Mon.Sep 20, 2021

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Chewy Puts Pets in the Center of the AR Action

Retail TouchPoints

Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.

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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.

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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience.

Retail 279
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How To Retire Early (And Enjoy Your Life Way Before Age 65)

My Wife Quit Her Job

Growing up in a traditional Asian household, I was taught to follow this exact formula. Study hard Attend a top college Get a high paying job Work until age 65 Retire and enjoy life To be clear, there’s nothing wrong with this path. My parents worked full time for 40+ years and lived happy and fulfilling lives. My Mom is a world renowned microbiologist who discovered a cure for a rare disease called Glycogen Storage Disease.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Store Tours: Space CAMP – Less Experiential Retail, More Fun-Filled Experience

Retail TouchPoints

CAMP is a brand known for creating immersive, fun, and interactive commerce experiences. All of its stores are unique, tailored to specific markets and the needs of their families. But after a turbulent 18 months, CAMP decided its NYC-area customers needed to play. That was the primary inspiration behind Space CAMP, a new activation at the retailer’s 5th Avenue store.

Retail 278
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What’s In A Name? “Product” vs. “Service”

Forrester eCommerce

“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2 Scene 2 One conversation I’ve found myself in over the past twenty years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations […].

Other 195

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Three Trends Transforming The Video Game Market

Forrester eCommerce

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation). From this research, […].

Games 195
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s trails since lockdowns began in 2020 alone, according to the Returning to the Great Outdoors report by William Blair.

Outdoor 262
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Introducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021

Forrester eCommerce

Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its HCM software in a way competitors have struggled to match. In recent years Workday has sought to expand that foothold and compete more broadly to serve as the digital operations platform by expanding into financials and procurement. Forrester recently published The Forrester New Wave™: Workday Implementation Partners, Q3 […].

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Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples)

MakeWebBetter

Customers are drenched with marketing information every day. There is a constant bombardment of videos, images, and texts, promising solutions to every other problem. This results in a lot of confusion. A confused and overwhelmed reader is less likely to turn into a customer. So here’s the solution… Using a CTA will help resolve issues. […]. The post Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples) appeared first on MakeWebBetter.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Stormy Times For Cloud Compliance?

Forrester eCommerce

Enterprise Risk Management (ERM) professionals are taking a hard look at compliance in the cloud.

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How publishers and advertisers are building and activating first party audiences

Liveintent

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, L

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How a Medical EAT SEO Strategy Increased Organic Revenue by 300%

Inflow Insights

With Google announcing algorithm changes every few weeks, it’s hard for an SEO to keep up. But, if you’re in the medical eCommerce space, there’s one concept you really need to pay attention to. E.A.T. SEO. This search ranking factor has been around since the 2018 Medic Update, and our SEO experts have been testing and evaluating it ever since. With properly implemented strategies, we’ve found great success for our medical eCommerce clients — including one who saw a 300% increase in organic reve

SEO 111
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Meeting the new luxury retail shopper

RetailDive

Now is the time for luxury retailers to begin shifting their priorities to keep up with changing consumer preferences and focusing on the necessary products, services, and values of the moment.

Retail 114
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Building a Scalable E-Commerce Platform with Serverless FaaS

Fabric Blog

With so many “something-as-a-service” options at our disposal for infrastructure, in 2017 we opted for function-as-a-service (FaaS) to build our platform of e-commerce services. Our mission was, and remains, to build for e-commerce services what AWS built for web services, or what we call the commerce fabric of the internet.

eCommerce 105
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Guitar Center files confidentially for IPO: Debtwire

RetailDive

The instrument retailer's sales and profits are ticking up after last year's restructuring.

Retail 134
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Deliver Satisfaction with Walmart Fulfillment Services

ChannelAdvisor

With logistics woes continuing to plague the industry and worries about additional complications during times of increased shipping volume and activity, we’re all working to determine the best fulfillment options. Delivery is closely tied to consumer satisfaction and it’s crucial to get it right whenever possible. . With Walmart Fulfillment Services, another convenient tool has become available for sellers to consider using in the months ahead. .

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Is Bloomie's the future of department stores?

RetailDive

The concept store may prove the company's agility and ability to bring in new audiences.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Deliver Satisfaction with Walmart Fulfillment Services

ChannelAdvisor

With logistics woes continuing to plague the industry and worries about additional complications during times of increased shipping volume and activity, we’re all working to determine the best fulfillment options. Delivery is closely tied to consumer satisfaction and it’s crucial to get it right whenever possible. . With Walmart Fulfillment Services, another convenient tool has become available for sellers to consider using in the months ahead. .

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It's time to make payment processing part of your customer experience

RetailDive

Learn why legacy payment systems no longer meet today's shoppers' demands for great customer experiences.

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Barnes & Noble gets a boost as consumers buy printed books

RetailWire

Barnes & Noble has reported double-digit sales growth this year compared to 2019 and seen customers returning to its stores on Friday and Saturday nights to look for something to read. The retailer’s CEO, James Daunt, said the the company hasn’t experienced this level of growth since Amazon.com came on the scene and began selling books.

Books 75
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American Dream opens luxury wing, 'The Avenue'

RetailDive

The good news for the beleaguered mall is that wealthier consumers seem to be driving the economy right now. The bad news, still, is the pandemic.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kibo Sees Continued Momentum and Ranks #1 for Core Commerce

Kibo

Kibo Commerce has been ranked #1 in Core Commerce in its Critical Capabilities for Digital Commerce 2021 report. Core commerce is defined as “quality, sophistication and ease of use of the core commerce functions of the product: catalog, search, basket, promotions, payment, customer account.”. Core Commerce Comes Together with Kibo. Product and catalog management helps retailers organize and merchandise products.

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The top retail trends in 2021

RetailDive

The rise of the local, independent shop is the future of the retail industry.

Retail 120
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UK sees dramatic slump in EU and international purchases

Retail Technology Review

A new survey has revealed UK online shoppers purchased far less items overseas over the past year due to EU customs and border concerns.

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Stepping closer to conventional e-commerce, Stitch Fix touts 'Freestyle'

RetailDive

The apparel box retailer's direct buy option maintains personalized curation by withholding search, but that may be risky, experts say.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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CVS puts help wanted signs out for 25K workers

RetailWire

CVS Health is looking to hire 25,000 clinical and retail workers to help it meet the growing demand for COVID-19 vaccinations and tests as well as an expected increase in flu cases during the fall and winter months. “Every flu season we need additional team members, but this year, we’re looking for even more,” said Neela Montgomery, president of CVS Pharmacy.

Retail 59
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Mattress Firm confidentially files IPO papers

RetailDive

Benefiting from heightened demand in the home category, the retailer is looking to go public just under three years after exiting bankruptcy.

Retail 80
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5 Ways To Maximize Retail Business Financing

RetailMinded

Have you ever thought of starting a retail business or are you currently running one? Operating a retail business is both rewarding and challenging. While owning your retail company presents plenty of room for growth and success, you’ll also face some problems or setbacks. One of the biggest challenges that you’ll face is related to finances. Lack of seed money or working capital may prevent you from achieving your goals for your business.

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Chico's FAS hires Lululemon vet as CFO

RetailDive

Patrick Guido was previously at the athletics apparel retailer and held positions at VF Corporation, Saks, and Home Depot.

Apparel 87
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib