Forrester eCommerce

MARCH 26, 2018

Believe it or not it’s that time again. Less than 7 weeks until our next CX Forum in Sydney, on May 10th. Are you and your team ready? Deep customer understanding – even customer obsession – is now the defining posture of many leading CX leaders and teams.

Customer 170

Customer 170

RTP blog

MARCH 26, 2018

By Derek Dykens, Cisco Traditional retailers are feeling immense pressure to improve the in-store customer experience as innovative, digital-first competitors continue to enter the brick-and-mortar space. These disruptors are known to provide a more positive, memorable customer journey in the physical shopping world given that they’ve already learned so much about their customers online.

Customer Experience 150

Customer Experience Customer Technology Mobile 150

SellBrite

MARCH 26, 2018

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business owners have been using for the past few years to boost brand awareness, traffic, and sales just aren’t as effective as they used to be.

eCommerce 148

eCommerce Recommendation Social Media Consumer 148

Rishi Rawat

MARCH 26, 2018

Written form of the video above: As marketers, we tend to want to put the consumer into price buckets. I’ve had conversations where the marketer would say: our target audience are retired people , or our target audience are people who make over $130k. This implies an affluent shopper who is price insensitive is price insensitive for ALL purchases.

Marketing 70

Marketing Consumer Customer Other 70

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Sailthru

MARCH 26, 2018

You know it as well as we do: A brand’s most loyal customers are also its most valuable. No one builds long-term, sustainable, profitable growth on the backs of one-and-dones. Great companies are built by successively deepening customer relationships , by persuading buyers to repeatedly support a brand. We recently dug into what makes consumers loyal to retail brands , highlighting the way Nordstrom makes shopping easy and IKEA makes it fun.

Consumer 60

Consumer Electronics Mobile Retail 60

Dynamic Yield

MARCH 26, 2018

Most email software is designed to mislead and skew your results. In this post, we'll cover why that is and the right way to think about email A/B testing. The post The Right & Wrong Way To Do Email A/B Testing (And Why Your Software Provided Is Likely Ripping You Off) appeared first on Dynamic Yield.

Marketing 44

Marketing 44

Dynamic Yield

MARCH 26, 2018

Most email software is designed to mislead and skew your results. In this post, we'll cover why that is and the right way to think about email A/B testing. The post The right and wrong way to do email A/B testing appeared first on Dynamic Yield.

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Etail Solutions

MARCH 26, 2018

Making money isn’t just about selling and sales revenue, it’s all about bottom line profit. As they say in the real estate industry: “You don’t make money when you sell, you make money when you buy.” In ecommerce, we’d add: “you only make money when you buy and fulfill smarter than the other guy.” Revenue… The post Make Ecommerce Operations Your Unbeatable Competitive Advantage appeared first on Etail Solutions.

Operations 28

Operations eCommerce Fulfillment Other 28

Dynamic Yield

MARCH 26, 2018

Most email software is designed to mislead and skew your results. In this post, we'll cover why that is and the right way to think about email A/B testing. The post The Right & Wrong Way To Do Email A/B Testing (And Why Your Software Provided Is Likely Ripping You Off) appeared first on Dynamic Yield.

Marketing 28

Marketing 28

iQmetrix

MARCH 26, 2018

A POS system is traditionally viewed as a back-end solution, used to process sales and accept payments. However, a best-in-class POS system is much more than a simple management solution. A quality POS is a way to enhance the in-store experience and elevate the image of your brand, having a positive impact on the overall customer experience.

POS 26

POS Customer Experience Payment Services Improvements 26

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ItemMaster

MARCH 26, 2018

First, congrats to Anil Aggarwal for organizing a great conference in ShopTalk18. I have attended many such events over the years, and this ranks at the top for content, relevancy and networking. Speakers discussed the rapid evolution of how consumers discover, shop, and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences, and expectations.

Omnichannel 20

Omnichannel Consumer Technology Events 20

Kissmetrics

MARCH 26, 2018

Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and challenges depending on the audience you’re trying to appeal to , and other factors specific to your situation.

Customer Retention 206

Customer Retention Social Media SEO Channel 206

My Wife Quit Her Job

MARCH 26, 2018

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales.

SEO 175

SEO Definition Social Media eCommerce 175