Tue.Jul 27, 2021

How to Treat Pricing Like a Brand Guardian

Wiser

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy ?

The Ultimate Guide to Cookieless Tracking

Omnisend

Reading Time: 6 minutes. Cookies were once a fundamental element of digital advertising, leaving marketers to scramble for an alternative after multiple browsers announced that they would be phasing out third-party cookies.

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Stores may soon use one-third of their space for e-commerce fulfillment: report

Retail Dive

Online and offline may be blurred, but the importance of physical stores to both is clear, according to research from Edge by Ascential

The Best Payment Gateways for Shopify: 10 Options for 2021

Ecommerce Platforms

The best payment gateway for Shopify is the solution which allows business owners to sell products and services online. If you want to build an online store, Shopify will give you all the tools you need to build your brand and stand out from the competition.

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

JJ Whitley celebrates Russian heritage with £3.5m campaign

Talking Retail

JJ Whitley Vodka has kicked off a media campaign running throughout the rest of the year, focusing on the brand’s Russian heritage. The campaign includes out-of-home, digital and print advertising, as well as sponsorship of Sky One’s Nights In programme throughout August.

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Express pilots commission-based influencer program

Retail Dive

Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers

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Report: Selfridges Seeks $5.5B Sale as UK Department Stores Continue to Struggle

Retail Touch

Selfridges ’ owners have launched a formal auction to sell the department store chain, which has been valued as high as £4 billion ( $5.5 billion U.S. ), according to Yahoo!

Target reports 25% increase in Black representation at the officer level

Retail Dive

Nearly a year after promising to establish systemic changes, the big-box retailer announced progress in its annual diversity report

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The Future of the Mall: Why Developers are Rethinking Everything from Tenant Mix to Events and ‘Adjacencies’

Retail Touch

More than 163 million people in the U.S. have been fully vaccinated , and growing concerns around the Delta variant have inspired more people to follow suit. That means more consumers are venturing out into the world — and going back into stores.

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Tap-to-phone payments expected to gain traction, industry experts say

Retail Dive

As the need for mobile point-of-sale devices grows, companies are looking toward smartphones to streamline contactless payments

Echo Falls unveils new design for Fruit Fusions range

Talking Retail

Wine brand Echo Falls is rolling out a new design for its Fruit Fusions portfolio.

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Fabletics launches resale program

Retail Dive

The DTC company is working with ThredUp on its first venture into the resale ecosystem as part of a larger push for sustainability

95

Is Retail Dead in 2021?

Retail Doc

Is retail dead? No, but brands must prioritize connection over transaction. Customer Service Luxury Retail Nordstrom Ralph Lauren

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Coresight Research predicts 'hybrid' wholesale, DTC model for next 3 years

Retail Dive

More companies are turning to DTC for higher margins and better brand control, as it becomes a key channel for "both new and existing brands "

Latest Cisco AppDynamics App Attention Index reveals brands have only one shot to win over customers

Retail Technology Review

Cisco AppDynamics has released the latest report in its App Attention Index research series, revealing consumer reliance on applications and digital services has soared since the start of the COVID-19 pandemic. Internet Retailing Critical Issues Retail Supply Chain

July 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Published July 27, 2021. COVID-19 industry impacts: Where we stand now. Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% last year.

5 Hacks That Will Optimize Your Ad Campaigns

Neil Patel

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Uberall survey reveals consumer preference for ‘phygital’ retail

Retail Technology Review

Uberall, the provider of ‘Near Me’ customer experience marketing solutions, has announced the findings of its survey of over 1,000 UK consumers and their current shopping behaviour. Critical Issues Internet Retailing

Bed Bath & Beyond taps Ryder in bid to speed replenishment times

Retail Dive

The two distribution centers Ryder will operate are strategically located near dense population hubs and will allow inventory to quickly reach stores

How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience.

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ACS to launch Local Shop Report in September

Talking Retail

The Association of Convenience Stores (ACS) is launching its 2021 Local Shop Report in Birmingham on 8 September. The event, which is free to attend in person or online, will explore the findings of this year’s report and look at the stores, people and services within the sector.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

What is Google Currents? Overview, Alternatives, and Features

Neil Patel

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your business.

Retailers’ confusion about HFSS rules continues

Talking Retail

Retailers say that confusion remains about which stores will be subject to the new rules on high fat salt and sugar foods (HFSS), which come into effect in October 2022. The new rules – which restrict where in the store you can sell HFSS food and ban multi-buy promotions – are not intended to apply.

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Best Selling Categories on Amazon

ecomdash

To be successful in ecommerce, you have to sell the right items to the right people. Let's review the best selling categories on Amazon. The post Best Selling Categories on Amazon appeared first on Ecomdash. Ecommerce Trends Trending Topics

Five Food Business Strategies To Maximize Profits

Retail Minded

If you own a food business or operate a franchise, you know the unique challenges in maximizing profits in the industry. Food is a hugely popular commodity to invest in and can be a very lucrative business venture. However, certain factors can significantly impact the profits of food businesses.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.