Wed.Mar 10, 2021

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Three Ways To Protect Your Customer Base From Competitors

Forrester eCommerce

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer 461
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15 Virtual Team Building Activities Your Marketing Team Will Love

Kissmetrics

Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.

Marketing 326
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Create A Connected Experience To Grow In 2021

Forrester eCommerce

2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores. In India, most experiences were good despite a sharp dip in consumer spending and […].

Banking 451
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How Much Do Google Ads Cost?

Kissmetrics

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.

PPC 310
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Build Great Digital Products

Forrester eCommerce

Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […].

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Musings on Online vs. Offline Retail

Retail TouchPoints

The online versus offline debate remains a hot topic in retail. Personally, I spend more online than I used to, but mainly buying stuff I’m familiar with, my friends have recommended or I’ve seen reviewed. But if it’s new to me and I can’t touch, hold, taste or smell it — and if you don’t understand what I think of as “my style,” or conversely my actual size — then I likely won’t waste my time shopping online with you.

Retail 290

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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales. It’s estimated that these figures will continue to rise gradually in 2021, due to the ongoing prevention methods put in place internationally along with the changes in consumer spending habits. According to a study from Digital 2020 , 47% of users have seen a significant increase in the time they spend shopping online.

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Pole Position: Three Ways To Fuel Your Content Engine For Success

Forrester eCommerce

Content engines in B2B organizations have their own fuel, care, and feeding needs to drive the right level of audience engagement.

B2B 407
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Q4 Roundup: Amazon and Target’s Success Spotlights Fulfillment Prowess, Stores or no Stores

Retail TouchPoints

Fulfillment was a key driver during the ecommerce-driven final quarter of 2020. Retailers that were positioned to handle massive last-mile volumes generated by a digital-first holiday posted strong results, with Amazon once again leading the way. Retailers with a strong omnichannel presence, like Target , are well-positioned for success in the coming year as traffic returns, but even mall-based companies in weaker positions, like Gap , show signs that they can leverage an online pivot to fuel a

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Your Future Of Work Requires More Creativity

Forrester eCommerce

It’s getting increasingly difficult to differentiate. Everybody reads the same Harvard Business Review articles and has access to the same try-before-you-buy cloud tools. But there is one lever of business success that is underutilized, and it’s one that you can improve by investing in what economists call “labor” but what you know simply as “people.” […].

Article 294
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Bioworld Streamlines Product Development and Production with New PLM Solution

Retail TouchPoints

Bioworld , a global manufacturer of pop-culture apparel and accessories, has implemented the Centric Software Product Lifecycle Management (PLM) solution, Centric 8 PLM, to manage development and production of the thousands of products it creates every year. Founded in 1999, Bioworld deals primarily in licensed goods, featuring a range of big-name brands including Star Wars, Disney and Animal Crossing.

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Key Insights From The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021

Forrester eCommerce

The summer before I joined Forrester, I volunteered briefly in the local prison library. The work was fulfilling, but it definitely had its prose and cons. Speaking of prose, you’re about to be treated to a lot of it, because we just published “The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021,” and there’s a whole […].

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Best Buy Adds Lively Health and Safety App to Apple Watch

Retail TouchPoints

Best Buy and Apple have partnered to put the Best Buy Health Lively app on the Apple Watch. Lively will help older users stay safe and healthy with a variety of services, including access to Lively Urgent Response Agents who can help both in emergency and non-emergency situations. Subscribers can choose the Preferred Health & Safety contract package for access to Lively’s features, which include: Urgent Response: Adding the Urgent Response button to the face of the Apple Watch lets users imm

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2021???????????????

Forrester eCommerce

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Banking 217
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Best CRMs that Integrate with Shopify (Mar 2021): A Comparison of the Best Ecommerce CRM Solutions

Ecommerce Platforms

Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management tool (CRM). Does your online business even use a CRM? Are you wondering what the benefits are to see if a CRM is worth the investment? Do you want to know what the best CRM software is to integrate with Shopify?

Shopify 190
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345: How To Persevere When You Want To Quit With Steve And Toni

My Wife Quit Her Job

If you’ve ever been so frustrated with your business that you want to quit, this episode discusses some tactics and mindset strategies to convince yourself to push forward. Business is tough. Everyone wants to give up at some point. But the strong survive! What You’ll Learn Techniques on how to suck it up and not quit when it gets tough.

Books 156
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Marks & Spencer ‘Turbocharges’ Online Business with 46 New International Websites

Retail TouchPoints

In one fell swoop, British retailer Marks & Spencer has doubled the number of international markets where it has a pureplay online presence with the launch of 46 new flagship websites. M&S currently operates 1,400+ stores in 57 countries, and with the additional websites now has an online presence in more than 100 international markets. The massive ecommerce expansion is part of the retailer’s Never the Same Again transformation plan, designed to drive international growth through online

Travel 168
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There’s no smooth sailing in retail – omnichannel investment is the key to weathering the storm

Retail Technology Review

By Christophe Pecoraro, Managing Director of PFS Europe. A series of challenges over the last year have brought with them a wealth of era-defining moments for retail. Within a brief and turbulent window of time, we have seen some of the biggest hallmarks of the changing retail landscape.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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'Relevance is key': Why Nordstrom has gone all-in on DTC brands

RetailDive

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.

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Filco Supermarkets makes landmark delivery

TalkingRetail

Retailer Matthew Hunt, director of Filco Supermarkets and a Nisa partner for more than 40 years, has hailed his home delivery service that made its 20,000th delivery this week. The service, which operates in seven out of the nine Filco stores in Wales, has dedicated pickers and drivers at the larger stores. In addition, a. This story continues at Filco Supermarkets makes landmark delivery.

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What is the new retail playbook in a post-pandemic world?

RetailDive

Omnichannel, personalization, sustainability and other operating "imperatives" are more important than ever, according to a new report from RILA.

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4 Ways To Optimize Your Click And Collect Experience For Shoppers

RetailMinded

Click and collect is an increasingly popular delivery option for online shoppers, as it combines the convenience of eCommerce with the immediacy of bricks and mortar retail. However, as more outlets adopt this as a means of getting goods to customers, there are some wrinkles in the process which need to be understood and ironed out. With that in mind, here are just some of the main optimization options that can enhance your click and collect service and keep consumers content.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart returns to TikTok for beauty-focused shoppable livestream

RetailDive

The retailer's first livestream on the platform experienced seven times as many views as it had expected, and boosted its TikTok following by 25%.?

Retail 123
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What is Multichannel Selling?

ecomdash

Multichannel selling can help you expand your reach and capture more sales. Learn how mutichannel selling can benefit your ecommerce store. The post What is Multichannel Selling? appeared first on Ecomdash.

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67% of consumers have had a self-service checkout fail: report

RetailDive

While self-service checkout usage has dramatically increased, bad experiences can turn customers off from the option, per a new survey.

Consumer 116
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Wiser Solutions Builds on Its In-Store and Online SaaS Platform with Field Team Management, Expansion into Europe and Latin America

Wiser

Wiser Solutions is bringing its commerce execution suite to more customers around the world, with a major expansion of its core online services into Europe and Latin America. At the same time, Wiser is evolving its U.S. in-store retail execution capabilities for channel and distribution partners that make it easier than ever to identify and resolve brick-and-mortar issues at the shelf.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Express upbeat about 2021 despite Q4 declines

RetailDive

The retailer is testing smaller "Express Edit" concept stores as it, like its rivals, hopes for pent-up demand for apparel this year.

Apparel 108
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[Infographic] 2021: CPG + Online Stats + Trends

ROI Revolution

Published March 10, 2021. Almost one year into the COVID-19 pandemic , the ecommerce landscape is continuing to transform in ways that even the most seasoned marketing executive couldn’t have predicted – and the consumer-packaged goods (CPG) and online grocery industries are no exception. Let’s dive into the latest stats and trends around CPG and online grocery and the tremendous impact of the coronavirus pandemic on this industry.

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Cardinal Capital Invests In Luzern eCommerce

Retail Technology Review

Cardinal Capital Group (Cardinal) has made a significant investment in Luzern eCommerce Ltd. (Luzern), the platform and services provider to global brands. Working with the company’s existing management team, including founder and CEO Ken Doyle, Cardinal plans to support Luzern’s significant growth opportunities.

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Brothers unveils new flavours and brings back and consumer favourite

TalkingRetail

Brothers Cider is expanding its portfolio with two new flavours, as well as a returning flavour. Pink Grapefruit and Honeycomb will be available from 22 March, joined by the brand’s Cloudy Lemon cider, brought back by “popular demand”. Brothers said 81% of cider drinkers are from Gen Z and millennial demographics, who “like to experiment. This story continues at Brothers unveils new flavours and brings back and consumer favourite.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib