Tue.Apr 05, 2022

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Consumers Crave Authenticity, And CMOs Can Deliver

Forrester eCommerce

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumer 369
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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

PayPal 358
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Japanese Firms Are Losing Their Appetite For Digital Transformation.

Forrester eCommerce

Despite a shortening runway to start and execute their digital transformation, few local Japanese firms launched transformation initiatives in 2021. Worse, they are increasingly reluctant to do so. They seem to be held back by a lack of available tech skills and budget. Japanese multinational firms are making progress, though. In spite of increasing difficulties […].

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FARFETCH Deepens Ties With Neiman Marcus Through $200 Million Investment

Retail TouchPoints

FARFETCH and Neiman Marcus Group (NMG) have entered a global strategic partnership that includes FARFETCH making a minority common equity investment of up to $200 million in NMG. The partnership aims to simultaneously build up FARFETCH’s Luxury New Retail vision and advance NMG’s effort to expand its integrated luxury retail offerings. The companies will initially focus on re-platforming the Bergdorf Goodman website and mobile application in order to expand its global capabilities and services u

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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In Post-Pandemic Age, How Will Financial Services Consumers Change in APAC ?

Forrester eCommerce

We are happy to announce the publication of a series of Data Snapshots on APAC consumers’ attitude and behavior in Financial Services industry. A Data Snapshot is a short data-focused report used to feature some of Forrester’s quantitative research — a specific data point, operational metric, or survey question. The data we shared this […].

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PacSun Launches ‘Pre-Loved Pac’ Resale Program

Retail TouchPoints

PacSun is joining the burgeoning resale trend with its new Pre-Loved Pac offering. Consumers will be encouraged to clean out their closets to earn PacSun credits and to shop for “pre-loved” (a.k.a. gently used) items through the retailer’s website. The white label program is powered by the ThredUP Resale-as-a-Service solution and includes the digital shop, clean-out program and cash offerings — all elements designed to encourage customers to rotate their wardrobes sustainably, buy secondhand and

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Survey: More Than 25% of Consumers Will Exceed 2021 Grocery Spend for Spring Holidays

Retail TouchPoints

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending. Some of this spending will be generated by holiday get-togethers as consumers overall say they are more likely to meet and eat with extended family this year compared to 2021: 42% of households with children under five are likely to host

Consumer 260
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Marketing Enablement Improves Business Outcomes — Show Me The Value

Forrester eCommerce

Marketing leaders understand that enablement drives better business outcomes, yet companies are spending only about 10% of what they spend to enable sales on marketing enablement, based on our benchmark studies and Forrester’s Q1 2022 Sales Learning And Development Professionals Survey. A large part of the challenge is that marketing leaders are struggling to clearly […].

Marketing 195
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Porch Pirates: How to Handle Them and Prevent Package Theft

lateshipment

Imagine if a product you’ve longed to collect for years gets stolen from you. And guess what? It was stolen right at your doorstep by fellow people dubbed ‘the porch pirates.’ Package thefts are so frustrating for the customer because of the fact that they can’t hold anyone responsible for the mishap of not being able to get their hands on their much awaited purchases except themselves and the “pirates” who scooted away with their package.

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Are You An Effective Change Catalyst?

Forrester eCommerce

Rising to the challenge of ever-faster change requires more of us to put forth bold ideas. Fortunately, anyone can be a change catalyst.

B2B 195
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Digital Doughnut

Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.

Customer 131
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Is CRO Different for SaaS? (Interview with Growth Expert Frederic Linfjärd)

FastSpring

Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Is it all about getting people to click the “buy” button (like it is in Ecommerce)? Or is there more to it? I sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd — and I asked him what he thought about these questions.

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How Mars Food France Commits to Sustainability Across the Digital Shelf | Salsify

Salsify

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks.

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Macy's to open $584M fulfillment center

RetailDive

The facility, which will be located in North Carolina, will account for nearly 30% of the retailer's digital supply chain capacity when fully operational.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Smile Rewards’ Year in Review: 100,000 Loyalty Programs and Counting

Smile.io

Smile.io is now powering over 100,000 loyalty programs for ecommerce merchants around the world. It’s been an amazing journey to this point, and we’re not planning on slowing down any time soon. When we started Smile.io it was rare to see a loyalty program on an ecommerce store. Now, over 100,000 business owners and entrepreneurs trust us with their loyalty programs as a key part of their customer retention strategy.

