Forrester eCommerce

NOVEMBER 12, 2018

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published Online Fashion Retail […].

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Fashion eCommerce Accessories Clothing 397

Groove

NOVEMBER 12, 2018

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. It is much easier to start that conversation by providing topical information that is practical for current and future customers. Utilizing your blog effectively will help your business grow. Your writing shouldn’t be forced but it also needs to be active to show you are engaged.

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Blog Information Demo Gifts 247

Forrester eCommerce

NOVEMBER 12, 2018

Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out?only?a few isolated “proof of concept” experiments. Today, the RPA market is estimated to?reach $2.9 billion by 2021, and conversations are becoming more frequent.

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Technology Marketing 372

BigCommerce

NOVEMBER 12, 2018

All of us remember the experience of opening presents on Christmas day.

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Presentation eCommerce 318

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

NOVEMBER 12, 2018

I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clearly fits squarely there. But a more savvy marketer? A more insightful executive? A veritable customer whisperer?

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Marketing Customer B2B 349

RTP blog

NOVEMBER 12, 2018

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR). This emerging technology is becoming increasingly tied to how sports fans get the most out of the games they go and see, and the products they purchase there.

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Games Marketing Technology Books 150

Ecommerce Platforms

NOVEMBER 12, 2018

There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more. However, running an e-commerce store can have many drawbacks, including providing customer service, building trust with potential buyers, keeping track of orders and managing inventory.

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eCommerce Channel Social Media Other 152

Forrester eCommerce

NOVEMBER 12, 2018

Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in the consumer space, and this acquisition may help it make a larger data play.

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Consumer 330

A Better Lemonade Stand

NOVEMBER 12, 2018

Check out this roundup of the top Shopify stores in the industry to learn what makes them successful & how they're driving traffic to their Shopify store. The post 50 Successful Shopify Stores & What You Can Learn from Them appeared first on A Better Lemonade Stand.

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Shopify Operations Customer 123

Forrester eCommerce

NOVEMBER 12, 2018

I was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

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Events Online Retail B2C eCommerce 330

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ROI Revolution

NOVEMBER 12, 2018

Recently, Amazon launched a game-changing update for Manual Sponsored Products campaigns. In addition to keywords, advertisers are now able to manually target individual products, product categories, and sub-categories. Advertisers can also target competitor brand products, product price ranges, and even products within a specific average review range.

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Games Definition Download Improvements 113

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. Smart brands, however, were left wondering how they can use their privacy policies to engage customers instead of alienating them.

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Customer Consumer Information Other 87

Frooition

NOVEMBER 12, 2018

The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings. Sellers with the same product get stacked using algorithms surrounding price, seller ratings, customer satisfaction, and more.

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eCommerce Consumer Customer Online Retail 91

Rishi Rawat

NOVEMBER 12, 2018

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page: [link].

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Retail Article 70

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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FastSpring

NOVEMBER 12, 2018

Cisco Systems estimated that IoT was “born” between 2008 and 2009, but it’s just in the last couple years we’ve seen an explosion of IoT solutions for both commercial and domestic use. The Internet of Things is a network of interconnected physical devices that collect and share data with each other. You’re probably already familiar with IoT associated features like automatic climate control for Smart Homes or the daily holistic health reports generated by aggregating data from your w

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eCommerce Platforms Technology Demo Electronics 65

ecomdash

NOVEMBER 12, 2018

We were able to sneak a few last-minute features and functionality before the busy season hits. Here are a few of the latest updates from our October release. Google Shopping Actions Integration. We’re really excited about our new API integration with Google Shopping Actions. Not only will our customers have more places to sell their products, but overall better visibility this holiday season.

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Accessories Online Retail Shipping eCommerce 60

Salsify

NOVEMBER 12, 2018

It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item.

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Gifts Consumer Marketing 60

Profitero

NOVEMBER 12, 2018

Halee Patel, Sr. Director of eCommerce & Business Development, Califia Farms. Califia Farms is an innovative manufacturer of “good for the world” almondmilk coffee, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.), brick and click (e.g., Walmart, etc.) and grocery delivery (e.g., Instacart).

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Drop Ship Customer Shipping Costs Games 60

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

CPC Strategy

NOVEMBER 12, 2018

In the U.S. alone, Amazon.com lists over 560 million products and counting, providing the consumer with an endless product selection from some of. > Read More. The post A Closer Look at Amazon’s Endless Aisle + The Digital Shelf Revolution appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Blog Consumer Marketing Retail 67

TradeGecko

NOVEMBER 12, 2018

Confirmed: Magento 1 will reach “End of Life” (EOL) in June 2020, not in 2018 as previously rumored. Breathe easy now.

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Magento eCommerce 60

CPC Strategy

NOVEMBER 12, 2018

Despite the sheer number of marketing platforms we have out there, good old email is still one of the most effective mediums there. > Read More. The post Email Marketing Best Practices Every Brand Should Know in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Marketing Blog Retail 67

TradeGecko

NOVEMBER 12, 2018

Confirmed: Magento 1 will reach “End of Life” (EOL) in June 2020, not in 2018 as previously rumored. Breathe easy now.

Magento 60

Magento eCommerce Management 60

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

AcquireConvert

NOVEMBER 12, 2018

What is a brand ambassador, and what can they do for you? At its heart, a brand ambassador is someone who’s so passionate about your brand, they’re willing to promote it even if they aren’t part of your company. The type of brand ambassador campaign you run depends a bit on the type of company […]. The post How To Recruit Profitable Instagram Brand Ambassadors For Ecommerce appeared first on AcquireConvert.

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eCommerce 54

Payoneer

NOVEMBER 12, 2018

Editor’s note: This is a guest post from Michael J. Fleming, Founder of Michael J. Fleming & Associates. Amazon sent a shockwave through the FBA community on the afternoon of October 23, 2018 when they sent an email stating they had received a “valid and binding legal demand” from the state of CA to turn over third-party seller information. They announced they would be complying on 11/6/2018.

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Information Drop Ship eCommerce Shipping 40

Weebly

NOVEMBER 12, 2018

If you're like most online retailers, you probably make a significant chunk of your annual revenue during November and December. In fact, the National Retail Federation (NRF) reports that as much as 30 percent of all retail sales occur during the holiday season. Of course, brisk sales translate into more work. But that doesn't mean you have to forfeit your personal life until January.

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Small Business Retail Payment Services Shopping Carts Shipping 21

RTP blog

NOVEMBER 12, 2018

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase. If the experience is fast, easy, direct and even enjoyable, they’ll likely complete the purchase, but if your UX is not seamless, consumers will go elsewhere. Here are five simple changes to improve conversion : 1.

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Merchant Services PayPal Payment Services eCommerce 150

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

Sailthru

NOVEMBER 12, 2018

Few things encapsulate the phrase “small but mighty” quite like the holidays. The season may only last about five weeks, but it has an outsize impact on retailers’ bottom lines. When Sailthru surveyed senior retail marketers, we found that 58% expect the holidays to account for 21-50% of their annual revenue. Every year, holiday spending is greater than the year before, while marketers ramp up their messaging.

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Recommendation Gifts Shipping Costs Department Stores 74