Mon.Nov 11, 2019

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally no doubt about that. But do you want to make your target clients creep back to your retail store?

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Intelligent Retail Technology Investment.It’s All About People

RTP blog

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” While that’s understandable, it’s critical to remember that retail is all about people. The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

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WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins?

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There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs.

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Forrester eCommerce

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US. Focusing on three key factors, Alibaba drove success by: […].

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SEO And Site Search: Not Quite The Match Made In Heaven

Forrester eCommerce

We (Collin and Mark) had a hypothesis: Site Search and SEO were natural partners in a broader scheme to help customers find answers and products. But, we needed evidence: How should these strategies intersect? What are the staffing, skilling, and technology opportunities to double-dip on these two areas? What are the benefits to unifying these […].

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How online retailers can profit from Singles’ Day and the global shopping festival

GetElastic

Singles’ Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US. Source: [link]. Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba’s virtual mall for brands, with just 27 merchants participating.

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Five Vendors Lead In Forrester’s Second “The Forrester Wave: Unified Endpoint Management, Q4 2019” Evaluation

Forrester eCommerce

Today, we released our updated Forrester Wave: Unified Endpoint Management, Q4 2019. This is the second year we’ve published our UEM Wave (you can find last year’s report here), and this year, we looked at the top 13 vendors in the market today and evaluated them across 23 criteria. Organizations looking to improve employee experience […].

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Affiliate Marketing: A Fail-Safe Way To Be Rich

MakeWebBetter

You won’t refuse if I ask, have you ever thought of making damn good money while partying in a club or swimming on the beach. Everyone wants to make easy money and affiliate marketing is all about that. You just have to create content once and you can earn money with it forever(almost). So let’s […]. The post Affiliate Marketing: A Fail-Safe Way To Be Rich appeared first on MakeWebBetter.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Agile Procurement In Government Is Not An Oxymoron

Forrester eCommerce

In any conversation focused on Agile, it takes some time to figure out what each party means when they use the term. In my early research on Agile procurement in government (and Agile procurement in general), almost all of those conversations quickly devolved into what groups were doing Agile software development. But digital government is much broader […].

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Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

Cryptocurrency, and the underlying blockchain in particular, holds a certain amount of promise for eCommerce. We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. Even if some of that technology isn’t market-ready right now, you need to be thinking about how you can integrate it in the future.

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How Tory Burch, Food52 and Fabletics Won the Holidays

Sailthru

Ah, the holidays. The most wonderful time of the year. It’s a time for family and friends, sipping cocoa in front of a fireplace while wondering where Michael Bublé has been for the last 10 months? It’s also the time for so, so many emails. For many retailers, holiday sales account for half their annual revenue. And those holiday sales keep going up.

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5 eCommerce Fundamentals For Small Business That Often Get Neglected

Omniconvert

Running a business might sound an exciting thing, and trust me, it is. But only when done right. If you have ever googled the ideals or strategies to follow for building an eCommerce business, the page would be flooded with marketing concepts. It is often believed that marketing is the key to the success hole of an eCommerce business. However, this isn’t… The post 5 eCommerce Fundamentals For Small Business That Often Get Neglected appeared first on ECOMMERCE GROWTH Blog.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Facebook & Instagram Advertising Tips for E-Commerce Sellers (Updated for 2019)

ChannelAdvisor

A lot has changed since ChannelAdvisor published the first edition of our Essential Guide to Facebook & Instagram Advertising. Signature Canvas Ads were reimagined as Instant Experiences, videos became a big differentiator and Shoppable tags gave way to Checkout on Instagram — a brand new feature that takes the mobile shopping experience to a whole new level.

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Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?

Email Audience

You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science. This article will give you a more-accurate ratio for image vs text processing, and outline the science and assumptions backing the conclusions.

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How Automotive Brands & Retailers Compete and Win: Results from Recent Survey

ChannelAdvisor

It’s all about speed. From launching a new marketplace to same-day doorstep delivery, automotive brands and retailers have a need for speed and, in turn, the support of a reliable and robust e-commerce platform. . Enter ChannelAdvisor, a best-in-class solution of choice for so many automotive sellers and vendors looking to engage consumers across global marketplaces.

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Plug and personalize with our Salesforce Commerce Cloud SFRA Integration

Dynamic Yield

With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach. The post Plug and personalize with our Salesforce Commerce Cloud SFRA Integration appeared first on Dynamic Yield.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s reputation problem just keeps getting worse. On Wednesday, two of the (now know to be) three hackers responsible for the 2016 breach and ransom of 57 million riders’ […].

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How to Reduce Store Queues and Manage Crowds this Holiday Season

Heartland

A number of consumers will inevitably opt to shop online this holiday season, citing convenience and an aversion to crowds as two of the driving reasons. Yet 72% still plan to do their holiday gift buying in stores : aka, it’s time to start getting your space in shape and plans in place! An often neglected part of such is a system for controlling crowds and keeping the line moving, without actually reducing the amount of foot traffic or in-store transactions; because after all, you’d rather be b