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Farfetch invests up to $200M in Neiman Marcus Group

RetailDive

They are forging a strategic global partnership, and the luxury online marketplace is providing its tech services to NMG's Bergdorf Goodman banner.

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5 tips for email audience building in 2022

Liveintent

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. After all, email offers access to logged-in users, deterministic IDs, privacy-safe ad environments, and first-party data. Also, it’s personal. “It’s really about creating that connection,” says Ryan Kellett, Axios VP of Audience, in a recent Real Time Banter webinar. “[Your email] is in someone’s inbox next to the note from th

Webinar 62
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Target opens in Times Square

RetailDive

The store, which is 30,000 square feet, is part of the retailer's efforts to offer a variety of store sizes as it invests billions in operations.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How advertisers and agencies can improve operational efficiency with Audience Manager

Liveintent

We’ve all been there before. You want to run an advertising campaign targeting your ideal audience, but there are endless options and platforms to discover, onboard, build, and activate those audiences. Not to mention that there are several different IDs to define a user — cookies, MAIDs, or the latest universal ID — and many of them don’t talk to each other without some technology layer in between to do the matching.

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Bergdorf Goodman names SVPs for e-commerce, stores

RetailDive

Cheryl Han will lead the luxury retailer's online business and customer strategy, while Melissa Xides will head store and brand operations.

eCommerce 102
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Kibo Product Releases: Q1 2022 Recap

Kibo

In case you missed the news, here’s a quick look at our top product releases from Q1 2022: PERSONALIZATION. Enhanced Product Finder Features for Customization and Boost & Bury Capabilities. PRODUCT FINDER . Improved Out-Of-The-Box Styling : It’s easier than ever to get started with Product Finder experiences with styling that works out-of-the-box and exposed in CSS for fast and easy adjustment. .

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Nordstrom continues shakeup at Rack

RetailDive

Geevy Thomas, who led Rack's expansion in recent years, is retiring after four decades at the retailer. Longtime executive Scott Meden is also retiring.

Retail 102
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Digital Currency Exchange Plans To Launch India’s Biggest NFT Marketplace, Suggest Reports

Ecommerce Guru

With rising trends of metaverse and the increasing popularity of NFTs across the globe, there has been significant progress in the field in India. The digital currency exchange is taking proactive steps in what is going to be a revolutionary approach toward different NFTs marketplaces in India. The digital currency exchange has planned to launch the first-of-its-kind and the biggest NFT marketplace along with its Peer-to-Peer (P2P) engine.

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Hasbro rebuffs activist call for gaming spinoff

RetailDive

The company is moving ahead with its own strategy and board nominees after the hedge fund Alta Fox began agitating for change this year.

Games 102
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SoCal workers and grocery chains avert strike

RetailWire

Members of the United Food and Commercial Workers International Union 770 have reached a tentative agreement with grocery chains in Southern California to avert a strike. The deal includes pay increases, guaranteed hours for part-timers, stronger health benefits and a secured pension.

Article 52
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Vuori expands to 7 international markets in first move outside the US

RetailDive

The athletics brand will be available online, as well as through a select number of wholesale partners, and is already planning its first overseas store.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Walmart disrupts gift card scam to bilk seniors out of millions

RetailWire

Technology developed by Walmart was able to identify and then place a hold on nearly $4 million in gift cards that con artists duped elderly victims into purchasing. The retailer was praised by Department of Justice officials who said that this particular crime only represented a small fraction of the amount consumers are scammed out of every year.

Gifts 52
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How to Organize a Virtual Social Event for Your Business

Digital Doughnut

There are numerous ways, tips, tricks, and processes to conduct a virtual event. But what you want is a perfect solution to achieve success in the end. So, without wasting any of your time, here is a complete overview of the brands that can be helpful to host a successful virtual social event for your business in 2022.

Events 52
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11 Best Blog Name Generators For A Brandable Domain Name

eCommerce CEO

So you’ve got a great idea for a blog that would either stand on its own or complement your existing business, but there’s just one. Read more.

Blog 52
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Waffle House serves up golf shoes

RetailWire

Waffle House has added golf shoes to its menu with the help of Adidas. The two companies have produced the Tour360 22 x Waffle House golf shoes, which will launch on the shoe company’s site on April 7. The shoes include a waffle pattern and Adidas’ three stripes.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio