Thu.Aug 02, 2018

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CYBER SECURITY TRANSFORMATION IS A THING, AND IT NEEDS PERSONAL AND RELENTLESS DRIVE

Forrester eCommerce

Well, it’s happening! My first Forrester report was published this week. (Forrester clients can access here). The topic? Cyber security transformation of course! It’s what I have lived and breathed for the last 3.5 years. I have also engaged peer CISOs doing terrific work transforming their firms’ security function and capabilities – I’ve always had […].

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Is Your Job Up For Grabs By Chatbots?

RTP blog

By Adam Blair, Executive Editor Artificial intelligence (AI) is threatening/promising to remake the world’s workforce, and the retail industry will not be spared. (Nor will journalism, for that matter.) The futurists, analysts, brand and CPG executives who spoke at the ai.now workshop sponsored by Fractal Analytics , held July 18 in New York City, shared an over-arching warning: If your workload is data-driven and/or highly repetitive, a combination of AI and robotics could make your job obsolet

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Siemens Snaps Up Mendix; Low-Code Platforms Enter New Phase

Forrester eCommerce

Siemens announced acquisition of Mendix, a leading low-code development platform, for $730 million in cash, or 7-8 times annual revenues, we estimate. Yes, that’s the $83 billion industrial powerhouse, Siemens. Mendix will join Siemens’ $13 billion Digital Factory software division, but operate independently and as it did before the acquisition (scheduled to close in October […].

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219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck

My Wife Quit Her Job

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Cisco Purchases Duo Security for $2.3B

Forrester eCommerce

Today, Cisco announced that it has acquired Ann Arbor, Michigan/California-based Duo Security for $2.35 billion in cash. Founded in 2010, Duo Security has been growing rapidly over the last few years with its multifactor authentication (MFA) offering and has raised over $120 million in venture financing to date. Based on Forrester’s estimates of Duo Security’s […].

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219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck

My Wife Quit Her Job

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll Learn Practical applications

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How Purchasing Behavior Differs by Generations

ecomdash

In order to stay relevant in any marketplace, it’s essential for small businesses to fully understand consumers’ purchasing preferences. Of course, not all customers are alike — there are some important differences in the purchasing behavior for each generation. Figuring out how each generation prefers to pay can give you the best chance of converting potential customers when they are at a very crucial part of the marketing funnel.

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Modern Point of Service is both Volvo and Ferrari

Forrester eCommerce

We’ve just published the all-new Forrester Point of Service (PoS) Wave – and it turns out that brands and retailers have a lot to choose from to deliver the best experience for their customers. Whose customer is this? As a retailer that must provide your customers with great experiences, your expectations for your PoS only […].

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How Brick-And-Mortar Stores Drive Brand Awareness

Wiser

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. . Consumers want the tactile experience—they want to try out and compare products in person, they want to share their stories on social media, and they want in-store displays to help them decide which brand to buy, among other factors. .

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Cisco Acquires Duo or How Should You Do 2 factor authentication (2FA)?

Forrester eCommerce

NIST has not been recommending SMS OTP 2FA for a while precisely because of SMS inbox takeovers, MITM attacks, etc. [link] From the license cost perspective moving away from SMS for example to Google Authenticator is minimal. Google publishes guides on how to do this [link] From the technical support perspective the process is marginally more expensive […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Apply to Be Featured in Sailthru’s 2018 Retail Personalization Index

Sailthru

At Sailthru, we strongly believe that personalization isn’t just a tactic, but a crucial business strategy. When we launched the first ever Retail Personalization Index last year, our goal was to spotlight how well top global and upstart retailers and ecommerce companies are personalizing the customer experience. The result was the biggest research project Sailthru has ever produced, with the likes of Sephora, JustFab, Walmart and Net-a-Porter topping the list.

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Is it Time for an All-in-One Ecommerce Solution?

FastSpring

Whether you’re selling an app, digital content, or software, there always comes a time when you need to seriously consider how you are going to monetize your product or service and scale your business.

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Apply to Be Featured in Sailthru’s 2018 Retail Personalization Index

Sailthru

At Sailthru, we strongly believe that personalization isn’t just a tactic, but a crucial business strategy. When we launched the first ever Retail Personalization Index last year, our goal was to spotlight how well top global and upstart retailers and ecommerce companies are personalizing the customer experience. The result was the biggest research project Sailthru has ever produced, with the likes of Sephora, JustFab, Walmart and Net-a-Porter topping the list.

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4 important pricing metrics to monitor to avoid a race to the bottom

Profitero

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. In fact, we found that 71% of products sold by 3P sellers on Amazon had intraday price changes — with some prices changing as many as 249X a day!

