Tue.Mar 09, 2021

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What CISOs Taught Me

Forrester eCommerce

First off, I’d like to express how thrilled I am to join Forrester’s security and risk research (S&R) team as a senior analyst. I’ve been working closely with this team for eight years in my previous role as a principal advisor to our chief information security officer (CISO) community, and I’m honored to join the […].

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria. We also interviewed or surveyed more than 40 reference customers of these vendors. […].

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Swarovski Unveils New ‘Instant Wonder’ Stores and Brand Identity

Retail TouchPoints

A bold, glittering and golden life-size jewel box in Milan is the site of Swarovski ’s new concept store, “Instant Wonder,” designed to reflect the brand’s new direction and visual identity. The Insta-worthy Milan outpost is the first of 28 Wonder stores that will open in key markets across North America, Europe and APAC, including new locations in Paris and New York.

Jewelry 259
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Properly Leverage Lead Scoring to Make More Money

Kissmetrics

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. The best and brightest aren’t just focused on volume; they want to sell to the best possible prospects. Today, we’re taking a page out of their book and focusing on the quality of leads.

B2B 257
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Target’s Newest Private Label Launch Focuses on Indulgent Snacking

Retail TouchPoints

Target has announced plans for its 47th private label brand — a premium snacking line dubbed Favorite Day that will roll out April 5. The new food and beverage label will serve as a complement to the retailer’s pantry basics line, Good & Gather, which launched in August 2019 and hit $2 billion in sales in 2020. Favorite Day will feature more than 700 items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and more, all under $15.

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PayPal Purchases Cryptocurrency Security Provider Curv

Retail TouchPoints

PayPal Holdings will acquire Curv , a Tel-Aviv based provider of cloud-based infrastructure for digital asset security. Financial terms of the deal were not disclosed, and PayPal expects to complete the purchase in the first half of 2021. In October 2020, PayPal committed to helping shape the role that digital currencies will play in the future of commerce and financial services, and the company recently created a business unit focused on blockchain, crypto and digital currencies.

PayPal 165
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Spring Marketing Ideas to Refresh Your Ecommerce Biz

ecomdash

As the seasons change, so should your marketing strategies. We've put together the best spring marketing ideas for your ecommerce business. The post Spring Marketing Ideas to Refresh Your Ecommerce Biz appeared first on Ecomdash.

eCommerce 143
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Nike Promotes New Heads for North America and APLA Geographies

Retail TouchPoints

Nike has named Sarah Mensah as VP and General Manager, North America, and Amy Montagne as VP and General Manager, Asia Pacific and Latin America (APLA), effective immediately. Both executives will lead all aspects of their respective geographies. Additionally, Aaron Cain was named VP and General Manager, Men’s. Mensah’s purview includes all marketing, digital and sales operations in North America.

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Why you need real-time reporting for your eCommerce store

Omniconvert

Why do you think you need real-time reporting for your eCommerce store? It allows you to identify sales trends, patterns in consumers’ behaviors and more. The post Why you need real-time reporting for your eCommerce store appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 141
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best Zendesk Alternatives (Mar 2021) – Which are The Best Solutions?

Ecommerce Platforms

Zendesk is one of the market leading providers of helpdesk, service, and customer support solutions. One of the biggest brands in the world for helpdesk technology, Zendesk holds around 72% of the current market , as well as 15% of the live chat market too. A company dedicated to bridging the gap between customers and the companies they purchase from, Zendesk is a huge contributor to the digital landscape.

Live Chat 104
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Common Mistakes Online Handmade Businesses Make

ecomdash

Hand-making products shows dedication to your online store. When running your handmade business, you'll want to avoid these common mistakes. The post Common Mistakes Online Handmade Businesses Make appeared first on Ecomdash.

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The running list of major retail deals in 2021

RetailDive

From IPOs to acquisitions, here's the latest on some of the top deals retailers have announced this year.

Retail 144
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How to Get Started With Multichannel Selling

ChannelAdvisor

Wondering if you should start selling on multiple e-commerce channels? In our experience, this is always a strong strategy. Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. We’ve seen brands and retailers double growth and reach new GMV records after listing products on multiple marketplaces. .

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Moving from Salesforce Commerce Cloud to Microservices-Based Commerce

Fabric Blog

E-commerce has been changing rapidly in the past decade. We’ve seen retailers move from clunky on-premise software suites to the first wave of cloud platforms. But as with most things in tech, nothing stays the same forever.

eCommerce 105
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What the Best Brand Protection Software Can Do for You

Wiser

Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, copyright infringement, inconsistent branding, and inaccurate prices. In general, there are many different risks facing your brand—how people represent your brand online, from the logos to the colors and messaging—to how resellers price your products

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5 Profitable Online Business Ideas for Beginners in 2021

Ecommerce Guru

Running an online company is a dream for many entrepreneurs; COVID-19 has also had a significant effect on the ecommerce sector, with online spending rising by 77 per cent year over year to $82.5 billion in May 2020. With ecommerce revenues at an all-time high, now is the ideal time to start a simple online company. We’ve selected a list of 5 online business profitable ideas to help you start your own online business and […].

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Nisa partners introduce Mother’s Day deals

TalkingRetail

Nisa has launched a range of marketing activity to support its partners in the run-up to Mother’s Day. The event, which arrives in stores from tomorrow, will be supported by point of sale material in-store, as well as on Nisa’s social media pages, and on www.NisaLocally.co.uk. A range of wines form part of the in-store. This story continues at Nisa partners introduce Mother’s Day deals.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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B2B Strategy: Evolving Into a Digital-First Company | Salsify

Salsify

Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce company.

B2B 78
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Target launches grocery brand centered on snacks and sweet treats

RetailDive

Favorite Day, which launches April 5, will include more than 700 products across categories like bakery, candy, ice cream and beverage mixers.

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A lack of one-click convenience and quick-pay options at the check-out is costing retailers conversions

Retail Technology Review

Poor checkout experiences, including a lack of one-click or quick payment options, risks losing retailers hard won online conversions, the latest data from parcelLab, the leading operations experience platform, revealed.

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Age certification business set to grow

TalkingRetail

Stockport-based Age Check Certification Scheme (ACCS) is aiming for “significant growth” in 2021, after securing £38,000 worth of funding. ACCS tests that age-check systems work and that robust age-check procedures are followed by providers of age-restricted goods, content, and services. The company says the investment will support the implementation of a growth plan, which includes.

Retail 81
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Buy Health, Apple partner on health tech tools for older consumers

RetailDive

The retailer is continuing its expansion into device-based emergency response tools and virtual care services to match doctors with patients.

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Mackie’s of Scotland unveils new pack design

TalkingRetail

Ice-cream brand Mackie’s of Scotland has unveiled a new pack design across its entire portfolio, in a move designed to “focus on ‘real dairy’”. The design features a new logo and highlights the “fresh dairy ingredients and taste” of the ice-cream. The roll-out of the new design is supported by a marketing and advertising programme, This story continues at Mackie’s of Scotland unveils new pack design.

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9 Non-Obvious Advantages of Distributed Order Management (DOM)

Etail Solutions

Distributed Order Management (DOM) is a powerful tool to boost margins and improve the customer experience. Driven by Amazon and its competitors, ecommerce shoppers now expect free, fast – often 1-2 day – delivery of their ecommerce orders from wherever they shop online. To reduce delivery time and cost, sellers need to distribute their inventory to multiple locations to be geographically closer to customers.

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Cadbury launches virtual “Worldwide Hide” Easter campaign

TalkingRetail

Cadbury is kicking off the second year of its “Show you care, hide it” Easter campaign with a virtual “egg hide”. The Cadbury “Worldwide Hide” activation is launching today and allows consumers to hide a virtual Easter eggs “anywhere in the world for someone they love”. The activation uses Google Maps Street View to find. This story continues at Cadbury launches virtual “Worldwide Hide” Easter campaign.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Nike names new head of North America

RetailDive

Sarah Mensah will take over the role after Ann Hebert's departure, which followed a Bloomberg report about her son's sneaker business.

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Soreen gears up for Easter with vegan-friendly Chocolate & Orange Mini Loaves

TalkingRetail

Malt loaf brand Soreen is bringing back its Chocolate & Orange Mini Loaves for Easter this year, with a vegan-friendly recipe. The loaves will be available until the Easter weekend at the start of April, retailing at £1 for a pack of five from Nisa and Spar stores. The “plant-based, vegan-friendly loaves” contain 50% less. This story continues at Soreen gears up for Easter with vegan-friendly Chocolate & Orange Mini Loaves.

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Stitch Fix swings to a loss as inventory piles up

RetailDive

As the DTC player tweaks its model, it can't escape old-fashioned challenges in apparel and could lose out on pent-up demand as the pandemic wanes.

Apparel 76
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Health experts call for honest food labelling

TalkingRetail

Action on Salt is calling for a restriction on the use of misleading nutrition claims on snacks, as new research reveals some “seemingly healthy” snacks could be “sabotaging” our health. Researchers at Queen Mary University of London analysed 119 snacks, including dried/roasted pulses and processed pulse snacks (lentil curls, chickpea chips and puffs), which are.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib