Mon.Jun 27, 2022

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Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester eCommerce

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369
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411: From 0 To $140M Selling Boutique Clothing – The Story Of PinkLily With Tori Gerbig

My Wife Quit Her Job

Today I’m thrilled to have Tori Gerbig on the show. Tori runs a $140 million business selling clothing and boutique fashion over at PinkLily.com. What’s amazing about Tori’s story is that she grew up in a working-class family in Kentucky and started with nothing. She didn’t take any funding and bootstrapped her business completely from the ground up.

Clothing 246
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Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Forrester eCommerce

The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Consumer behaviors and ambitions caused enterprises and brands to innovate in new ways to sustain engagement with their customers, helping them cope through disruption while delivering positive experiences that ease their daily lives. Recently, Forrester released its US Customer […].

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan? How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales?

Retail 289
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Building The Elements Of Your B2B Marketing Plan

Forrester eCommerce

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. In the second, I described the critical strategy, audience, product, and revenue information […].

B2B 352
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GNC Expands Meal Delivery Service Nationwide

Retail TouchPoints

Known for vitamin packs and protein powders, GNC is expanding its reach in the realm of fresh food with the national rollout of its partnership with meal delivery service RealEats. GNC’s Ventures division first teamed up with RealEats in July 2021, piloting the service in a handful of markets including Pittsburgh, Washington, D.C., Florida, and later Texas and New York.

Consumer 290

More Trending

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What Is Klaviyo One?

Groove

Enterprise eCommerce businesses are constantly looking for the most cost-effective and efficient way to store, contact, and analyze customer information. For years, Klaviyo has offered industry-leading email and SMS functionality. Building upon that strong foundation comes their brand new enterprise-level offering, Klaviyo One. You may be asking yourself “Is Klaviyo One right for my business?

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Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

Retail TouchPoints

This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has been shaping trends across the industry, according to Forrester’s Vast, Fast, And Relentless: Consumer Buying Enters A New Era report. Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be.

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The Three Key Inputs You Need For B2B Marketing Planning

Forrester eCommerce

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

B2B 170
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Foot Locker Sells School and League Team Sales Division

Retail TouchPoints

The Foot Locker Retail division has sold its Eastbay Team Sales division to BSN SPORTS , a division of Varsity Brands that is a portfolio brand of Bain Capital Private Equity. BSN is one of the nation’s largest direct marketers and distributors of sporting goods, footwear, apparel and branding to the school and league markets. The Team Sales business has historically accounted for less than 1% of Foot Locker’s annual consolidated sales.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Reduce the Impact of Oversize Charge on Shipping Costs

lateshipment

Shipping is an expensive part of any ecommerce business. Therefore, it is wise to cut corners wherever you can to save on costs and grow your business. However, that may not be as easy as it sounds. Your shipping bills can contain additional expenses over existing shipping fees that can put a dent in your wallet and deter your plans to save on shipping costs.

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Advance Auto Parts Opens ‘Super Hub’ Store as Part of L.A. Expansion

Retail TouchPoints

Automotive aftermarket parts retailer Advance Auto Parts has opened a 45,000-square-foot “super hub” flagship location near downtown Los Angeles as part of the company’s Western U.S. expansion, which includes 22 new stores in the L.A. area. Adding to its 4,687 stores across the U.S. and Canada, the retailer began its move westward in spring 2021 with the lease of 109 Pep Boys stores that were then converted into Advance Auto Parts locations.

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Outsourcing Fulfilment to Save Time? Here’s Three Things Retailers Should Look For

365 Retail

For fast-scaling e-commerce retailers, saving time often ranks as a top reason for outsourcing the picking, packing and delivery of their shoppers’ orders. ‘Time-saving’ was also a key consideration for fulfilmentcrowd when it refreshed its customer app. . Uniquely, the international fulfilment provider wanted to improve its app so that e-commerce retailers actually used it less.

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Inventory in 2022: Normal is still nowhere in sight

RetailDive

With Target taking the vocal lead, retailers are flushing out excess inventory to reset for the holidays. How much they’ll sell then is anybody’s guess.

Retail 112
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Jones Soda rolling out cannabis-infused soft drinks

RetailWire

Jones Soda is launching the Mary Jones brand of cannabis-infused drinks featuring such flavors as Blue Bubblegum and Bug Juice. “It’s a real milestone,” Tim Dodd, co-founder and CEO of Sweet Flower dispensary chain, said. “It’s a remarkable move by Jones because it’s so intentional. They’re not doing it on the sly.”.

Article 98
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How retailers are responding to the Roe v. Wade ruling

RetailDive

Many retailers have spoken out in the wake of the decision to reiterate current benefits or add to their abortion coverage for employees.

Retail 116
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Wayfair launches in Ireland

365 Retail

Wayfair , one of the world’s largest destinations for the home, today announced that it has launched in Ireland. Irish shoppers will now be able to explore and shop Wayfair’s online selection of more than 1 million home goods enabling them to transform the way that they shop for their homes, whatever their space, style or budget. As well as offering an extensive range of furniture, lighting, soft furnishings, kitchen, storage, outdoor, decor from more than 4,000 suppliers, Wayfair also offers a

Outdoor 58
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PayPal changes up its pricing

RetailDive

In a move that could increase or decrease charges for merchants, the company said it aims to better distinguish between personal and commercial payments on its system.

PayPal 95
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Best Blogging Platforms For Your Ecommerce Store

Ecommerce Guru

Have you ever experienced that you are one of the 72% of B2B companies that opt for blogging- and for a good reason, the results are always better. The selling experts noticed that the websites with blogs have 434% more indexed pages than brands that do not perform the same. The analysis report speaks a line for itself, saying that “if your business is not producing the content, it’s your time to do the same” Thus, […].

Blog 52
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DTC brands have long been vocal about the importance of sustainability. Is that enough?

RetailDive

As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.

Consumer 113
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Retailers among companies that will pay workers to travel for abortions

RetailWire

Dick’s Sporting Goods, DoorDash, Levi Strauss, Netflix, Patagonia and Starbucks are among a growing list of companies pledging to support employees who work in states where abortion is illegal. “Protection of reproductive rights is a critical business issue impacting our workforce, our economy and progress toward gender and racial equity,” Levi Strauss said in a statement.

Travel 52
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Instacart and Walmart Canada launch virtual convenience store

RetailDive

Walmart Now offers delivery of around 4,000 grocery, pantry and household items, which are fulfilled through a handful of the retailer’s stores in the Toronto area.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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A Complete Brief Why You Should Use WooCommerce

Digital Doughnut

Many businesses have difficulty in deciding which ecommerce platform is suitable for their online store because of the proliferation of options. Most people are aware that woocommerce is a free ecommerce platform. This powerful functionality with free and premium plugins makes it the most extensively used ecommerce platform that runs 50 percent of all online stores.

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As the future of retail shifts, shoppers have high expectations

RetailDive

Vericast's 2022 Retail TrendWatch defines consumers' expectations and their alignment with those of retailers.

Retail 104
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Costco recalls solar powered umbrellas over fire risk

RetailWire

Costco has recalled about 400,000 patio umbrellas with built-in solar panels and LED lights over concerns that the product’s lithium-ion batteries may overheat and catch fire. There have been three reported cases of the umbrellas catching fire while recharging.

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Anne Klein to sell furniture at tricky time for the category

RetailDive

The apparel brand will take inspiration from the late designer’s homes in Manhattan and the Hamptons and debut the collection this coming winter.

Apparel 97
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Cardenas Markets adds cryptocurrency machines in stores

RetailWire

Cardenas Markets is deploying digital currency machines (DCM) in stores where customers can buy, sell and exchange more than 40 cryptocurrencies. The grocer, which caters to Hispanics, believes the machines will be a hit with its customers. A Morning Consult study found that Hispanic adults are using cryptocurrencies at rates that exceed the general population.

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Madison Reed names chief marketing, digital officers

RetailDive

The company also appointed Michael Dubin, founder and former CEO of Dollar Shave Club, to its board.

Marketing 110
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Cinnabon launches new item sans cinnamon

RetailWire

The newest item on Cinnabon’s menu doesn’t have cinnamon as an ingredient. Chocolate BonBites are bite-sized rolls described as a “chocolatey take” on the chain’s miniature cinnamon rolls.

Article 40
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Psychological safety is key to retail employee retention

RetailDive

Retail leaders must consider a broader view of employee safety.

Retail 120
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio