Mon.Nov 11, 2019

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally no doubt about that.

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” While that’s understandable, it’s critical to remember that retail is all about people.

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WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins? Which platform costs more? Which platform offers better support? Which shopping cart is more scalable and easier to maintain?

There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search.

More Trending

How Tory Burch, Food52 and Fabletics Won the Holidays


Ah, the holidays. The most wonderful time of the year. It’s a time for family and friends, sipping cocoa in front of a fireplace while wondering where Michael Bublé has been for the last 10 months? It’s also the time for so, so many emails.

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Forrester eCommerce

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US. Focusing on three key factors, Alibaba drove success by: […]. B2C marketing digital business holiday omnichannel customer experience retail

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Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding

A Better Lemonade Stand

Color psychology affects our mood and behavior & many companies around the world use these insights to make brand decisions. The post Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding appeared first on A Better Lemonade Stand. Branding & Design


Agile Procurement In Government Is Not An Oxymoron

Forrester eCommerce

In any conversation focused on Agile, it takes some time to figure out what each party means when they use the term.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

5 eCommerce Fundamentals For Small Business That Often Get Neglected


Running a business might sound an exciting thing, and trust me, it is. But only when done right. If you have ever googled the ideals or strategies to follow for building an eCommerce business, the page would be flooded with marketing concepts.

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Five Vendors Lead In Forrester’s Second “The Forrester Wave: Unified Endpoint Management, Q4 2019” Evaluation

Forrester eCommerce

Today, we released our updated Forrester Wave: Unified Endpoint Management, Q4 2019. This is the second year we’ve published our UEM Wave (you can find last year’s report here), and this year, we looked at the top 13 vendors in the market today and evaluated them across 23 criteria. Organizations looking to improve employee experience […]. age of the customer employee experience endpoint security infrastructure & operations mobile technology unified endpoint management

Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?


Cryptocurrency, and the underlying blockchain in particular, holds a certain amount of promise for eCommerce. We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience.

How Automotive Brands & Retailers Compete and Win: Results from Recent Survey


It’s all about speed. From launching a new marketplace to same-day doorstep delivery, automotive brands and retailers have a need for speed and, in turn, the support of a reliable and robust e-commerce platform. .

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How online retailers can profit from Singles’ Day and the global shopping festival


Singles’ Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US. Source: [link]. Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba’s virtual mall for brands, with just 27 merchants participating.

Affiliate Marketing: A Fail-Safe Way To Be Rich


You won’t refuse if I ask, have you ever thought of making damn good money while partying in a club or swimming on the beach. Everyone wants to make easy money and affiliate marketing is all about that. You just have to create content once and you can earn money with it forever(almost). So let’s […].

Facebook & Instagram Advertising Tips for E-Commerce Sellers (Updated for 2019)


A lot has changed since ChannelAdvisor published the first edition of our Essential Guide to Facebook & Instagram Advertising. Signature Canvas Ads were reimagined as Instant Experiences, videos became a big differentiator and Shoppable tags gave way to Checkout on Instagram — a brand new feature that takes the mobile shopping experience to a whole new level. Yet for all that’s changed, one constant has remained steady.

Plug and personalize with our Salesforce Commerce Cloud SFRA Integration

Dynamic Yield

With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach. The post Plug and personalize with our Salesforce Commerce Cloud SFRA Integration appeared first on Dynamic Yield.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s reputation problem just keeps getting worse.

How to Reduce Store Queues and Manage Crowds this Holiday Season

Springboard Retail

A number of consumers will inevitably opt to shop online this holiday season, citing convenience and an aversion to crowds as two of the driving reasons. Yet 72% still plan to do their holiday gift buying in stores : aka, it’s time to start getting your space in shape and plans in place!

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Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?

Email Audience

You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science.