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why Value-Add Marketing is the Only Marketing Worth Doing

Smile.io

Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for our attention. This has made it increasingly hard for brands to get noticed as customers develop what many are referring to as “advertising blindness.”.

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Guide to understanding and building an omnichannel strategy

TradeGecko

Customer expectations are rapidly changing, therefore businesses need to constantly adapt in order to stay ahead of the game. Enter omnichannel sales.

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10 years of industry-specific insights & expertise with conversational sales & marketing

Whisbi

This year marks Whisbi’s 10 year anniversary. The company was founded in Barcelona by Alex Bisbe (CEO) & Jose Luis Cantero (CTO) and quickly became a global leader in conversational sales, with offices in the US & Spain, Whisbi was created with one mission in mind: helping B2C companies to connect with customers online and increase their digital sales revenue.

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Distributed Order Management: Holidays in August Edition

Kibo

As summer swelters, merchants are busy planning for the winter season’s peak sales […]. The post Distributed Order Management: Holidays in August Edition appeared first on The Omni Channel.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Order Management SaaS Tech: Beyond A Concept

OrderDynamics

Order Management SaaS Tech: Beyond A Concept. Order Management SaaS Tech. – no doubt it is a good concept. In fact, the vast majority of retailers and brands have abandoned the old on-premise concept, embracing SaaS technology, instead. Naturally, this goes beyond just OMS technologies. No need to point out that the IT world has embraced cloud technology.

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WHITEPAPER: Segmentation + Paid Acquisition: The Magic Combination for High Value Campaigns

Optimizely

Segmented marketing strategies are nothing new. Buyer personas have been around since the Mad Men days, and marketers have been utilizing segmentation in their email nurture strategy for years. However, a few things have changed. It used to be that marketers had to cast a wide net with their advertising and hope for the best. But thanks to advances in technology, marketers can get incredibly granular with their audience segmentation to be sure they’re targeting exactly the right buyers through p

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How Does Behavioral Marketing Work?

CPC Strategy

If you’re not using behavioral marketing, you’re doing it wrong. Unlike other marketing approaches, behavioral marketing gives you the full picture of your. > Read More. The post How Does Behavioral Marketing Work? appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Customer Showcase: Beads in Bulk – Wholesaling Beads Worldwide

Lemonstand

Based in Metro Atlanta, GA, Beads In Bulk has been involved in the wholesale distribution of beads and related products since 2003. Importing beads direct from manufacturers enables them to provide price savings direct to their wholesale customers, who buy in bulk. The business has continued to grow, and in 2015, they decided to modernize their technology by migrating to LemonStand’s cloud eCommerce platform.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Facebook Q2 Earnings: Buckle Up — Turbulence Ahead

ChannelAdvisor

By now you have undoubtedly read countless articles talking about Facebook’s recent quarter and broadly proclaiming the end is near for the social media giant. This post will focus on what is salient to the brands and retailers that leverage Facebook’s platform and try to avoid the hyperbole associated with much of what surrounds Facebook (good or bad). .

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Introducing: New Recommendation Strategies

Dynamic Yield

Based entirely on purchase behavior, our freshly built recommendation algorithms leverage key conversion-related data to help drive results. The post Introducing: New Recommendation Strategies appeared first on Dynamic Yield.

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Design Thinking For eCommerce Innovation

Payoneer

Editor’s note: This is a guest post by Alice Davison, SME at Assignment Help. When we talk about design thinking, there is a common perception that it is a purely in the realm of techies, but that’s hardly the truth. Design thinking has a part wherever innovation matters. Different industries practice design thinking , the process where businesses seek to understand their consumers, make assumptions and challenge them, and assess the specific issues facing consumers to determine alternative ide

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Introducing: New Recommendation Strategies

Dynamic Yield

Based entirely on purchase behavior, our freshly built recommendation algorithms leverage key conversion-related data to help drive results. The post Introducing: New Recommendation Strategies appeared first on Dynamic Yield.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Weebly Release Notes: New Features from July

Weebly

We’ve been busy behind the scenes making product improvements for our customers. In July, we released an integration with Facebook Messenger, upgraded our analytics tools and made in-store pickup available to our ecommerce users. Check out our updates below and reach out to us if you have any questions! Instantly engage with your online store customers with Facebook Messenger.

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3 Things To Look For When Choosing A Catalog Content Management System

ItemMaster

So, you have a new business but need a reliable platform to display your goods to the world. With many consumers beginning to turn to the internet for all of their shopping needs, a good catalog content management system is vital to establishing yourself in the ecommerce sector. Not only that, a successful catalog content management system will also ensure that profit begins rolling on in.