Thu.Jul 22, 2021

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XDR FAQ – Frequently Asked Questions on Extended Detection and Response

Forrester eCommerce

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.

eCommerce 306
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Is Your Sales Methodology An Innie Or An Outie?

Forrester eCommerce

Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.

B2B 488
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Is Uber the Next UPS?

Retail TouchPoints

As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.

Supplies 306
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester eCommerce

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

B2B 265
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Advertising On Social Media: The Benefits

Groove

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. In fact, social media marketing spending is expected to skyrocket in the United States alone, with Statista predicting spending to exceed 56 billion dollars in 2022 (that’s almost a 10 billion dollar increase from 2020!

More Trending

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The Glengarry Glen Ross Effect: Why Sales Isn’t Attractive To Recent College Grads

Forrester eCommerce

The sales profession has changed — but old stereotypes remain. Sales leaders need to help counter the misperceptions to bring in talent.

B2B 284
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Snap Acquires Vertebrae to Enhance AR Capabilities

Retail TouchPoints

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings. Vertebrae’s entire 50 -person team will join Snap, with Vertebrae CEO Vince Cacace reporting to Nima Khajehnouri, VP of Engineering at Snap.

Apparel 264
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How to Add Your Podcast to Facebook

Kissmetrics

Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does. In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

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Engage3 Helps Independent Grocers Optimize Pricing Storewide

Retail TouchPoints

Price optimization solution provider Engage3 has launched its Price Image Management (PIM) suite for independent grocers and convenience stores. The Engage3 PIM platform is designed to help independent retailers track their competitive price position in the center store, perishables, private label and fuel, as well as optimize those prices to maximize traffic and margin.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Handling E-commerce Returns: How to Make Returns Frictionless and Maintain Profitability

lateshipment

Why E-commerce Businesses Must Not Overlook Their Customers' Returns Experience. Digital businesses today spend a lot of time, money and human resources acquiring new customers and retaining them; but customer journeys have evolved to become a lot more than the pre-purchase and purchase phase — and brands realizing that will win in the era of modern retail.

eCommerce 130
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Plan to crack down on tobacco smuggling welcomed

TalkingRetail

Tougher sanctions to tackle the illegal tobacco trade have been warmly welcomed by the Association of Convenience Stores (ACS). The government has said it will introduce extended powers for trading standards officers as well as a new track and trace penalty for non-compliant products in the Finance Bill 2021/22. The plans follow a consultation launched.

Retail 122
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Gap Inc. further streamlines loyalty across brands

RetailDive

The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity.

Shipping 128
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Retailers face shortages of stock and staff as self-isolation soars

TalkingRetail

Independent retailers are facing stock shortages and absent staff as the “pingdemic” threatens to cause chaos. Deliveries have been badly affected in some areas, with retailers reporting both late and cancelled deliveries, partly down to the drivers having to self-isolate. Other stores are managing with fewer staff because some have been pinged by the NHS.

Retail 122
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Crocs revenue nearly doubles in Q2 as DTC and wholesale take off

RetailDive

The pandemic-era's emphasis on comfort has been a huge boon to the clog brand, which is widening its direct-to-consumer reach and collaborations.

Consumer 123
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Walkers focuses on calorie count with latest campaign

TalkingRetail

Walkers is set to launch a campaign to drive awareness of its 100-calorie or less multi-pack snacks. The campaign will go live on 31 July across TV, out-of-home and social media platforms, and in-store media. Each product’s logo will be merged with expressions of “surprise and delight” across the campaign assets. For example, Wotsits will. This story continues at Walkers focuses on calorie count with latest campaign.

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Reporter's Notebook: Where do Kmart's New York City customers go now?

RetailDive

The once dominant, now struggling retailer abruptly closed its Astor Place location, frustrating the neighborhood: "This is bringing me to Amazon.

Customer 117
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What Are Things To Consider When Making An E-Commerce Site?

Ecommerce Guru

It can be challenging to design an eCommerce website. From site performance to user engagement, there are numerous factors to consider. Developing a simple website is one thing, but creating an eCommerce site presents its own set of obstacles. eCommerce sites not only inform and exhibit your company online but also allow customers to shop. Therefore, you must ensure that your eCommerce site is straightforward to use to generate revenue.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Costco pilots same-day delivery with Uber

RetailDive

The delivery company is providing service from 25 of the club retailer's stores in Texas, with seven more planned for the coming weeks.

Retail 117
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Announcing $100M Series B to Take Modular Commerce Mainstream

Fabric Blog

Today we announced $100 million in Series B funding led by Stripes , with additional participation from B Capital Group, Greycroft, and existing investors, including Norwest Venture Partners, Redpoint Ventures, and Sierra Ventures.

Article 98
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Bluemercury names Maly Bernstein new CEO

RetailDive

Bernstein takes over from co-founder Marla Beck, who started the company in 1999 and has grown it to 180 locations under Macy's.

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Everything You Need To Know About Amazon Listing Optimization

eCommerce CEO

Everything You Need To Know About Amazon Listing Optimization In building a house, you’ll need a foundation to ensure it stands the test of time and the changing of seasons. Amazon isn’t much different: you’ll need a foundation in search engine optimization. When your Amazon listing optimization is solid, you are assured that your listing … Everything You Need To Know About Amazon Listing Optimization Read More ».

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Local shopping boost set to continue after pandemic

TalkingRetail

Scotland’s largest independent retail co-operative has thrown its weight behind the Scotland Loves Local campaign, designed to encourage local shopping. The move comes as research from one of the UK’s biggest banks predicted a boom in local stores as more consumers stick to shopping locally. The Scottish campaign’s aim is to nurture support for local.

Banking 92
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What the f@$! is happening in Ecommerce?

Omniconvert

Ecommerce. Very hot right now. However, despite the neon yellow banana hammock, the reality isn’t great. Many changes are happening regarding growing a company, advertising, email marketing, resources allocation, and whatnot. And this is happening for brands, agencies, and also for tech vendors. I predict these three things will happen in the next 6-12 months, […].

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July 2021 Social Media Water Cooler

ROI Revolution

Published July 22, 2021. TikTok Studies the Importance of Sound in Advertising. It’s no secret that TikTok has found incredible success by integrating music into its platform. Recently, TikTok conducted a study to find out just how effective their sound bites are in their advertising. The platform has touted its ability to increase engagement because its users are more receptive to sound elements compared to users on other platforms.

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Verishop debuts social shopping experience with Snapchat

RetailDive

Through the app's AR tools, users can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.

Fashion 113
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Retail Industry Awards 2021: multiples shortlist unveiled

TalkingRetail

Iceland, Lidl, Morrisons and Sainsbury’s are battling it out for the title of Supermarket of the Year 2021 at the Retail Industry Awards. The news came as the category shortlists for multiple retailers and company-owned stores were unveiled today. Meanwhile, the Co-op and One Stop are in the running for the title of Convenience Retailer. This story continues at Retail Industry Awards 2021: multiples shortlist unveiled.

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How to easily create structured advertising campaign names [FREE TOOL]

Funnel.io

I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming ad campaigns. This means always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts.

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HFSS rules implementation delayed by six months, but ACS says stores still need more time

TalkingRetail

The government has put back the date on which stores will have to apply new regulations on selling high fat, salt and sugar foods (HFSS) by six months. The new rules – which restrict where in the store you can sell HFSS food and ban multi-buy promotions – will now come into force in October. This story continues at HFSS rules implementation delayed by six months, but ACS says stores still need more time.

Retail 69
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Gartner 2021 Magic Quadrant for Personalization Engines

Dynamic Yield

Positioned highest for our ability to execute and furthest for completeness of vision, Dynamic Yield has been named a Leader by Gartner for a fourth consecutive year. The post Gartner 2021 Magic Quadrant for Personalization Engines appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib