Optimizely
MAY 10, 2018
You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling.
Forrester eCommerce
MAY 10, 2018
Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].
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ecomdash
MAY 10, 2018
It can be difficult to manage a wide variety of products. Our product content management guide will put you on the right track and help make your life easier. Read more. The post Beginner’s Guide to Product Content Management appeared first on ecomdash.
Forrester eCommerce
MAY 10, 2018
Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. “Marketing innovation” and “process,” you […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kibo
MAY 10, 2018
As retailers and manufacturers increasingly adapt to meet their customer’s buying preferences, the […]. The post Kibo’s Personalization Maturity Chart appeared first on The Omni Channel.
Sailthru
MAY 10, 2018
For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.
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Salsify
MAY 10, 2018
Whether you are selling on Amazon today and want to optimize your presence or you are just getting started – you know it’s a challenging sales channel to grow on. Content26 co-founder Mark White joined Salsify co-founder Rob Gonzalez in a recent webinar, Build the Best Amazon Experience, to discuss these challenges and share how leading brands are thriving on Amazon.
TradeGecko
MAY 10, 2018
Fulfillment by Amazon: heard of it? It’s a pretty big deal if you sell products online. But what does FBA actually entail, and how does it work together with TradeGecko? Let’s take a look. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business. Click here to start your FREE trial now.
Sailthru
MAY 10, 2018
For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.
TradeGecko
MAY 10, 2018
Fulfillment by Amazon: heard of it? It’s a pretty big deal if you sell products online. But what does FBA actually entail, and how does it work together with TradeGecko? Let’s take a look. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business. Click here to start your FREE trial now.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Klaviyo
MAY 10, 2018
The post How to Map Your Email Segmentation Strategy (With Template) appeared first on Klaviyo.
Bronto
MAY 10, 2018
With so many messages going out each day, consumers are becoming even more selective about the emails they open. How can you ensure that yours make the cut? The post Take Control of Your Sending Frequency appeared first on Bronto Blog.
Klaviyo
MAY 10, 2018
The post Learn More About Your Customers with New Inputs in Forms appeared first on Klaviyo.
Lemonstand
MAY 10, 2018
So much time and energy goes into building and growing an online business that many eCommerce entrepreneurs avoid thinking about how they will exit the company. But taking the time to outline an exit strategy and its implementation will help you better organize your strategy moving forward while also maximizing your company’s value when the time does come to put it on the market.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Shopping Signals
MAY 10, 2018
Howdy! Want to learn about an advanced tactic will help turn more repeat visits into sales? Then read on my friend. This is a quick tip, but implementing it could be somewhat advanced. Although let’s be honest, Shopify probably has an app for this (just checked, yep, of course they do: [link] ), so it may be easy for you if you’re a Shopify’r.
ChannelAdvisor
MAY 10, 2018
After watching and advising e-commerce retailers and brands for over 16 years, we’ve learned that online businesses need to master the entire spectrum of e-commerce — from marketing to selling to fulfilling — to ensure that their story is a successful one. And despite an increasingly fragmented e-commerce landscape, a deluge of online competition and a growing population of fickle consumers, stories of success are everywhere.
Smile.io
MAY 10, 2018
You are busy. Everyday you are bombarded with stats and data on everything you use, it seems that even our coffee mugs are informing us with data. But are you being productive with this information?
ChannelAdvisor
MAY 10, 2018
After watching and advising e-commerce retailers and brands for over 16 years, we’ve learned that online businesses need to master the entire spectrum of e-commerce — from marketing to selling to fulfilling — to ensure that their story is a successful one. And despite an increasingly fragmented e-commerce landscape, a deluge of online competition and a growing population of fickle consumers, stories of success are everywhere.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Weebly
MAY 10, 2018
Never run out of popular items again! Using an inventory management system is the key to keeping your online store functioning and profitable. Keep track of what is selling, how much stock remains and know what and when to reorder. And while managing inventory might seem like a major challenge, it's not as hard as you think with the right set of online tools from Weebly.
Bamboo Rose
MAY 10, 2018
When you think about a career in retail, you probably imagine stocking shelves and ringing up customers at the register. However, the amount of effort that goes into getting a product to the shelf or the register is often unseen. Just as important as storefront roles are, those in the backend of the retail supply […]. The post Why you should consider a job in the retail backend appeared first on Bamboo Rose.
ItemMaster
MAY 10, 2018
A business is a business, no matter what, or how, it sells. Since everything is done online these days, it’s crucial to find a way to get your name out over the world wide web. If you own a grocery store, you may find that a lot harder. But there are some ways to utilize the digital world to boost your business. Take a Look at Your Website. The first thing you should do is take a look at your current online presence.
OrderDynamics
MAY 10, 2018
Advanced Omni-Channel: Reducing a DC. A significant advantage of omni-channel retail is the ability to leverage in-store inventory for order fulfillment. In fact, companies like McLendon, Princess Auto, and Defacto have already been applying strategies that balance out fulfillment from distribution center (DC) to store centric approaches. Omni-channel retail lets retailers bring more inventory into the field.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ItemMaster
MAY 10, 2018
A business is a business, no matter what, or how, it sells. Since everything is done online these days, it’s crucial to find a way to get your name out over the world wide web. If you own a grocery store, you may find that a lot harder. But there are some ways to utilize the digital world to boost your business. Take a Look at Your Website. The first thing you should do is take a look at your current online presence.
Payoneer
MAY 10, 2018
Visual hierarchy is an important website design factor for an eCommerce business. It refers to the way you structure your layout and design to emphasize the starting point of the user’s experience, and to create an optimized navigation flow. Having critical design elements on your site pages is of little use if you don’t organize them effectively.
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