Tue.Sep 10, 2019

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Are You Ready For AI And Automation?

Forrester eCommerce

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 394
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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Kissmetrics

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 269
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Your customers are talking, but are you listening?

GetElastic

It is no longer a matter of “if” AI-enabled voice technology comes to commerce, but rather a matter of “when” it hits your business. Jon Stine provides a quick recap of Voicebot.ai’s quantitative survey of US voice assistant adoption and usage – on both smart speakers and smart phones. Put your ear to the ground: 66.4 million US adults now own smart speakers.

Customer 120
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How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester eCommerce

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. To no surprise, AI has been a leading area of interest and inquiry among healthcare clients. […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Webbula

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122
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Apple: The First Hope-Based Company

Forrester eCommerce

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. To explain, I’ll go back in time. Twenty-two […].

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Modernizing Core Applications With Cloud (the video)

Forrester eCommerce

Core software systems manage financial, customer, inventory etc. and automate business processes like billing and merchandising. Most of these are too inflexible, outdated, and chaotic to give businesses the flexibility to win, serve, and retain customers. Application development and delivery (AD&D) leaders want to modernize these core apps using cloud technologies and practices.

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SendinBlue vs Mailchimp: Email Marketing in 2019

Ecommerce Platforms

Wish you had an easier way to get the most out of your email marketing? Don't we all? These days, email marketing might not seem like the most modern or exciting way to connect with your customers – but it's still one of the most valuable. Email delivers an ROI of around 4400% – that's $44 for every $1 spent. To take advantage of the incredible opportunities that email marketing has to offer, vendors have invested a significant amount of time and money into creating email marketing s

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Cameras And Displays Sell Phones; Services Create Sticky Customers

Forrester eCommerce

Apple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.

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7 Ways to Succeed as a Reseller on Amazon

Algopix

Updated September 2019. There are thousands of resellers on Amazon. The amount of competition can feel overwhelming and frightening, leaving many new sellers unsure if they will be able to successfully compete on Amazon. But don’t let the competition scare you off. A large number of third-party sellers proves that you can make money as an Amazon reseller.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Jump From Burning Platform To CX Transformation

Forrester eCommerce

In Academia we called it “publish or perish.” In Marketing we called it #StayRelevant. And in Business, it’s the “burning platform.” It’s the idea that people’s behavior is changing and competitors are taking the leap while you stay “safe” on a crumbling cliff. Sounds dire, but that’s the picture you need to paint as a […].

Marketing 325
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How Consumers Compare Prices to Make Purchase Decisions

Wiser

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions. They’re actively staying up-to-date on price changes and trends to find the best deal before deciding on a product.

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How And What Insurance US Small Businesses Buy Is Changing

Forrester eCommerce

As insurers look at the end of the industry’s big cash cow—private passenger auto insurance—many have amped up their small business lines. Big tech, telcos, and insurtechs are also breathing down the necks of traditional small business insurers. But changes in tech, the workforce, pharmacopeia, deepfakes, and more demand different insurance. Figuring that out is […].

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How JustFab Profits From AI-Powered Personalization

Sailthru

There’s a fine line between digital transformation and business disruption for marketing organizations. New technologies enable better personalization, segmentation, analyses. But they also create unrealistic expectations from customers. Take artificial intelligence, for example, which has been a game-changer for subscription retailer JustFab. Personalization is a hallmark of the JustFab shopping experience, particularly with regard to email marketing.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Hot Or Hype? What Are The Insurance Tech Investments That Will Drive Business Value In 2020?

Forrester eCommerce

Insurers are transforming their organizations with digital technologies. Drivers ranging from startup incubators and changing customer behavior to new risks and a potential recession are all influencing the tech investments from both carriers and agent/brokers. So just how likely is it that some of these big-buzz technologies will produce business value in 2020?

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10 Finance Tips All Retailers Should Follow

retailnext

Do you own a retail shop, or thinking of starting one? Here are 10 tips you should follow to make sure your business starts, and remains, on firm financial footing. . 1. Don’t Go Big. When you are just starting out, you may be tempted to get the biggest space you can. However, the fact is rent is a major line item for any business, and ideally you want to keep costs as low as possible, especially in the beginning.

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The Insights Beat: Plan For New Data & Analytics Supplies

Forrester eCommerce

Summer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].

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3 Tricks and Tips to Give You a Competitive Edge on Walmart Canada

ChannelAdvisor

Sometimes it can be so easy to fit in, when all you want to do is stand out. Nowhere is this more true than on e-commerce marketplaces. Your product listings sit nestled among hundreds of others, with competitors a quick tap or swipe away. Even on Walmart Canada , where the invite-only environment keeps competition relatively manageable, there are 750 sellers (and counting) to contend with.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Affinity-Based Personalization

Dynamic Yield

Unlock 1:1 experiences with Affinity-based personalization Leverage user affinity profiles to algorithmically match each person with personalized recommendations, product offers, and content. From complex user signals into highly-tailored experiences As visitors interact with a brand, we detect, score, and calculate an affinity profile which can be accessed and used to serve deeply personalized 1:1 experiences. […].

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Are You Focusing on the Right Strategies This Holiday Season?

ChannelAdvisor

Have you fine-tuned your Google audiences and Shopping feeds for the peak holiday season? How about plans for replenishing marketplace inventory? If you haven’t had a chance to tackle these and other Q4 holiday preparations yet, that’s OK. There’s still time to get ready for the upcoming holiday season. However, we strongly advise that you don’t wait another day.

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Exposing the complexity of user affinity and unleashing its full power

Dynamic Yield

Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users. The post Exposing the complexity of user affinity and unleashing its full power appeared first on Dynamic Yield.

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Meetup 2019: What's New and What's Next

iQmetrix

Last week, the iQmetrix team hosted our annual Meetup in Denver, CO. We kicked off the event with our welcome video , looking back on all of the fun times and crazy changes over the past 20 years as a company. But then we launched into how the change has continued at an even more rapid pace and how we, as a provider of future-focused software, plan to stay on top of that change.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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One-to-one targeting with affinity-based personalization

Dynamic Yield

Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users. The post One-to-one targeting with affinity-based personalization appeared first on Dynamic Yield.

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Chargebacks 101: How to Minimize Charges for Your Ecommerce Business

FastSpring

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?