retail world, but the one order fulfillment metric no one seems to be talking about is RSO. RSO Ratio stands for a business’ Retail Shipments to Orders Ratio. Another name for it is the Retail Ship:Order Ratio. It is a measure of a retailer’s order fulfillment efficiency.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Payoneer
MAY 1, 2018
Editor’s note: This is a guest post from Kevin George, Head of Marketing at EmailMonks. Email is one of the most effective communication channels for customer acquisition, brand building and revenue generation. The Radicati Group has conducted a research and deduced that there are more than 205 billion emails sent everyday with email users exceeding the astronomical figure of 2.6 billion.
VTNS Solutions
MAY 1, 2018
Wanting to arm yourself with a list of link building techniques that work? Then you are in the right place. Many studies that have been done like this one and this one has proven over and over again that backlinks are one of the most important factors that Google takes into consideration when they calculating how to rank website using their algorithm.
Payoneer
MAY 1, 2018
Editor’s note: This is a guest post from Kevin George. Email is one of the most effective communication channels for customer acquisition, brand building and revenue generation. The Radicati Group has conducted a research and deduced that there are more than 205 billion emails sent everyday with email users exceeding the astronomical figure of 2.6 billion.
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